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Essays — Tue, 15 Sep 2009 15:26:27 +0000

Major television networks have been in control of what you watch, when you watch it and how often you watch the programs that interest you. With the social boom caused by web 2.0 including social networks and online movies and video, major television networks can no longer confine your mind to their broadcasts for entertainment.

Chris Anderson (author of The Long Tail) hit the nail right on the head… In his book, he predicted that television’s viewing audience will spend more time on the Internet than watching TV. This former viewing audience will entertain themselves by going to websites they are interested in (to do whatever is more interesting to them than watching TV). Chris predicted that people will spend their time more involved in their personal “long tail” interests.

This trend is bad news for the television networks!

The Internet offers television’s former viewing audience better entertainment because they can do, see and hear what they want and when they want. The big television networks no longer have a monopoly on the public’s entertainment and mind share.

To make matters worse… with the advent of DVR (digital video recorders) less and less people are watching television commercials (the lifeblood of the major TV networks). The average person with Internet access is spending 4 times longer online than watching TV. The effectiveness of television advertising is dwindling exponentially and to make matters worse, 90% of DVR owners are fast forwarding through television commercials!

The truth is, people hate commercials. We all know that sigh when you’re intensely involved in your favorite TV show just to be distracted by 2 minutes of commercials. Most people have learned to ignore commercials, even if they are watching them!

All the big brand advertisers that you see on television are well aware of the fact that their advertising dollars are not as well invested in television ads as they once were. These major brands, including the BIG 8 in advertising, have been looking to the Internet as an alternate form of advertising for quite some time now.

For the first time in history thousands of people are going to share in revenue that was formerly paid to major television networks. Millions of dollars are going to be paid on a residual basis to a “core group” of marketing partners… No hype intended or implied!

PPP is a way for advertisers (Like Harley Davidson or Taco Bell) to serve a 5 second audio advertisement to website visitors. It is a way for advertisers to target their 5 second audio ad to specific interests, demographics and geographic locations.

Big TV’s ad revenue is dwindling because PPP offers advertisers a more cost effective advertising solution that has been providing positive Return on Investment (ROI) for over 2 years. PPP offers advertisers a way to reach their target audience and is the only form of media whose impressions and ad placements are verified by an independent 3rd party.

PPP is not new, it has been running for 2

Better Public Speaking

Essays — Tue, 21 Jul 2009 16:40:19 +0000

Think of the last really memorable talk or presentation that you attended. Now, was that easy to do, or did you really have to rack your brains to remember one? Sadly, too many presentations are easy to forget. And that’s a big problem because the only reason the presenter gave the talk was to communicate something to you.

However, there are four basic things that you can do to ensure that your verbal messages are understood – and remembered – time and time again.

Although somewhat obvious and deceptively simple, these are:

Understand the purpose of the presentation

Keep the message clear and concise

Be prepared

Be vivid when delivering the message

Understand what you want to achieve:

Before you start working on your talk or presentation, it’s essential that you really understand what you want to say, who you want to tell and why they might want to listen. To do this, ask yourself: Who? What? How? When? Where? Why?

Who are you speaking to? What are their interests, beliefs and values? What do they share in common with others; how are they unique?

What message do you wish to convey? One way of answering this question is to ask yourself about the ‘success criteria’. How do you know if and when you have successfully communicated what you have in mind?

How can you best put across your message? Language is most important here, as are non verbal cues such as body language and expressions. Choose your words and non verbal cues while keeping your audience in mind. Plan a beginning, middle and end. If time and place allow, consider and prepare audio-visual aids.

When? Timing is important here. Develop a sense of timing, so that your contributions are seen and heard as relevant to the issue or matter at hand. There is a time to speak and a time to be silent.

Where? What is the physical context of the communication in mind? You may have time to visit the venue, for example, and rearrange the furniture. Check for availability and visibility if you are using audio or visual aids.

Why? In order to convert hearers into listeners, you need to know why they should listen to you &ndash and tell them if necessary.

The Importance of Simplicity:

When it comes to wording your message, less is more. You’re giving your audience headlines, too much information will overload and bore your listeners.. They are not expecting to become experts on the subject as a result of hearing your presentation, therefore simplicity is best.

If you’re using slides, limit the content of each one to a few bullet points, a single statement or a very simple diagram.

Preparation:

Failing to prepare is preparing to fail. In fact, it is the most important factor in determining your communication successes. When possible, set meeting times and speaking and presentation times well in advance, thus allowing yourself the time you need to prepare your communications. Each minute of a presentation deserves thirty minutes preparation.

Of course, not all communications can be scheduled. In this case, preparation may mean having a good, thorough understanding of the office goings-on, enabling you to communicate with the knowledge you need to be effective, both through verbal and written communications

Successful Delivery:

The manner in which you deliver your speech or presentation has a lasting impact on your audience. Again, preparation is paramount here, in order to hold the listeners attention. Some useful tips for keeping your presentation vivid include:

Use examples to bring your points to life

Keep your body language up-beat – don’t stay stuck behind a rostrum

Don’t talk to fast. Less is more here too. Pauses are effective.

Use a variety of tones of voice

Use visual aids.

Presentations and public speaking, although daunting, can be a very enjoyable, rewarding experience, once adequate time is taken to prepare and rehearse them. An enthusiastic speaker who is confident with their material will make a lasting memorable impression on their audience.

7 Essential Tips for Reviewing Copy

Essays — Tue, 14 Jul 2009 02:36:18 +0000

Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales.

How can you avoid this dire marketing situation?

By having a smart and consistent review process that preserves the selling power of your marketing communications. Following are 7 essential tips for reviewing and approving copy.

1. Review the copy from the customers’ perspective.

On the first pass, read the copy (all of it) without your red pen in hand or editing hat on. That’s how your customers or audience will read it. Now, what do you think? Does the concept work? Did the headline grab your attention? How was the tone? Does the copy flow? If you begin by editing the first sentence or sweating the details, you will do your clients or customers a disservice.

2. Don’t get hung up on grammar and usage.

If you think the copywriter broke a writing rule, 9 times out of 10 there was an excellent reason. Copywriters are sales people in print, so if we take liberty with the English language, it’s for effect. Plus, be aware that copywriters (and proofreaders) review and correct the copy before you see it. For example, I consider spelling, grammar, style issues, trademark usage, and more to ensure the quality control of every piece of copy I write.

3. Avoid copy by committee.

There’s that old joke that says if you want to kill an idea or project, start a committee. Copy by committee is no different. Conflicting and misguided comments put the copywriter and creative team in the awkward position of trying to please everyone except who matters most — the intended audience. One way around this is to circulate informational copies to people who would like to see the copy. They can make comments without being part of the formal approval process.

4. Minimize the rounds.

Provide complete feedback on the first round, forwarding all your comments, suggestions, and changes to the copywriter. That way the copywriter can consider everything when he or she rewrites the copy and you can shorten the review cycle. Copy is typically stronger when it’s created in three or fewer rounds.

5. Provide specific comments.

When you provide specific comments, the chances of succeeding on the rewrite improve dramatically. For example, instead of saying, “This isn’t strong enough,” say, “The tone needs to be more authoritative” or “These are additional benefits the copy should cover.” Often times putting your comments in writing will help you be more specific than if you just provide them orally.

6. Let the copywriter rewrite the copy.

Instead of trying to “write” the changes yourself to be incorporated, tell the copywriter your concerns and let him or her address them. The copy will benefit when the copywriter does the rewriting.

7. Judge the copy based upon your objectives.

In the end, the copy was written with particular objectives in mind: to build your brand, generate leads or sales, inform about your company, products, or services, and so on. Make sure the copy is technically accurate and factually correct. Then critique the copy based upon what you want it to accomplish, not on the number of superlatives, your competitor’s latest ad campaign, or how it compares to your previous brochure.

Presentation Skills

Essays — Thu, 25 Jun 2009 22:27:29 +0000

To become a successful scholar one needs to possess a lot of significant traits, because research work requires unique capabilities and a great strive for work. However, a great scholar is not only the person who is doing research and then writes a dissertation or a thesis on the results of the research. Nobody will pay attention to your work if you do not have good or even remarkable presentation skills. To become successful, one needs to learn how to present the work in a proper and original way.

Appropriate presentations are important in a way that they reflect your work, on the one hand, and involve others in your research, theme, on the other hand. Essays are various by their type, size, level and difficulty. Still, no matter what kind of paper you present, it can be a description essay or an argument essay or a thesis; you have to present it accordingly. When you choose argument essay topic and work it thoroughly on, researching the issue, you have to bear one crucial thing in mind: what can be said about the matter in front the audience. What kind of information should be expressed and what is the best way to do it. Your written text, if it is an argument evaluation essay for example, should carry argumentative assumptions and be indeed convincing. Writing an argument essay requires deep research of the matter and an appropriate form the research is to be put. Under certain circumstances buying a description essay or argument and persuasion essay online may be a way out, but not everything that you want to express will be included in the paper. When presenting your paper you should follow certain rules, which can become an important part of your overall communication technique. Option no 1: you have to look well, meaning, accurate, elegant but never showy. You should look formal, because you present your work in the face of serious scholars and have to be one of them. There is a margin between original elegance, while being formal, and excessive personality exposure. You should be an example of the first notion when presenting your paper. The second key pattern is: as a speaker you have to set a contact with the audience. Thus don’t look on the walls, ceiling, floor etc. Audience is your target. It is the audience that will determine presentation’s success or failure. You should try to look over the whole auditorium; if you get involved into communication process, then the audience will be gradually involved as well. For deeper and more interesting communication, try to present you work in a way that would arouse questions and discussions. You have to make an impression of a confident but easy-going, intelligent and interesting person. Formality of the presentation does not prohibit being humorous and charming to some extent. However, this extent should be kept and not abused. Some helpful things such as the board, the schemes, the screen and other stuff can be a plus for your presentation, inasmuch as they will attract additional attention and bring interest for the audience.

The final significant point of your success is your voice. You should sound persuasive and confident. Only when you believe in what you are speaking about, the listeners will believe you.

Three Article Writing Tips That Can Explode Your Readership And Trrafic.

Essays — Tue, 16 Jun 2009 22:27:51 +0000

Thousands of articles are being churned out everyday but how many of these are ever read. If your articles are not going to be read then you are not going to reap the benefits of writing your articles.

Webmasters and others visit article directories, article banks and article announcement sites mainly for two reasons. Firstly to read articles written by experts to learn from them about business strategies, article writing tips and other useful Tips and Ideas so that can adopt and implement them. Secondly to obtain useful topic related good content for their websites.

Why should the reader choose to read your article in preference to several others?

It is here that these three article writing tips if properly implemented, will have a tremendous impact on the reader and compel him to read your article.

Title:

Visitors to article directories have numerous articles to choose from. They will scroll down, stop and click on the title that grabs their attention. Grabbing the visitors’ attention should be your main goal. If you miss out on this then you have missed your opportunity. It must now be obvious that the Key to open the door to your article is your Title.

Much time and thought should be spent in constructing a Striking, Powerful and Compelling Title that will grab the reader’s attention, stop his scrolling and compel him to click on the link and see how good and useful the article is.

If you succeed in this then you have set the ball rolling. It is very important that the title should never be misleading. The principle to follow should be “Be smart but don’t mislead.” A few misleading titles from you and soon you will be dumped by the readers.

Introduction:

The reader will next want to have a quick glimpse at your introductory passage.

Many authors do not place sufficient emphasis on this aspect. Their perception is that if the article is of quality and educative, people are bound to read them. This is true in the case of articles written by outstanding authors and experts and if their name are displayed alongside. Again how will a newbie ever recognize the names? Hence an impressive paragraph is important. The reader should with the help of these few sentences get a quick glimpse and visualize the quality and what this whole article is about. Here too the author should give a true picture of what is in store for the reader. The introduction should never mislead the reader.

Resource Box:

Having read the article and if the reader is captivated by the content and your expertise, his natural tendency will be to know more about you, your products and possibly read more articles written by you.

To begin with he will go to the Resource Box and gather more information about you. The resource box should display your name, a brief glimpse of your profession or expertise that can attract him and the URL of your website. How well you display your resource box will impress the reader further to click on your URL to visit your website. The main objective of writing articles and attracting maximum readership is to lead the reader to visit your website and promote your business.

Conclusion:

Writing articles with proper keyword placement, optimizing for the search engines and submitting them to article directories is one thing but getting the audience to read the articles is a different kettle of fish altogether. You have got to grab him and get him to read your article. The rest will follow. Successful implementation of these three article writing tips will result in an explosion in your article readership statistics, visitors to your website and increased sales.

Knockout Content-Rich Article Techniques For Writing Must-Read Lead Paragraphs

Essays — Mon, 18 May 2009 22:39:18 +0000

In article anatomy I like to teach that there are several key components. Of course these can be stretched varied and thrown out altogether, but not until you’re an expert at writing content-rich articles. One key component of a clear article is, of course, the lead paragraph. Second in importance only to the headline itself, the lead graf (paragraph for short) has to be engaging, informative and lead the reader to believe you’re the one with all of the great advice they’ve been looking for.

Write a good lead-in and your readers will be anxious to act on whatever advice you share in the article itself and if they do find value in your advice in the article &ndash they’ll be very hungry for me of your expertise. Hence, more sign-ups to your e-mail newsletter &ndash or better yet, more sales of your products and services.

So here are a few ideas for writing engaging lead paragraphs for your target audience:

A problem: Try to identify with a huge challenge or issue your audience is facing. Most likely you’re facing it too. So expose your experiences with this problem. You’ll endear yourself to your audience, cementing your status as the authority in your industry. Here’s an example of a problem lead:

Mistakes. We all make them and no one wants to admit to them. We’re all faced with the question, how do we recover after we make the occasional slip-up? When it comes to e-mail marketing there’s a huge debate over whether to ‘fess up or to make like an ostrich and stick our heads in the sand. I’ll offer my solution in four words: Own up to it.

A statistic: You’ll have to check your specific industry publications for these stats. Even if you see something in the mainstream news, you can always put a twist on it that relates specifically to your industry. Here’s an example of this kind of lead/identifier paragraph:

What’s that sound? You know – that slipping sound you keep hearing. If you’re still writing your marketing pieces in-house, you’re hearing the sound of market share slowly slipping away from your business. Here’s why: A recent survey shows 72% of your col leagues outsource so that they can focus on serving their customers and reducing costs.

The news: You can tailor national and even international news to meet your needs with your identifier paragraph. For instance, I just used the SARS epidemic to display the benefits of teleseminars. Too much of a stretch? You be the judge:

Picture this: The task of setting up a conference has fallen to two marketing managers in Beijing. One tests the market and discovers his company’s client base is ready for teleseminars. Our other marketing manager decides to follow the same road as the many managers before her and sets up a live conference at a hotel in downtown Beijing. The story of the SARS epidemic breaks just days before their events. Which manager gets to keep his or her job?

Note: In the example above I also used another extremely effective writing technique called “painting the picture.” This is used throughout writing whether it’s commercial or creative. Setting a scene for your readers is a wonderful tool for persuasion. You’re in control, you can paint the option most beneficial to you as the best option and the one that isn’t so beneficial as the worst option.

Your readers will think you’re great because you’re not telling them what to do, you’re just presenting them with information they can use. But in the end you’ve persuaded them to use your products or services – if you paint the picture correctly.

5 Ways to Liven Your Audience

Essays — Tue, 24 Mar 2009 02:00:58 +0000

Has a boring speaker ever put you to sleep? Your head begins to nod as you fight off the urge to slip mercifully into the Land of the Z’s. Or has your mind ever wandered during someone’s dull presentation? Although you appear to listen intently, what you are really thinking about are the million tasks waiting for you at home.

Sure, this has happened to all of us, more than we would like to admit. However, don’t let it happen to you when you are the speaker. The key to keeping your audience from taking a mental exit is to involve them in your talk. Yes! Studies show that the more you involve your audience, the more they retain. Why? Because they are listening!

You can involve your audience in several ways, and I have listed 5 of my favorites below. Select those that will work well with your presentation and that feel genuine to you. If it feels uncomfortable, it will look uncomfortable&ndashso don’t use it.

1. Ask questions.

Questions will cause your audience members to try to think of an answer. They can’t help it &ndash it is simply how our brains are wired. If the energy in the room starts to drop, ask a question and select a member of your audience to respond. Then, thank him or her for participating and move on to the next person. Don’t worry about loosing control of your audience. Sales guru Brian Tracy emphasizes, “He (she) who asks questions is in control.” I personally prefer questions like “How many of you . . .,” and then I ask for a show of hands. These closed-ended questions get your audience involved both mentally and physically.

2. Finish your sentence.

For example, if you said to your audience, “Lions and tigers and bears . . .” and did not finish the sentence, what do you think they would say? As long as they are familiar with the movie The Wizard of Oz, they would respond with “Oh my!” This is a fun way to get your audience to participate. If they know the answer, they will blurt it out. If they don’t, you answer it. Choose something that should be so obvious they will absolutely get it.

3. High-five.

This is one of my personal favorites, and if you have attended one of my talks you have experienced it firsthand. If you ever feel like the energy in the room is heavy, you can change it by using this technique. Simply ask a question (remember the power of asking questions). Ask, “Is this good stuff?” When your audience responds with “Yes,” say “Then, turn to the people on either side of you and give them a high-five and say ‘This is good stuff!’” Most people get a kick out of it. However, if you have an individual in your audience who does not want to participate, don’t worry about it. Some people simply just don’t want to have fun.

4. Do exercises.

I learned this trick from the famous millionaire T. Harv Ecker when I took his “Train the Trainer” course. He says, “Get your audience to do the work.” To accomplish this, ask them to break into groups of two or three (with people that they don’t know) and give them an exercise that is congruent with your presentation. Afterward, ask them to share openly with the rest of the group and thank them for doing so.

5. Give them candy.

Reward your audience for participating, and they will participate even more. Simply ask a question and when someone answers it, gently throw a small piece of candy to that person. I find that chocolate works best. You will find that it becomes a game and people will compete for the chocolate. I don’t use this throughout my entire speech, only for a few minutes in the middle of my talk.

There are many other ways and techniques to get your audience involved. What is important as a speaker is for you to come up with as many different ways as you can think of that are appropriate for your audience and for you as a speaker. Believe me, your audience will thank you.

Writing Articles-how To Attract The Audience To Visit Your Website.

Essays — Mon, 02 Mar 2009 15:02:07 +0000

Writing Articles and submitting them to article directories have become extremely popular in recent times.

The question that is uppermost in the mind of an author is “Will my article be picked up by other webmasters and published in their website?” “Will the readers click the link in the resource box and visit my website?” If this does not materialize then the time and energy spent on writing articles will be in vain.

On the other hand if your article had the right recipe to attract huge numbers of visitors to your website then you have certainly succeeded in your exercise and the benefits will be tremendous.

Here we are not talking about Keywords and Search Engine Optimization but just “what is it in an article that will attract the audience to your website?”

1. Captivating and Catchy Title:

The most important thing in the article that can immediately grab the attention and imagination of the audience is without doubt your title. The title should be such that it must compel the reader to stop for a moment and have a quick glance at your article. If you can succeed and you must, then the major part of your battle is over.

2. Excellent Content:

Now that the title has played its role it is the content that has to retain the attention of the reader. While writing articles the title should not by any means mislead the reader of the article because this will mean that he will loose faith in you, your website and your products. Writing excellent content displaying your knowledge and expertise is the best way to retain the attention of the reader. Having read an informative and interesting article his curiosity will naturally be aroused and he is bound to click through to your website. He will want to know more about you, your website and your product and services.

3. Sub Titles and Bullet Points:

Sub Titles are a great way to help the visitors to identify at a glance the important aspects of your article. This makes it easy for the visitor to know the author’s perspective regarding the article. It has to be handled well to retain his interest further.

Bullet points and numbers make your article stand out even more thus helping the visitor to enjoy reading the article.

4. Sincerity of Purpose:

In today’s context when many articles are written purely to obtain high link popularity, your article should stand out as one written sincerely with the sole purpose of educating the audience. This will no doubt add much value to your article. Writing articles sincerely from the heart has its rewards. You automatically connect with the audience thereby hitting two birds with one stone. The audience not only appreciates the article but also the person behind the article. Your reputation will soon grow as a trusted author with a dependable website and products thus bringing in more customers and sales.

5. Simple Language:

When writing articles the best way to connect with the audience is to use simple words with an easy flowing style which the vast majority of them will be able to understand. It will be wise to keep the technical jargon to a bare minimum and use them only when necessary. Articles with grammatical errors and spelling mistakes will downgrade your article and confuse the audience who will want to click off as fast as they clicked in.

Conclusion:

Writing articles is considered to be one of the best ways to get targeted visitors to your website. An interesting and informative article sincerely written will induce the reader to click on your link in the resource box and land in your website, to be your guest the very next moment. The visitor is a very important guest, so treat him as such and it is up to you to provide him what he is searching for.

Who Are You Calling A Moron?

Essays — Wed, 03 Dec 2008 14:19:14 +0000

Keep in mind there may be a good A recent chat with a friend reminded me of a copywriting lesson I learned long ago in a place far-far way (Philly): Never insult your audience. Easier said than done? Maybe. But we know there’s a fine line between insulting your audience and completely alienating them. Thank God there’s a solution:

Give your copy the “moron” test. I learned this during my days at a large business-to-business newsletter publishing company. We’d give our headlines a test to see if we could put an insulting name at the end of them – in turn killing off the headline.

Here’s an example:

Have You Complied with HR 1091?

Try adding “moron” to the end of that question. Flows pretty nicely doesn’t it? It’s almost like you’re a school teacher with a ruler standing over the reader.

You can change it to:

HR 1091 Requires Compliance by Jan. 1

Using this fact-based approach lets the reader ask his or her own compliance questions. Give the information or the germ of an idea and allow the reader to follow up on his or her own. We want to inspire thought and then subtly direct action.

Though I gave a headline as an example, you can apply the “moron” test to any part of your copy, especially the questions.

What’s the difference between an insult and a gentle nudge in your product or service’s direction? I’ve seen a few campaigns (via e-mail) where it’s obvious the goal is to shame the reader into action. An e-mail I recently received from expert e-mail marketer Stephen Pierce of the Whole Truth read, “Have you done this yet?”

Moron could easily be added to the end of that question. And though he didn’t want to insult, he did want to get the reader’s attention – and that’s just what he did. The well-written letter that accompanied that subject line was a gem – no doubt winning Stephen tons of sign-ups for his teleseminar.

The Bottom Line

With the prevalence of books from the “For Dummies” series you’ll have to weigh whether your audience has no qualms about being called a moron (or a dummy as the case may be). So measure your audience’s reaction to different tones of voice and approaches. Use these steps to create a test group of subscribers to try out your more creative e-mail newsletters and campaigns:

1. Randomly gather 15 to 20 names from your list and only send them your more alternative campaigns while sending the rest of your list more traditional information.

2. Ask you test group for feedback on the campaigns.

3. Monitor the group’s actions. Do they unsubscribe, click through or just open your e-mails?

4. Integrate some of your more successful ideas into the traditional information you give the rest of your list.

This way you have a relatively safe place to test out your tones of voice. With this technique you can find out whether your list loves – or hates – the whole moron/dummy approach to marketing.

Tips About Giving A Best Man’s Speech

Essays — Mon, 14 Jan 2008 20:03:46 +0000

Have you been asked to be a best man for a friend or relative? Are you worried about what to include in your best man’s speech? Are you looking for some tips and advice about how to deliver a successful best man’s speech. If you have answered yes to any of these three questions, this article may well be of benefit and interest to you.

I have been to a number of weddings over the last few years and have heard some interesting and different types of best man speeches. In the next few paragraphs, I am going to write about some of the more successful speeches, which may help other people when it comes to their turn to give a best man’s speech.

It goes without saying that most people will be very nervous about standing in front of a room full of people and talking about the groom. All of the attention for that short period is fully focused on the best man, which can be very daunting. In my opinion it is a good idea to start the speech with a simple joke. If, which of course is the hope, the guests find this joke funny, it will put everybody at ease, most importantly the best man himself. After starting well, the best man should gain in confidence, which will help him to deliver the rest of the speech in a slightly more relaxed manner.

At a recent wedding which I attended the best man did exactly this. He was the younger brother of the groom and started his speech by telling the rest of the guests just how nervous he was feeling. He then stated that the speech he was about to give would last as long as the groom does when making love. At this point he sat down. This was a great start which most of the guests found quite funny. You could visibly see the relief in the best man’s face at the positive response of the audience.

Within the speech itself you could have visible prompts to help you. This could be in the form of photographs from when the groom was a child for example. By showing the guests these visual aids, it helps to take the attention away from the best man and can also add to the humour.

I often hear a best man describing an event from the groom’s past. This event could have been as recent as the stag night/weekend or could be some other experience which the groom would have no doubt rather have forgotten. These experiences and stories should aim to make people laugh but should be said in good taste and should therefore not include any rude material.

Preperation is the key and it would be a good idea to practice the best man’s speech a few times before the big day itself. There is also nothing wrong with bringing some pieces of paper to help you to remember what it is you want to say.

I have been to some weddings where the best man’s speech just never seems like it is going to end. My advice would be to talk for between five and fifteen minutes.

I hope the above gives you some inspiration and helps you in your quest to deliver an interesting and successful best man’s speech.

Essays Assistance » audience

Get a guaranteed 100% conversion rate on your website visitors

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