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10 Article Writing Keys For Newbies

Essays — Thu, 03 Sep 2009 04:43:04 +0000

This article on the 10 (no, 11… yes, 11) tips for newbies is not written from the catbird seat point of view of the article host or database manager. Rather it is by and from the perspective of an author who remembers the early misgivings. It is written especially for the beginning article writer. The Tennessee Mountain Man has written and submitted hundreds of articles for publication to thousands of article hosts and database managers and still finds article writing his nemesis.

1. Necessity vs Desire:

Articles and Blogs are necessary in today’s scheme of search engine indexing. Not what the newbie wants to hear. Just remember what the Bible says, “there has nothing over taken you that is not common to man”. That’s right! All of us hate article and Blog writing at times, and some of us dread the journey to pen and paper (or keyboard as the case may be) all the time. Many a webmaster would call them “a necessary evil” as they are not generally anyone’s best liked house keeping chores.

2. Just Start, It Gets Easier:

First it is sometimes difficult to get a subject or theme and to get the first couple of lines scribbled down. The Tennessee Mountain Man knows authors who literally get sick thinking about the process. Lighten up. Once an author has a starting point and gets passed the initial thoughts, article and Blog writing usually goes fairly smoothly.

The main thing is that you get started. Pick a subject you know something about and just start. You will be pleasantly surprised at just how easily ideasflow. Don’t assume everyone knows what you know. They don’t. Will Rogers once said, “all men are ignorant, just on different subjects”. And, so it is!

3. Good vs Perfection:

Your old English comp professor is not looking over your shoulder. This paper does not have to be perfect. That is not to say it does not have to be on point or to say that it does not have to be correct. It does or at least it should be. But, perfection is not the goal and is, in fact, seldom possible. Too much detail and you run the risk of losing your reader on several levels. Too long and

most readers simply don’t have the time or interest to wade through the material regardless of how important it is.

4. Blog Length vs Article Length:

Most publishers want a minimum of six hundred (600) words per article – some will let you slide with four hundred (400) words. Blogs can be much smaller. Blogs can and maybe should support appropriate pictures and embedded links.

Just don’t over do it. Too gaudy or too slow to load and you have wasted your time, ticked off a potential reader, and probably upset a host who can ban you from their publications. Articles, on the other hand, typically cannot carry these extra touches according to the requirements of most publishers.

5. Format:

Prepare your article in American Standard Code for Information Interchange (ASCII) format. There are many tools from which to choose to get the job done. A search for ‘free ASCII editor’ or for ‘free plain text editors’ will provide one with a multitude of free options. Word Press is a popular choice. If all else fails simply use notepad to turn out your masterpiece.

6. Spelling and Grammar:

Once you have your article or Blog run it through a good spell checker and a good grammar checker. Microsoft Word works well for these purposes. Just don’t use the MS Word copy for publication of your article. Rather use it’s suggestions to make any necessary corrections to your plain text copy. The MS Word copy will work for Blogs although the Computerman prefers other editors.

Just like the days when you were pushed by Profs, you will find Article and Blog writing skills become easier with time and practice.

7. Publish and Announce:

Once your Blog is ready you may want to use some automatic tools to publish and announce it. First do a search for Blog hosts and select those which best suit your needs. Join one or more and publish your Blog there. Then search for Blog announcers and rss announcers and use them to get your Blog noticed.

Now that you have that out of the way find an article wizard that will post your Articles to free publishers. You can post them one at a time by hand if you are really bored and have absolutely nothing else in life to do. Using an automatic poster you can publish to hundreds of hosts in an hour or so. The only way to go.

8. Patience:

Now, have some patience. Here is where you lose control. Many of the men and women who host articles are timely and your articles will be reviewed within twenty-four (24) to forty-eight (48) hours. But, many others will be days and weeks down the road therefore never date an article – a sure way to get rejected.

9. Rejection – “sorry your article has been declined”:

Be prepared for most hosts to reject your articles. Do not take it personally. It usually has little to do with you or your article.

Some databases routinely reject articles for spelling errors when there are none or where there is more than way to spell a word. And, just as in any other endeavor some hosts are simply too lazy and get so far behind, the easiest and fastest thing to do (and perhaps the only alternative) is to reject everything. You will learn who these are over time.

Then there are those who run your articles through the sausage grinder and if they find certain words, irrespective of how they are used, your article gets no farther. These are the people who can’t publish the Holy Bible because it contains words that offend them or their readers. Don’t worry about these folks who are so heavenly minded they are of no earthly use.

Remember, just as in everything else in life, for every rule there is an exception

10. Keep the faith, and keep cranking out articles:

Since most authors, especially newbies, prepare only one copy of an article against the advice of most seasoned authors it is important that the newbie keep his chin up – keep the faith. That will be easier as more and more of your articles are accepted and published driving visitors to your website while creating those all important back links.

It is not necessary that every host to accept everything submitted to them. After one or two hosts publish your article on any given subject, the search engines tend to penalize you anyway by ignoring additional postings. This is close to spamming and while it could help someone find you, it probably won’t. It is not necessarily, the more the merrier. The additional listings will not increase your page rankings or links reported by the search engines. It is more important to get published by hosts with the highest Google page rank possible.

Now, one BONUS TIP for you: Along with “the rejection slip” will usually come a suggestion on how to “fix” your article and a request that you resubmit it. Don’t waste your time. While trying comply with one database manager’s request you could have written a new article from which you get much more punch. Enough publishers will pick your article up so move on and save yourself some time and heartburn.

Everybody has a thought or idea at least once a day usually at the most inopportune time. How many good ideas have you lost because of waiting? Don’t procrastinate! Go! Capture that thought before it is gone forever.

Ten Ways To Use Video To Sell More Books

Essays — Thu, 27 Aug 2009 01:16:57 +0000

When it comes to convincing a reader to buy, sometimes there’s nothing more compelling than a good sales pitch. Yes, you can have excellent back copy, a stunning cover, but nothing makes a reader morph into a buyer quicker than a hefty pitch that pushes every single hot button (and even a few they didn’t know they had). Video as a means to promote a book is a great sales pitch, but only if it’s done right. What do I mean by “done right”?

With all the talk today about using video to promote your book, it’s easy to get caught up in a YouTube-driven world. It’s a great idea certainly but there’s one catch: you’ve got to make your viewer feel something. An example of this is a recent video posted to Yahoo videos (it also landed on YouTube) about a contestant (Paul Potts) on Britain’s Got Talent. While not an author (yet) the video shows us clearly what we mean by emotion. Don’t believe me? Take a look for yourself.

.youtube.com/watch?v=exyJ2CSfrHo

The video became so popular (almost overnight) that within a few days it made it to the U.S. and into the hands of millions of viewers. Why? Well, let’s think about this. If you’ve ever watched an episode of American Idol or a version of the program you know that the most favored contestants are the underdogs, the ones who just show up and blow the judges away. That’s the biggest emotional hot button on any of these types of shows and that’s why the Paul Potts video made such an impact online. Of course he had talent, but talent in the absence of a true underdog factor wouldn’t have made this video as successful as it was.

In fact, not only that but every major media outlet is clamoring for an interview with Paul. He’s become a sensation. The video gave him exposure to people globally and it tapped into an emotion – but more than that, it tapped into the right emotion. That is key. If the Paul Potts video had been scary, or disturbing, or flat out boring, who would have cared? So if you’re considering doing a book video for your own tome, don’t sell yourself short by just “telling the story,” do it in such a way that grabs your reader, engages them and hits them right in their emotional hot buttons. Know the triggers your audience responds to and incorporate that into your video.

Check out this video that MonkeyCMedia did for a book we worked on: .redhotinternetpublicity.com/trailers/engaged.html

Here are some ways to make the most of your video:

1) Have you been YouTube’d? If you haven’t this is the #1 place to load your book video.

2) Put your video on your own website, don’t let a single visitor land on your site without getting the “touch and feel” of your book.

3) Send a sample of your book video to every media contact you pitch. Never let a press kit leave your office without a disc.

4) Got a social networking page? If you do (and you should) add the clip or a link to it on the page.

5) When you pitch the media, don’t forget to insert a link to the trailer in your email. Don’t send it as an attachment; chances are an overaggressive spam filter will have it for lunch.

6) Blog about it every chance you get. No, I’m not talking about repeating a blog over and over but blog on what success you’ve had thanks to your video. And oh, yes, add a link to the book video too.

7) Trying to get a signing but have been unsuccessful? Let your book speak for itself, literally. Drop off a copy of your book trailer to an as-yet-unconvinced bookstore person and I can almost bet you’ll get a signing in the store.

Ready for your close-up? There’s no quicker way to a potential producer’s heart than through his eyes and ears. Seeing a book come to life can sometimes be a great way to sell someone on the concept of turning your book into a movie.

9) If you’re doing a signing bring the book video to show while you’re signing books. I’ve known authors who’ve done this and they sold almost twice as many books. The video really pulls in readers!

10) Just like you can tell a book by its cover, you can often tell a book video by its packaging. Get your CD cover professionally printed, don’t skim on the first impression! In fact, why not have your video burned to a business card size cd that you can pop into the card slot of a presentation folder?

Is Writing a Skill, Craft, or Gift?

Essays — Fri, 01 May 2009 17:49:09 +0000

Whenever you gather writers together they talk about writing. There are many different types of writers. Those who prefer to compose in long-hand or can only write on an old-fashioned manual typewriter. Those who write to music, demand complete silence, or create best surrounded by noise. You have the writers who must plan and outline before they can begin and those who find even talking about a project before it is drafted can stifle their creativity. But one of the most controversial divisions among writers is about whether writing is a skill, craft, or gift.

I admit that I like to stir the fire a bit because I can argue all three points and depending on how my own writing is going at the moment I may find that one viewpoint carries more weight for me personally.

I know as a teacher of writing that writing is a skill. I have taken people, young and old, who loathed writing and believed they would never be able to write — and provided them with basic tips and tools to become good basic writers. I have taken good basic writers and given them the support and direction they’ve needed to become skilled writers. I’ve watched skilled writers with practice and determination become proficient writers. I have seen this in the classroom, at writing conferences, and in newsrooms. I have witnessed this transformation enough to know that writing is a skill that can be taught and a skill that can be learned.

I know as a writer, editor, and reader that writing is a craft. As the definition reads to craft is “to make or produce with care, skill, or ingenuity”. A skilled writer can capture our interest and convey information, but a writer can also craft a story, poem, or essay that touches our emotions as well as our brains. For those who have gone beyond simply skilled to be craftsmen and craftswomen they can rely on their knowledge, experience, and instinct to create writing that does more than simply delivers — it also sings.

I know as a writer and reader that writing is a gift. Some writers simply possess a special quality that allows them to step beyond and above the huddled masses. For some it is a special ability to shape words into images and ideas and for some it is a unique vision of this world (or another) that speaks to our souls in a way others cannot.

Are writers born or made? Many people argue that some gifted writers are born, but I am not convinced. Perhaps you could have some predisposition but I believe that writers are made. They are made in the rocking chair when Mother reads “Goodnight, Moon”; they are made under the cover with a flashlight when you simply must finish “The Hobbit” for the first time; they are made when you proudly pocket your first library card; they are made when you fill your first notebook; they are made when you submit your first poem, article or story for publication; they are made when you receive your first rejection; and they are made when you turn the computer on every day to write.

I believe some writers are supremely gifted but even so does that mean it was a gift given to them whole or was it a gift developed through years of reading, writing, talking, and thinking about words?

So, I believe, writing is all three — a skill, a craft, and a gift. Some writers find their ability spans all three while others never progress past the level of skill.

From Blog to Article

Essays — Wed, 15 Apr 2009 22:42:43 +0000

As a writer, do you sometimes/often/always find yourself at a loss as to what to write next? No, I am not talking about topics or subjects you already have nailed down. Rather, the simple desire to get started with something, anything to break the brain logjam. It could be a personal project or something you want to develop to show to a potential client the stuff that you are made of. Whatever, I have been there myself and have found that some of my sources of inspiration have come from blogs. You got it…sites that have sparked my creative juices and allowed me to take a concept and bring it to fruition.

Typically, I come across a blog geared toward a particular topic &ndash let’s say aviation &ndash and find something within that blog that catches my attention. It may be a trend, company news, even simple speculation. Oftentimes, what I read becomes the inspiration for a fresh article so I take that idea, do some additional research, and create my own new work.

No, I don’t cut and paste someone else’s writings. Instead, their pithy work becomes the seed that I germinate to produce a unique and compelling article of my own. The key here is this: it is my own voice, not someone else’s work.

We all have our favorite blogs, you can be certain of that. Spend some time on those particular blogs and see what inspires you. Who knows, but a sentence or a paragraph you read may gel your brain into producing a 500-750 word article that you can include in your vast repository of interesting and relevant work.

Gosh, I think that I may be on to something!

5 Writing Myths Busted

Essays — Wed, 24 Dec 2008 04:15:05 +0000

One common element whenever human beings gather is the need to talk and share experiences. Often that need turns into something a little more fun, a little more dangerous — gossip. Gossip is often fun but it can also be dangerous because it spreads quickly (because it is fun) and often distorts or even completely avoids the truth. Gossip creates myths in many fields and professions, and the field of writing is especially prone.

The top five myths about writing are:

Myth 1: Writing is easy for some people. Let me tell you that is just about the biggest myth going. I have been a professional writer for going on three decades now. I also know many other professional writers of various ages, experience, and income. I don’t know a writer that will tell you that writing is easy. Writing is brutal, hard work and there are times when I think it would be easier to simply open a vein as Red Smith said. However experience and practice can make many writing tasks easier. There are some writing tasks that I can almost accomplish on autopilot because I have written that specific format and/or topic a lot.

Myth 2: Writing requires talent. I won’t lie. Talent can certainly help and talent is what separates the great writers from the good writers. But the truth is that talent is not enough to make a writer great or even good and talent is not a necessary requirement to be a good writer. Writing is a skill that can be learned, developed and honed. If you practice your craft, if you read the writing of others to learn more about your craft, and if you seek and accept guidance and suggestions about your writing then you will improve and grow as a writer. Dedication harnessed with talent can create amazing results but if I had to pick just one then I would go with dedication. You can always increase your skill level through dedication.

Myth 3: Writing isn’t an useful skill. I have made my living as a writer for my entire professional life but even if you don’t intend to make your living with words you will need this crucial skill. There simply isn’t a profession that does not involve writing. Perhaps the form will vary, but written communication is the cornerstone in every professional field. Your writing ability will often impact landing a job as well as advancing in your career. Today written communication is even more crucial in professional and personal relationships.

Myth 4: You can’t make a living as a writer. I can remember when I told my father that I wanted to be an English major in college. He was very worried that I wouldn’t be able to support myself. The truth is that I have never had trouble finding a job and today I own my own business because of this flexible and important skill. Not only can you make a living as a writer but writing is an essential tool for many other careers and professions.

Myth 5: Writers block is alive and torturing writers as you read this. I’m not dismissing the difficulties inherent in dealing with writers block but whenever I talk with writers purportedly suffering from it they fall within two general groups. The first group actually creates their own block by insisting on the perfect place, mood, or alignment of planets in order to write. This is beyond ridiculous. One of the many benefits I gained from years of newsroom experience is the ability to write in almost any condition or mood. Deadlines will teach anyone how to give writers block short shrift. The second group I have more sympathy for as their problem really is internal in nature. Usually the problem is that the particular story (whether fiction or nonfiction) they want to tell is not yet finished cooking in their brain. In this case, while the writing may be stalled I don’t agree that it is blocked. The writer must listen to that inner voice and respond appropriately. Sometimes the idea needs more time to percolate and sometimes more research and/or planning is necessary. Once the proper adjustments are made the writing will begin to flow again.

Don’t let your writing fall victim to these five myths about writing.

Blogging Beyond Leaps And Bounds

Essays — Sat, 06 Dec 2008 13:36:19 +0000

Blogging is a passion and the same time an opportunity to get places. People who often find themselves searching for identity and purpose would be surprised at how blogging can make a difference for them. Indeed, it is something worth checking and people who love to write about anything should very well check it out.

And now for the one qualifier. Content may be king, but content alone is like a figure-head king who talks a lot but doesn’t get anything done. For the monarchy to be effective, you have t actually write good and appropriate content.

The first step to write a marketing blog is to set your goals and know why you blog. What this means is that you have to understand that a blog is not an open invitation to post sales material and self congratulatory tripe. The purpose of your blog should certainly be to inform, but it is also an opportunity to communicate with your clients. Search engines may like blogs because of constantly updated content, but customers have come to trust blogs because they feel like this is a chance to “get to know” the company &ndash not subject themselves to more mindless sales material.

When you are writing content for your blog you need to keep a few things in mind. First of all, a business blog, while not exactly creative writing, is not really technical writing either. Everyone has their own style and, depending on the subject matter of the blog, different styles are appropriate for different industries. But in general, a blog should be written in a more conversational tone. This will help you avoid the marketing-speak that can otherwise creep into a valid article.

Next, make sure that your grammar, punctuation, and spelling skills are regularly exercised. All you have to do is spend some time visiting forums or reading blog replies to know that most Internet users don’t have the best grammar or vocabulary in the world. This does not, however, mean that you can allow your blog to slip down to the same level. You are being held to a higher standard as a content publisher than you would be as a normal visitor. And visitors will recognize poor grammar in others, even when they don’t practice it themselves.

Now, what do you write about? Obviously a marketing blog is going to be heavy with articles about products or services. This is the perfect place to discuss your new endeavors, as long as you remember to keep it a discussion. People can get advertisements anywhere. They don’t need them and, more importantly, they don’t want them from your blog.

Ideas are hard to come up with these days because every writer wants to be unique in order to stand out and it seems like someone has already conveyed your idea to a site or several sites. Even if you write about something different, sooner or later someone will copy your work. Also, there are times when you do not feel like writing but you have to produce something at the end of the day.

If you have faced any of these situations, what can you do about it? You can browse online to get ideas. There is nothing wrong with having the same topic as someone else as long as you tackle it on a different angle.

12 Tips For Generating Bright Ideas For Writing

Essays — Mon, 29 Sep 2008 16:04:27 +0000

Are you running short of ideas for your blogs or articles? Is generating fresh ideas for writing becoming difficult? By following the techniques discussed in this article, you will be a writing power house.

1. Subscribe to a dozen RSS feeds on various subjects you are most interested in. Scan through the feeds every morning or at night and select a few articles for thorough reading. After reading the articles, tag them using your own classification system.

Classifying articles in different categories helps locate them quickly. Use Google’s RSS reader for reading and tagging the RSS feeds. You will have access to your categorized articles from any computers connected to the Internet.

2. Subscribe to a few print magazines and read them regularly. After you finish reading an article, record the main points of the article in a Google note. You will have access to these notes anywhere in the World.

3. Use a PDA and carry it with you wherever you go. Better yet, get a PDA with a camera and cell phone. You will only carry one gadget for all your communication, organization, and content generation needs.

Take pictures of interesting places, events, and moments you come across in your daily life. Use the voice recorder of the PDA to record whenever an idea hits you. Every night, transfer the ideas from your PDA to Google notes and upload your pictures to flickr.

4. Scan through the comments posted by others on the online articles you read regularly. Record interesting ideas, pros and cons of an issue, and strong opinions posted by others in your Google notes. Leverage the wisdom of the crowd.

5. Have lunch with friends at least once a week. Bounce ideas off them on any topic. Mix ideas from divergent topics to create new ideas in you own subjects.

6. Use the time like driving, watching TV while exercising in a treadmill, etc. to think about your favorite topics and try to relate to things you observe on the road and on the TV. When you get an idea, record it in your PDA.

7. Go through all the ideas and articles you have recorded in Google notes and your RSS reader to create new ideas by giving new twists to the old ideas. Combine two or more ideas and change or improve an existing idea to come up with your own idea.

8. Use a variety of online tools like Technorati, Digg, Delicious, etc. for writing inspiration. Every hour, hundreds of new articles and news stories are posted in these sites. Check Yahoo’s buzz log to find out what people are talking about and searching for. Quickly scan them to hit a few gold nuggets that can serve as springboards for new ideas.

9. Using on-line tools discussed earlier, select an issue and jot down all the pros and cons. Search Google to enhance the idea by adding more pros and cons. Once you have collected a dozen diverse opinions, you will be able to write an article based on those facts in a pro-con format.

10. If you are good at using data for analysis and comfortable in the use of a spreadsheet, draw charts in the spreadsheet and look for patterns in the data. Provide you own interpretation to the data. Illustrate your articles with charts and graphs.

11. To generate topics for your article, use overture keyword selector. Select a single keyword and run it through the overture. You will see a dozen or more keywords based on the search popularity. Copy a few selected keywords to a notepad. Now, take each keyword and do a search in online sites like Digg, Technorati, etc. You will see a number of articles. Read them to generate ideas.

12. Ask yourself what if, what else, and why not questions on an issue and search the Internet to find answers from different sources. Create new ideas generated from existing materials, provide step-by-step guide for somebody to practice an obvious idea, or offer benefits of practicing an old idea.

Why I Killed My Muse … And You Should Too

Essays — Sun, 31 Aug 2008 03:41:01 +0000

Last night in the dark following midnight I killed my muse (suffocating her quietly with a pillow) and buried her in my back garden. Today I will plant a roses to hide the grave. No one will ever know and I will be free at last of her insidious hold and I will be able to write what I want.

Why did I resort to this deed? After all my muse was lovely and gave me many gifts over the years. She saw me through dark times and helped mark the joyous ones. Many times she inspired me to reach for more and push myself beyond what I thought I could achieve. Knowing all this why would I kill the very source of my inspiration?

Oh, I had my reasons…

It started out quietly. As I would sit at my keyboard or curl up with a notebook, she would perch on my shoulder as was her wont to do. “I don’t think you meant to write that sentence,” she would whisper in my ear. “That doesn’t sound like the best description,” she would snipe. “Is that the best you can do?” she would sneer.

I took to sneaking my writing in when I knew she was occupied elsewhere. She never could resist critiquing the writing in the morning paper if it was left spread on the kitchen table. That way I could sometimes write several pages before she began her commentary. “Surely you can find a better way to approach this topic,” her mocking voice would interrupt. “That has been so done.”

Soon I was spending more time arguing with her, defending my words, than I was writing. Then my production slowed to a crawl as I would overanalyze each word choice and sentence formation before committing it to screen or paper. All that did was give her more time to find fault with the few words I did write.

Despite urgent deadlines and simmering ideas, I started avoiding the computer and all writing materials. I cleaned my house. I read for hours on end. I made plans for a new garden. The need the write built within me but always my muse was watching me with those eyes — so judgemental, so critical. I would turn away from my office with a sigh and find some other project.

When I could no longer suppress the urge to write I locked her in a closet and had a wonderfully productive morning. I was so happy with my work that I let her out as I went out the door to run some errands. That just made her mean.

She was waiting for me at the door when I came home. Her glasses had slid nearly to the tip of her nose and somehow she’d found a red pencil (I certainly never brought any such thing into the house). I shuddered at the sight of my happy morning’s labor marred by vicious slashes of red. The red blurred before my eyes into a crimson haze and then…

Perhaps it is better that you don’t know the details. Suffice it to say that I have selected several old-fashioned roses with luscious aroma and delicate coloring. I am sure they will provide both inspiration and comfort.

Despite my late hours and the physical toil involved, this morning I awoke early and have already logged in several hours at the keyboard. My fingers flew across the keys and after completing several long-stagnant projects I outlined notes for some new. Writing is joyful and rewarding again.

I think I might dedicate this next book to the memory of my muse. Perhaps it will serve as a warning to those other muses out there who are on the verge of going over the edge. Perhaps it will inspire those other writers out there who have let their muse stifle their creativity and shove them right into writer’s block. Maybe my warning will mean those other muses and their writers will find a way to work things out.

How Can You Write For Fun And Profit?

Essays — Wed, 06 Aug 2008 13:55:01 +0000

Every writer dreams of the day when they can profit from their writing. While income opportunities abound for writers each method has drawbacks.

Newspaper and magazine reporters can make a good living but their subject matter is often closely regulated and directed. Corporate writing can be even more lucrative but even more tightly controlled. Freelance writing offers more freedom but is also more uncertain. Publishing books is even more uncertain. So what is a writer to do?

Forget all those old-school writing methods and focus on the internet. Don’t write for anyone but yourself. You really can profit from writing only about what interests you. Don’t worry about the market or the editors. Write for yourself. Not only will it be more fun and rewarding for your soul but for your checking account as well.

I am going to share an easy (and cheap) 5-step formula that can help you start your own writing business today, but first I want to share one important fact.

This is not a get-rich quick scheme. It will take some time to earn, perhaps as long as three months to begin turning a profit, but if you keep working at it you should see your income grow exponentially each month and you should be able to count on that income and know what you have to do to increase it. You will have total control over your income and that is very powerful.

1. Create a blog account at one of the free blogging sites available online (we used to use Blogger.com but there are many other good options). This will serve as your internet base. It really is the cheapest and easiest way to get online today. Yes, you could create a free web site at one of the many available but blogs are more attractive to the search engines. Plus they offer you the ability to personalize it but most of your energy will be spent on content which is the king of the internet and the real reason you want an internet presence.

2. Now sign up for a free ClickBank affiliate acccount which will give you immediate access to something to sell.

3. Sign up for a contextual or pay-per-click advertiser such as Google, Yahoo, Revenue Pilot, or SearchFeed and you’ll start earning from visitors as well as customers.

4. Develop your blog. Make 10 your immediate goal then work your way up to 25, 50 and 100 and so on. Your entries can be your opinions, thoughts, or ramblings; poems or short stories; or articles.

5. Promote your blog through article marketing, link development and submitting your blog feed. I would suggest your primarily focus on article marketing as if offers the ability to not only develop links but also delivers traffic plus as a writer it is easy for you to create articles or use a selection of the material you’ve already created for your blog.

Yes, it really is that simple and while you can later grow by buying your own domain name (or names) and publishing your blog on your own site you do not need (and likely should avoid) investing money in expensive tools

Getting started on the web can be free (as you see above) or inexpensive if you concentrate on what you really need. The simple truth is that you don’t need a lot of fancy, expensive tools and programs. In the long run a domain name is a good investment. A domain name will cost you between $5 and $10 a year depending on whether you go .com or .info (or one of the many other options available). You don’t need to find a web host or create a site. Simply point the domain at your blog for now and continue with the development and promotion of your blog. The advantage of owning your own domain name is simply that later when you have the money, time, and knowledge to develop your web site that domain name will already exist and have filtered through the search engines. It also offers some marketing advantages that a free blog cannot.

At some point you may decide you want more flexibility and control than a free blog can offer and that is when you will want to run your own site. You can find a good web host for as little as $5 a month and shouldn’t pay more than $20 a month for a reputable host that offers all the tools and utilities you might need for your current site–including blog software. Maybe down the line you’ll need to upgrade but by then you’ll know your income and your needs.

Really the only other regular expense that you might consider to make your internet business complete would be a mailing list tool. You can do this for just $20 a month and it will be worth every penny for sales, customer service, and promotion. But this is not necessary to start out and you may decide that it isn’t important to your efforts so you can skip it entirely.

Once you have your blog set up and monetized (by offering ClickBank products, advertising, and/or selling text links) then you are in a position to begin profiting from your writing. The way to profit it to increase your traffic so you need to get serious about your article marketing efforts because each article you distribute will generate immediate traffic and create back links for search engine optimization. Also you need to continue to grow your blog by adding fresh content regularly. This will create repeat visitors as well as bring the search engines back again and again. Simply publishing new articles and new blog entries each week will increase your traffic. The more articles and entries you create — the more traffic you will generate.

Once you have found your rhythm with your existing blog you may well decide to branch out and create a second blog on a different or related topic. Now you should be able to work even faster because you are more experienced but likely more motivated as well because you can see just how rewarding it can be to write for fun and profit.

We

Essays — Tue, 11 Mar 2008 22:07:56 +0000

We recently attended at blogging conference in Chicago, SOBCon07, and David Armano of Digitas was one of featured speakers. David implored us to “stop calling ourselves bloggers.” And he presented the point that the word blogger can have a negative meaning.

I think a blogger is someone who decides to launch a weblog , and it’s true, ANYONE can do that. Maybe we do need to separate ourselves somehow…Are they successful? Do they tire out? Is it interesting? Or boring? Are they someone who blogs with no real direction or mission or passion about what they are doing? Are they blogging in a vacuum?

A blog starts to take shape after the first 60 days. Then you start to have a good idea about what you can offer the blogosphere. Is this something you can stick with and are passionate about? Can you keep things interesting and attract readers. David Armano suggested perhaps PERSONAL PUBLISHER or even PRODUCER is a better, more fitting term for us who write/blog. As a personal publisher, we treat our blogs with respect. We handle them with great care. We put a lot of time, energy, and thought into every post. It’s a business. It’s a resume. It’s about relationships. It’s not just random posting and ranting. It’s actually a lot like a pizza! We could be compared to chef’s or pizza makers.

Think about the streets of New York City. Pizza by the slice everywhere! But who has the best pizza in New York City? Ask 10 New Yorkers, you’ll probably get 10 different answers. It’s all good, it’s a subjective question. Some people like it with a lot of cheese. Some like more sauce. Some like sweet sauce, some like a more salty sauce. But the point is, every pizza maker tries to deliver the “best” pizza possible. They research their ingredients and experiment until they feel they have the right combination. The point is, as a producer, as a personal publisher, we try to create something special people will like. A lot of love, sweat and tears go into a serious blog. By comparison, beginner bloggers don’t always do that.

We are so thankful and glad we attended the SOBCon07 event and can’t wait till next year! But most of all, we are thankful for destiny bringing us together with Liz Strauss of Successful and Outstanding Blogs, for without meeting her, our life of Personal Producing would not have went down this road it’s on now. Thank you Liz!

Derrick Sorles

Michael Snell

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