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How To Get A New York Publisher
Published on Thursday, October 8, 2009 by Essays When you look at the numbers, it’s clear that the New York publishing scene is a tough nut to crack. The reality is that with 83% of Americans wanting to write a book, the competition for a publisher’s attention is steep. So what’s an author to do? Well, if your attempts for finding a traditional publisher aren’t bringing any results, maybe it&... Read More »
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Ten Ways To Use Video To Sell More Books
Published on Wednesday, August 26, 2009 by Essays When it comes to convincing a reader to buy, sometimes there's nothing more compelling than a good sales pitch. Yes, you can have excellent back copy, a stunning cover, but nothing makes a reader morph into a buyer quicker than a hefty pitch that pushes every single hot button (and even a few they didn't know they had). Video as a means to promote a book is a great sa... Read More »
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It’s Time For Independent Authors To Jo...
Published on Monday, August 17, 2009 by Essays Imagine the power of a website dedicated to Independent authors and their books. A place where readers could find over a million Independently published books at one online location. The time has come for Independent authors around the world to join together on the Internet at one location to sell our books. There is tremendous strength in numbers and with an estimate... Read More »
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Stop Wasting Time And Money
Published on Tuesday, August 11, 2009 by Essays Getting a manuscript published has never been easier; marketing and selling books has never been harder. Authors who pursue the smallest place for their Independent book on the shelf of a traditional bookseller is wasting valuable time and resources. The six largest publishers in the world, all based in New York (five owned by foreign corporations), tightly controls ... Read More »
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What’s Wrong With The Big New York Publ...
Published on Sunday, August 9, 2009 by Essays The traditional marketplace for book sales is shrinking. The six largest publishers are shipping more books and selling less than ever before, even though the distribution chain is saturated with copies that will eventually be returned. The basic laws of supply and demand are being ignored and no one is trying to do anything about it. What's wrong with this picture? ... Read More »
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It’s A Great Time To Be An Independent ...
Published on Friday, July 24, 2009 by Essays The world of publishing is about to change. It's an exciting time to be an Independent author. This long ignored group is beginning to organize and establish an entirely new marketplace for selling books. A community introducing voices never heard and stories never told to the world. What they need is an on-line destination created for Independently published writers... Read More »
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Selling Your Books In Bulk
Published on Sunday, July 5, 2009 by Essays Have you ever dreamed of selling your book to a large corporation? A sale that would register several thousand copies of non-returnable product on the book sale meter? What's that? You've never thought of it, you say? Well, never fear! It's not too late to pursue this avenue, especially if you have a book ripe for a particular market. Before you embark on this projec... Read More »
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The Write And Wrong Way To Promote Your Book
Published on Saturday, November 1, 2008 by Essays Did you know that if you're marketing your book to sell books, you may be marketing for all the wrong reasons? Why? Well frankly, marketing a book to make sales will rarely ring the cash register; in fact, most of the time it amounts to what I call the "anti-sale," the sale that always seems to elude you. If you're looking at your last 12 months of marketing and wond... Read More »
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How Long Is Too Long To Market A Book?
Published on Sunday, June 1, 2008 by Essays So how long is too long to market a book? According to some studies (both formal and informal) marketing (and seeing the results in the form of book sales) can take anywhere from six months to two years, it all depends on what you want to get out of it. Ideally though, you should plan to market your book ongoing -- if, that is, being an author is a career choice and ... Read More »
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Create Your Own Market For Independent Books
Published on Monday, April 28, 2008 by Essays There's an estimated 3 million Independent authors worldwide. If these writers join forces the potential impact is staggering. As of right now, the print-on-demand companies estimate that over 90% of their authors sell less than 30 books per year. The question is: how do you expand the position and exposure in the bookselling market and offer Independent authors an o... Read More »