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A Copywriting Lesson from Dr. Seuss
Published on Tuesday, December 29, 2009 by Essays Looking for inspiration for your next marketing communication? Try the children’s bookshelf. Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as The Cat in the Hat, Hop on Pop and Green Eggs and Ham. The reason why his books remain so popular says something about what makes for good writing (and reading), no matter who o... Read More »
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Quel Cadeau Offrir A Vos Employes
Published on Thursday, December 3, 2009 by Essays Les Soir... Read More »
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Get Evaluations to Grow
Published on Sunday, November 29, 2009 by Essays You're speaking, so you know what you're saying. But, do you know what your audience is hearing? Or perhaps you're writing. Do you know what your audience is reading? I know many speakers who've been surprised when they discovered the distance between the message they sent and the message the audience received. That's not really unexpected. After all, we really can'... Read More »
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Words Matter
Published on Monday, November 9, 2009 by Essays Words Matter Despite the high volume of e-mail that flows invisibly all the time, there is often no substitute for talking with people. Indeed, in many organizations, big decisions are made only after in-person conversations. Many career people take this seriously. Herein lies an opening for misjudgement. present with sincere gusto It is not uncommon to find a white... Read More »
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Write Articles And Captivate Your Readers
Published on Sunday, November 8, 2009 by Essays To get your name out there, write articles and allow them to be freely reproduced (with a resource box pointing back to you.) A well-written article can: - help build your profile - draw traffic to your site, and - help build a database of clients through associated e-courses or newsletter. How do you write the article? You can come up with the content - How do yo... Read More »
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The Benefits of Writing Articles
Published on Wednesday, October 21, 2009 by Essays You have a business; you are new and want to build a client list. However, the public doesn't know much about you. One of the best ways to build the relations, credibility and to help get people to know more about you and your area of expertise is to write articles. People are always looking for good articles for their websites, blogs and newsletters. The important w... Read More »
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Speak. Stop. Start Speaking Again.
Published on Saturday, September 26, 2009 by Essays Early on, while working in radio stations, I learned that 'dead air' is a bad thing. Dead air means silence, unintentional silence, that is. So, if I happened to be standing in the hall, for instance, and heard no music or voice for more than a couple of seconds, I would quickly check to see what had happened in the announcer's booth or the news booth. Speakers and ... Read More »
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Public Speaking Dilemma: What To Do When You ...
Published on Thursday, June 4, 2009 by Essays Do you have a standard hour-length presentation, but your host can only spare a half hour? Are you in the middle of a presentation when you realize that, due to a late start or abundant questions, you are running out of time? No matter what your topic, always be flexible and ready to cut short your session (or ready to lengthen, as the case may be). Here are some way... Read More »
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Website Translation and Localization: DIY Gui...
Published on Thursday, April 23, 2009 by Essays Expanding businesses into other countries means that you will be conveying your messages to people who speak other languages. What's more, your audience may have cultural background other than yours -- and it does matter. Surprisingly many people think that creating, say, a website in a foreign language means just to translate the existing English version. Good trans... Read More »
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Writing Love Letters And Poems For All Occasi...
Published on Monday, May 19, 2008 by Essays Would you like to compose personal love letters and poems for your sweetheart but don't know where to begin? While it's true that a personalized love letter is usually preferred over a greeting card, unfortunately most folks don't put forth the extra effort to compose one. Although this may be due to lack of time, often people are too timid or lack the confidence to w... Read More »

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