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Simple Steps to a Killer Headline
Published on Thursday, December 24, 2009 by Essays The headline is undoubtly the most crucial factor of the sales copy. You could have the best sales copy ever written but a poorly written and not thought out headline will almost single handly ruin your business.The following points should insure your headline is quality and will force to read on. 1. Ultra Specific You need to be as specific as possible. For example... Read More »
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Profit Boosters Copywriting Checklist
Published on Friday, November 13, 2009 by Essays You can use this copywriting checklist when you are copywriting - or to evaluate copywriting. It is based on what works best from over 1,200 copywriting projects we have done since 1978. It will lead to significantly more response from your copywriting. Before writing: 1. Study the company and the product/service being sold thoroughly so you have all the informat... Read More »
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Jeans Marketing – Great Looking Jeans
Published on Thursday, October 29, 2009 by Essays Fit:... Read More »
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Copywriting 101: How to Get Your Customers to...
Published on Wednesday, October 14, 2009 by Essays If you want people to buy, you gotta ask for the sale. Truly, it is that simple. Yet I can't tell you how many ads, Web sites, brochures, sales letters, etc. are floating around out there that aren't asking. So, what is a call to action? It's telling people what action you want them to take. Typical calls to action include: Hurry in today. Buy now. Call now. Visit ... Read More »
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How To Get More People To Trust What You Say
Published on Thursday, September 24, 2009 by Essays One of the biggest challenges you need to overcome in order to create more sales in your business is getting people to trust what you say. Now you may very well have a great deal of integrity and be very trustworthy when it comes to your business (and I'm sure you are). But do your customers know that? And how can you make sure that they do? 'Lack of trust' is a b... Read More »
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Get a guaranteed 100% conversion rate on your...
Published on Tuesday, September 15, 2009 by Essays Major television networks have been in control of what you watch, when you watch it and how often you watch the programs that interest you. With the social boom caused by web 2.0 including social networks and online movies and video, major television networks can no longer confine your mind to their broadcasts for entertainment. Chris Anderson (author of The Long Tai... Read More »
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Tag, You’re It! (Or, How To Write Sloga...
Published on Sunday, September 6, 2009 by Essays Some call them "tag lines"; others refer to them as"catch lines" or "tie-in-slogans." Whatever the words used to refer to them, they are perhaps the most important part of your promotional writing. Do you recognize any of these? : "Like a rock..." "Fly the friendly skies..." "It's the real thing !" "Quality is job number one" "The quicker-picker-upper" Most of thos... Read More »
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Writing For Cash – Real Opportunities
Published on Thursday, August 27, 2009 by Essays There is money to made writing for cash, especially on the Internet. One of the best opportunities to make money writing for cash is in the field of search engine optimized keyword articles. Over the last two years, this industry has exploded into a market worth hundreds of thousands of dollars for enterprising freelance writers. Basically, this writing for cash op... Read More »
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What Kind Of Things Do Successful Headlines O...
Published on Monday, August 3, 2009 by Essays making similar claims, find a unique, underused advantage and base your headline on this particular point. Doing so gives you an authentic and original position in the minds of your consumers. Simplify life by offering a solution that’s both quick and easy to apply. With time being the most precious current resource, anytime you can offer a time saving bonus fe... Read More »
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How To Get More People To Notice Your Adverti...
Published on Wednesday, July 29, 2009 by Essays HEADLINES are one of your biggest weapons for getting MORE PEOPLE TO NOTICE YOUR ADVERTISING, for whatever medium you choose to use. Now you are using headlines, aren't you? And NOT your logo - that's not a headline. Only one person cares about your logo, AND THAT'S YOU. Whereas a headline is something every single one of your prospects will be glued to like a kid... Read More »

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