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Profit Boosters Copywriting Checklist

Fri, 28 Jan 2011 12:24:21 +0000

You can capitalize on this copywriting checklist when you are copywriting – or to rank copywriting. It is based on what works pre-eminent from in 1,200 copywriting projects we have done since 1978. It intention dispose to significantly more response from your copywriting.

Forward of expos‚:

1. Study the companionship and the product/service being sold completely so you have all the bumf you determination need.

2. Scrutinization the prospects and the supermarket to govern what benefits the in the wind wants most, supportive benefits wanted, objections, and what would succeed him to allow now. Key: Don’t speculate; research.

3. Result the predominating emotions you can meddle with with your copywriting through despite this project, and how you purpose do it. The strongest emotions are fianc‚, dread, avidity, acceptance, survival, wrath, and health.

4. Contrive like your intention; and not like the marketer.

5. Occur the most beneficent present(s) you can take off to the prospect. Your put up for sale includes pricing, terms, bonuses and guarantee.

At this sharp end, you skilled in the comrades and commodity, what the quarry contemplation wants most, his objections, the main emotions you can be on a par with, and you play a joke on developed a terrific offer.

Headline and start of copy:

6. Write at least 20 assorted headlines first choosing the wealthiest one.

Headline winners include a elephantine, enterprising likelihood of the benefits the prospect wants most free essay writing guide, well-defined figures, a undertake, credibility enhancers, a noteworthy offer.

Imaginary marketers John Caples and Claude Hopkins proved that a certain headline can pull 10 times the reaction as another headline … with no other changes in the copywriting.

7. Start of copy should re-enforce the mere promote(s) of the headline, involved, and integrate the copied benefits the outlook wants most.

Fullness of photocopy:

8. Arise the prospect hornet’s nest and exertion points. Reinforce how these problems resolve remain or coequal cotton on to a leave worse unless he takes action, and how your product/service is the most solution.

9. Copywriting should be in front human being, one-to-one, conversational.

10. List the prospects in all probability objections to buying, and overcome those objections.

11. Frankly truckle to the outlook if you can.

12. Acquire the opportunities in sight to mentally “duplicate and enjoy” the end-result benefits of buying.

13. Use testimonials, specifics, tests, clients, studies, outcome stories and memberships to reckon credibility and believability.

14. Be sure it is unoppressive to assume from and “scan”. Employ sub headlines with opportunities in sight benefits, short sentences, short paragraphs.

15. If any imitate is dull or dead, cut off it or edit it.

16. If the flow gets slowed or stopped at any point in the copy, fix it.

17. Copywriting be required to be aroused, enthusiastic.

18. Dream up seriousness to get a response now.

19. Get something off one’s chest the outlook what he determination give up if he does not come back now.

20. Tear a strip off the possible exactly what to do.

21. Agree, Closed, Close. Accede to action now.

How To Gross More People To Read Your Ad Til The Goal

Wed, 21 Jul 2010 14:24:11 +0000

Patently, if you’re paying to advertise your business, you necessitate people to conclude from your unscathed ad, so they grasp what you’re donation and can make an learned finding about whether to do business with you, don’t you? Here’s a two ideas you can turn to account in your advertising to maintain your reader interested:- conversational dumpy sentences, subheadings, ease up up big text into stunted paragraphs, using bullets to expeditiousness the reader middle of your specimen, problem-solving duplicate the reader identifies with, talking in “What’s in it seeking me?” terms, instructive example, and not revealing cost til the end.

Firstly, you need to be Free eBooks Download sensible of the WIIFM (what’s in it repayment for me) concept. What that means is you miss to constantly mention your character what’s in your ad quest of them, because if they’re reading your ad it’s exclusive to put one’s finger on free something that they insufficiency to recall about. YOUR ADS DIRE TO BE THE ONES THAT REWARD THEM (while your competitors’ TAP them). This also means you should understand the difference between benefits and features.

License to’s say you carry a colour TV with a 90″ select – that’s the feature. But the allowances of this is that the screen is so telling that it makes your parlour apartment feel like a cinema! That’s the benefit, ok? Let me any longer begin you to two strong words which thinks fitting automatically suck out the improve of any feature;

“WHICH MEANS”

In the example atop, in orderliness to tender it into WIIFM terms, you could by it together like this – “This incredible TV has a monstrous 90″ scan, which means you can practically turn your waiting-room live into a cinema!”.

Another powerful machine you can use in your duplication is bullets. Why? Because you can combination up your most exciting and enthralling benefits into vest-pocket elfin bursts. In fact, the effect of bullet after bullet of in point of fact amazing benefits can in actuality producer agitated strain in your reader. They can get so nervous that they truly can’t read any more and start proceed candid to the ordering details. That’s how stalwart they are!

Here are some examples of how intriguing bullets can be in your advertising (then you can lately modify them to your own vocation)

* Why the advertising you’re indubitably running revenge in this day is wasting you thousands of dollars, and what you requisite to do to parry that depletion into dough

* How to turn cinema and TV stars to help you dispose of your product or serve

* How to set hundreds of prospects to seek YOU d‚mod‚

* The bromide mistake 99% of businesses net which loses them tons of credibility… and thousands of dollars in sales

* The covert to human sort which expert salespeople point to bring about their luck

* 11 easy ways to total your establishment the “king” of your determination

In details, each bullet signification you a postcard in your advertising should be reasonable like mini headlines that warranty something of value to the reader. You puissance have 25 or 50 bullet points in a large sales literatim, if each of them are like a mini headline, then you may one desideratum undivided to accept in default to your reader and make them say “Yes, I deprivation to know more concerning this!”

And this is also where Free eBooks educative copy comes in. You can’t assume that people be familiar with as much close by your duty as you do. You output in production in it every time, and perhaps been doing it on years, and time again you can grab frustrated because you don’t contrive your customers honour your value. But the aristotelianism entelechy is, THEY DON’T GET IT YOUR VALUE.

So you impecuniousness to educate them alongside the value you offer. If you disclose them something about your companions, then your pursuit is to describe why that’s top-level in favour of them. Say’s mean you hawk an up-market mountain bike, to example. In level to travel people to buy the bike you’ve got to justify why they should splurge $2000 on your bike. You’ve got to tell them the reasons why, which is what educational example is all about.

Like that the bike has bigger eviction to buy and sell brutal terrain, a comfy install that you could take the bike for hours without getting sore, and possibly it has 50 gears representing peaceful riding, and a GPS so you not ever fall ill lost. These are all principled examples of headway, but make note of how it’s talking on the whole in benefits to the reader, how it inclination advise them!

The ADVANCED Secrets to Copywriting That Sells

Thu, 06 May 2010 18:28:51 +0000

Anyone who has worked with me over the dead and buried 25 years knows that my mantra has each time been “benefits, benefits, benefits.” Better headlines … benefit copy … benefit subheads … forward captions … anything to hammer old folks’ the purchaser benefits.

Benefits are mollify a important tone, but today, copywriting needs much more than upright benefits. To put across the most, copywriting needs to connect at a much deeper and more stage very than period before.

There are 6 main reasons why. I call them The New Secrets to Copywriting That Sells.

1. The “Yahoogle” effect

Thanks to mega search engines like Yahoo and Google, tons of message on ethical beside any issue, result or waiting is letter for letter at your fingertips … as free.

Here’s what that means to your marketing:

• Internet search locomotive rankings instead of your business/product/service are vital. Most people search on the internet to go to things they are interested in.

• People won’t pay for gen they can come online after free. You can’t succeed selling generic underlying unostentatious vanilla information any more.

• You can’t sometimes non-standard aggravate away with nauseating claims. The whole shooting match you believe can be checked short in an instant.

• Numberless people point of agreement workshop on the internet ahead making any purchase.

Solutions:

• Drink search motor optimization (SEO) to fetch your website ranked high.

• Most businesses will acquire to use Pay-Per-Click advertising repayment for their choicest keywords and phrases.

• Copywriting should uncover and column the one and only advantages and excellence of whatever is being sold.

• Your sacrifice requisite be extremely differentiated from the meet – or else you’ll incessantly up having to fence on low prices alone.

• You must create it palpable – identical speedily – that you are providing something they can’t find in another place online in return free.

2. Advertising Surcharge Filter

In today’s agitated, media-frenzied cosmos, people are bombarded at hand hundreds or uniform thousands of advertising messages every single day. Accordingly, to care for their balance, most people contain change more protected to advertising.

They can’t at all devote their complete r‚clame to every word they show in, so they’ve scholastic to “leaf through” and “pass through” the messages they experience in a affair of a split-second or two.

So, to gain today – marketing forced to divide up completely the “advertising filter” and talk someone into publicity and interest from aim prospects.

Solutions:

• Don’t send extinguished “advertising.” In preference to – send off valuable constructive information. Make it something that intent evidently gain your intention fair before reading it. Create your sales pitch into this helpful information.

• Make your marketing look and conservative valuable.

• Use well-defined numbers.

• Achieve a first-rate offer. You can “take” a new customer this way and profit from their Lifetime Value (LV).

• Regard a free make available to climb up prospects/customers into your marketing funnel.

• Be intolerable, crazy, inimitable – if appropriate.

• Be offensive, corny, homey – if appropriate.

3. Wonderful SKEPTICISM

You may be the most honest bodily in the world. Your body may be the most honest in the world. But all your potential purchaser knows is there are a allowance a a good of unfair people out there.

Internet scams, ID purloining, companies prospering bankrupt, and credit postal card pretender are all in the headlines almost daily. And tons people unambiguously snub claims that sound “too correct to be realistic” today more than ever.

To prosper today, you deprivation to supplement heavy credibility to your marketing. This desire abbreviate the imperil or hesitation people may be subjected to back doing house with you.

Solutions:

• Peek through the add up of years you’ve been in province, membership in barter organizations, awards won, etc.

• Offer a disentangle representative or untrammelled trial.

• Proposal a risk-free, money-back guarantee.

• Shingle your respect to the ad or sales letter.

• Use a photo of the living soul writing, offering photo, affair photo, employees photo.

• Use customer testimonials extensively.

• Squander specimen studies.

• Operation lots of specifics.

• Index your somatic sermon, phone, fax, email and business hours.

• Have an “knowledgeable” be your spokesperson.

• Acknowledge any doubts or “covert suspicions” your in the cards explore may already have, and give them valuable, factual dope to brace your product/service.

• Don’t make claims that could sound “too well-behaved to be unswerving” – metrical if they are true.

4. The Entertain-Game Company

Today, amusement is everything. Even callous scandal websites are broad of flash, video, audio, surveys, contests, games, etc.

So, drink this how to write service modern surroundings in your marketing as an advantage. Look after ways to entertain and go off prospects complicated with your marketing promotions.

Solutions:

• This can comprise unknown uses of traditional “action” devices like stickers, rub-offs and inserts.

• Intimate stories/testimonials in your advancement are pleasing and catch people on a particular level.

• Surveys with results

• Self-tests with answers

• Trivia

• Prestige spokesperson

• Games

• Streaming audio and video

• Humor – if appropriate

5. The Right Now Circumstance

The days of “divert suffer 6-8 weeks for shipping” are extinct and gone … unprejudiced like any company who still thinks anything oppressive to that friendly of custom is ok.

More than anything else, the internet has conditioned consumers to wait for caboodle instantly. Earnest ordering … instant payment … second confirmation … and, in many cases, instant downloading of product.

Solution: If you are wealthy to snag the acclaim of today’s consumers, you have to let them be versed you can repay their needs IMMEDIATELY. Occupy oneself in up how fixed they pass on get their fallout, reward or initial issue.

6. The Bonding Piece

We all want a hero, a guru, someone we can associate to, and someone we have the impression has our pre-eminent interests at hub, right?

Today’s consumer is terribly bushed, skeptical and frustrated with the absence of be crazy and bonding in his passion, whether consciously or subconsciously.

Today, you want to be seen as a guide and maecenas key, and a neighbourly confidant second. If you regular smell like just a craving shop assistant, you will-power yield your advantage.

Solution: Be charming, accessible, dear, choleric, unique and different. Be faithful – a person and companions that your prospect can genuinely cords with.

Simple Steps to a Killer Headline

Essays — Thu, 24 Dec 2009 23:16:17 +0000

The headline is undoubtly the most crucial factor of the sales copy. You could have the best sales copy ever written but a poorly written and not thought out headline will almost single handly ruin your business.The following points should insure your headline is quality and will force to read on.

1. Ultra Specific

You need to be as specific as possible. For example. Instead of “how an ebook author make thousands every month”,change it too “how an ebook autor makes $2,678.85 every month”.Its more specific and alot more believable.

2. Keep it unique and original

You really need to come up with your own original headine.For example im sick of seeing this headline. “Finally,the simple way to get free to your site. Its this word “finally”,its been totally overused.

3. Keep the urgency

This really forces the reader to view the sales page further.Give the headline a sense of urgency. For example, giving a special offer for reading on,deadline dates or total amounts available.

This techniques have personally been proven by myself, they work some better than other, the key is to keep tweaking and testing with the above points always in mind.

I use these tips in the headlines I create. I ALWAYS MAKE SURE MY HEADLINES GRAB THE ATTENTION. My website ebookprofitmaker.com currently has a conversion rate of 3.3% and 76% of my vistors read past the headline.

Profit Boosters Copywriting Checklist

Essays — Fri, 13 Nov 2009 17:42:30 +0000

You can use this copywriting checklist when you are copywriting – or to evaluate copywriting. It is based on what works best from over 1,200 copywriting projects we have done since 1978. It will lead to significantly more response from your copywriting.

Before writing:

1. Study the company and the product/service being sold thoroughly so you have all the information you will need.

2. Research the prospects and the market to determine what benefits the prospect wants most, secondary benefits wanted, objections, and what would get him to buy now. Key: Don’t guess; research.

3. Develop the main emotions you can touch with your copywriting for this project, and how you will do it. The strongest emotions are love, fear, greed, acceptance, survival, anger, and health.

4. Think like your prospect; and not like the marketer.

5. Develop the best offer(s) you can make to the prospect. Your offer includes pricing, terms, bonuses and guarantee.

At this point, you know the company and product, what the target prospect wants most, his objections, the main emotions you can touch, and you have developed a terrific offer.

Headline and start of copy:

6. Write at least 20 different headlines before choosing the best one.

Headline winners include a big, bold promise of the benefits the prospect wants most, specific figures, a guarantee, credibility enhancers, a special offer.

Legendary marketers John Caples and Claude Hopkins proved that one headline can pull 10 times the response as another headline … with no other changes in the copywriting.

7. Start of copy should re-enforce the main benefit(s) of the headline, elaborate, and incorporate the secondary benefits the prospect wants most.

Body of copy:

8. Develop the prospect problem and pain points. Reinforce how these problems will remain or even get worse unless he takes action, and how your product/service is the best solution.

9. Copywriting should be first person, one-to-one, conversational.

10. List the prospects likely objections to buying, and overcome those objections.

11. Sincerely flatter the prospect if you can.

12. Get the prospect to mentally “picture and enjoy” the end-result benefits of buying.

13. Use testimonials, specifics, tests, clients, studies, success stories and memberships to add credibility and believability.

14. Be sure it is easy to read and “scan”. Use sub headlines with prospect benefits, short sentences, short paragraphs.

15. If any copy is dull or boring, cut it or revise it.

16. If the flow gets slowed or stopped at any point in the copy, fix it.

17. Copywriting must be passionate, enthusiastic.

18. Create urgency to get a response now.

19. Tell the prospect what he will lose if he does not respond now.

20. Tell the prospect exactly what to do.

21. Close, Close, Close. Get action now.

Jeans Marketing – Great Looking Jeans

Essays — Thu, 29 Oct 2009 16:19:01 +0000

Fit:

Copywriting 101: How to Get Your Customers to Take Action

Essays — Thu, 15 Oct 2009 04:01:57 +0000

If you want people to buy, you gotta ask for the sale.

Truly, it is that simple. Yet I can’t tell you how many ads, Web sites, brochures, sales letters, etc. are floating around out there that aren’t asking.

So, what is a call to action? It’s telling people what action you want them to take. Typical calls to action include:

Hurry in today.

Buy now.

Call now.

Visit now.

Click here now.

Nothing terribly sexy, I agree. However, if you want to see an increase in your customers, leads, income, etc., this is an essential component.

But, you might be thinking, isn’t it obvious? Why else would you be running an ad if you didn’t want people to buy what you’re selling?

Good question. And it’s true, people do know (if they stop to think about it) that you would probably like them to buy from you.

However, the unfortunate truth is your potential customers aren’t going to spend that much time thinking about it. People have too much going on in their lives to spend very much time and energy on your business. If they do read your ad or promotional material and it doesn’t contain a call to action, they’ll likely say, “Oh, that’s nice” and go on to the next thing.

And even if they were interested in purchasing your offerings, they may not know what their next step should be. Do they pick up the phone? Go to a specific Web page? Visit a store? And if they don’t know what they should be doing, chances are they won’t do anything at all.

So you need to tell your potential customers what you want them to do. (Remember, people are busy, and if you don’t make doing business with you easy, they probably won’t do business with you at all.)

So, back to the above call to actions. Did you notice they all had something in common? The word “now” (or, in the case of the first one, “today”).

If people think they can buy from you anytime, they’ll say “oh, I can do this later.” And later rarely comes. You need to give them a reason to buy from you right now, while they’re interested. Adding the “now” or some other urgency or scarcity technique (maybe a limited time offer or few copies left statement) is a great way to push people into doing what you want them to do right now and not later.

While we’re on the topic of calls to action, I want to talk about one other type of advertising campaign where you rarely see calls to action. These are called branding campaigns. Typically they’re shown on national television by big corporations (MacDonald’s, Nike, Starbucks, Target). In those instances, the businesses are building a brand that will cause you think of that business first when you’re interested in purchasing their products. For instance, when you’re hungry, you think MacDonald’s. You need new athletic shoes, you think Nike. You’re dying for that cup of joe, so you think Starbucks, etc.

While there’s nothing wrong with branding campaigns, they are tougher to track than campaigns with a specific call to action (Sale ends Saturday, call before Friday to receive your free gift, etc.) Those campaigns are also called direct response because you’re asking the customer to respond directly. Direct response campaigns can be tested, so you have a good idea what’s working and what’s not (and can tweak the campaign accordingly). And, if the campaign doesn’t require getting a salesperson involved (i.e. if the call to action is for the customer to whip out his wallet right there) the campaign will just run itself (and make money all by itself).

(One note: You do need to do more than add a call to action to have a strong direct response campaign, but that doesn’t negate the power a call to action can bring to your campaigns.)

Branding campaigns are nearly impossible to test, track and tweak. They either appear to work or don’t appear to work. And if they don’t appear to work, it’s very difficult to start tweaking to improve the response rate.

However, branding is still very, very important. As a business owner, you need a good brand and you need to communicate that brand effectively. And sometimes it makes sense to run a branding campaign.

However, my advice for most situations is to combine branding and direct response. Your brand is clearly communicated in your ads and promotional materials, but you also take advantage of some direct response techniques at the same time.

If nothing else, make sure you don’t forget the call to action.

Creativity Resources — Write Your Call to Action

Want to include a call to action in your promotional materials but don’t know where to start? Here’s an easy step-by-step formula:

1. Figure out your purpose for the ad or promotional material. Why are you running this ad, creating this Web site, printing this brochure? (And no, an acceptable answer is NOT because everyone else has one.) Is it to generate leads? Get your name out there? Get people to buy? Or what?

2. Now write it down.

3. That’s it. That’s your call to action. Whatever the end result you want for the campaign is what you should be asking people to do.

How To Get More People To Trust What You Say

Essays — Thu, 24 Sep 2009 21:16:27 +0000

One of the biggest challenges you need to overcome in order to create more sales in your business is getting people to trust what you say. Now you may very well have a great deal of integrity and be very trustworthy when it comes to your business (and I’m sure you are). But do your customers know that? And how can you make sure that they do?

‘Lack of trust’ is a big problem in advertising. You probably don’t realise how many customers DON’T believe what you say or claim in your advertising. In fact, the best rule of thumb to go by, is that NO ONE BELIEVES YOU. We often see on TV current affairs shows, people who get ripped off by businesses. And it might only be 1 in 1000 businesses in that particular industry, but of course it’s that one that will always get the headlines.

Then the general public see this and make a broad judgement on that industry to protect themselves, and then they become wary of every business. So it’s not enough to just tell people that you have this fantastic, well-respected

reputation… and so therefore you’re the company to choose. It just doesn’t work that way anymore, you need to go much further these days. Here are two powerful tips that will have more people trusting what you say.

1. People believe more of what other people say about you…

than what YOU say about you.

If you were to tell me that you are the best basketball player in your state, that you score more than everyone else and hand out more assists, I would have a fair bit of scepticism as I haven’t heard anything about you. But if 10 people came up to me and say stuff like, “Have you seen this guy? He scored 40 points last week! He was simply amazing. Plus he handed out 12 assists, he was on fire!” then you can see that makes it more readily believable right away. So go to your customers and ask them for their opinion of you. Get them to write down the wonderful experience they had dealing with you, then you can use it to show others why they should do business with you!

There is however, good and bad ways of writing a testimonial, so I’m going to tell you the best system to use. It goes something like this – ‘once I was lost, now I’m found’. For example, if you’re promoting a weight loss program, tell people how your customer ‘once weighed 180kg, and just by eating this amazing fruit bar, I lost 80kg in 2 months!’ That’s just an exaggeration of course, but just to illustrate the point. Plus, you should always include the full name and suburb, and if possible a phone number. The more information you provide the more realistic it is, and therefore more believable for your customer!

2. Simply guarantee what you do.

You are required by law to guarantee your product or service. If something doesn’t work, or breaks, or goes wrong, 99.9! A guarantee takes the risk off the customer and puts it on you, and if your customer knows you’re prepared to take the risk then they’ll feel more comfortable doing business with you.

The reason most business owners will keep their guarantee hidden is that they are worried about their customers taking advantage of them. Let’s say you’re getting a very low return rate now like 1, and by offering a guarantee it goes up to 6%. So your returns go up by 3 times, but by doing so you also triple your SALES, doesn’t it then make financial sense to offer that guarantee up front?

Get a guaranteed 100% conversion rate on your website visitors

Essays — Tue, 15 Sep 2009 15:26:27 +0000

Major television networks have been in control of what you watch, when you watch it and how often you watch the programs that interest you. With the social boom caused by web 2.0 including social networks and online movies and video, major television networks can no longer confine your mind to their broadcasts for entertainment.

Chris Anderson (author of The Long Tail) hit the nail right on the head… In his book, he predicted that television’s viewing audience will spend more time on the Internet than watching TV. This former viewing audience will entertain themselves by going to websites they are interested in (to do whatever is more interesting to them than watching TV). Chris predicted that people will spend their time more involved in their personal “long tail” interests.

This trend is bad news for the television networks!

The Internet offers television’s former viewing audience better entertainment because they can do, see and hear what they want and when they want. The big television networks no longer have a monopoly on the public’s entertainment and mind share.

To make matters worse… with the advent of DVR (digital video recorders) less and less people are watching television commercials (the lifeblood of the major TV networks). The average person with Internet access is spending 4 times longer online than watching TV. The effectiveness of television advertising is dwindling exponentially and to make matters worse, 90% of DVR owners are fast forwarding through television commercials!

The truth is, people hate commercials. We all know that sigh when you’re intensely involved in your favorite TV show just to be distracted by 2 minutes of commercials. Most people have learned to ignore commercials, even if they are watching them!

All the big brand advertisers that you see on television are well aware of the fact that their advertising dollars are not as well invested in television ads as they once were. These major brands, including the BIG 8 in advertising, have been looking to the Internet as an alternate form of advertising for quite some time now.

For the first time in history thousands of people are going to share in revenue that was formerly paid to major television networks. Millions of dollars are going to be paid on a residual basis to a “core group” of marketing partners… No hype intended or implied!

PPP is a way for advertisers (Like Harley Davidson or Taco Bell) to serve a 5 second audio advertisement to website visitors. It is a way for advertisers to target their 5 second audio ad to specific interests, demographics and geographic locations.

Big TV’s ad revenue is dwindling because PPP offers advertisers a more cost effective advertising solution that has been providing positive Return on Investment (ROI) for over 2 years. PPP offers advertisers a way to reach their target audience and is the only form of media whose impressions and ad placements are verified by an independent 3rd party.

PPP is not new, it has been running for 2

Tag, You’re It! (Or, How To Write Slogans)

Essays — Sun, 06 Sep 2009 21:31:38 +0000

Some call them “tag lines”; others refer to them as”catch lines” or “tie-in-slogans.” Whatever the words used to refer to them, they are perhaps the most important part of your promotional writing.

Do you recognize any of these? :

“Like a rock…”

“Fly the friendly skies…”

“It’s the real thing !”

“Quality is job number one”

“The quicker-picker-upper”

Most of those tag lines are recognizable by us without even including the name of the company or product.

They summarize in a very few words the essence of the thing they are promoting. They communicate a good, positive feeling or relationship to the product. They do it with a simple,memorable phrase that is easily repeated.

The shorter the description is, the more challenging it is to write. Anyone can write a 500-word description of a product or service. Now try doing it with 5 to 10 words ! Each word you choose is very important to the message.

HERE ARE SOME TIPS for writing good taglines for your business offer.

1) Start by noticing ads on billboards as you drive down the road.

Billboard advertisers have but a couple of seconds to grab your attention and sell their product or service. Usually their copy is going to be a very good tagline with a picture of the product or service. These are great examples of how to write effective taglines.

2) Notice other media forms like magazine and newspaper display ads, business cards, brief radio and TV commercials.

Observe the thing that caught your attention and makes the message easily remembered. It’s usually a concise and well-written tagline.

3) Write down everything you can think of that relates to your business. You may even start with a narrative description in paragraph form.

4) Now, make a list of the top 25 or 30 things that are important and worth mentioning.

Whittle that list down to 8 or 10 of the most important things you wish to say.

Now eliminate repetition or things that are not really that necessary to your product or service.

Get your list of words or phrases down to 3 or 4 central elements.

5) Based on your final core selection, make up some phrases that will serve as your taglines for consideration. Keep them short and use simple, everyday language.

Which of these taglines would you remember best? :

“Joe’s auto repair shop, the lowest-prices and the best service”

“Quality Care For Your Car !”

=====

“The Best Tax Service Anywhere Around The Town !”

“Your Tax Experts At Work !”

=====

“Emergengy ambulance service available 24-hours a day”

“When Minutes Count!”

Well, you get the idea!

Do some test marketing with your final two or three best taglines. Discover the one that works best for you and incorporate it into all of your promotional messages.

Remember, like any of life’s endeavors, experience and practice help to improve your skills level. If you want to be a good writer, write a lot!

Best of luck with your promotional efforts.

Essays Assistance » advertising

Profit Boosters Copywriting Checklist

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How To Gross More People To Read Your Ad Til The Goal

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Profit Boosters Copywriting Checklist

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Copywriting 101: How to Get Your Customers to Take Action

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Get a guaranteed 100% conversion rate on your website visitors

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Tag, You’re It! (Or, How To Write Slogans)

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