Or perhaps you’re writing. Do you know what your audience is reading?

I know many speakers who’ve been surprised when they discovered the distance between the message they sent and the message the audience received. That’s not really unexpected. After all, we really can’t gauge how our content or delivery comes across to others unless we’ve had the evaluations of others.

For example, I’ve learned from speaking evaluations that I’m often too serious, and that I should lighten up. That’s not something that was obvious to me, but after several formal and informal evaluations, I now recognize the truth of that observation.

In the same way, I’ve learned to reduce the amount of content in my speeches. When I’m writing a speech, I now know I’m not writing a book. By that, I mean the listener can take in much less than a reader, and it’s up to the speaker to make the content fit. That, too, I learned from the evaluations of others.

If you can get someone to evaluate your speech or presentation, ask for specific assessments on several criteria, rather than just general comments. These specific criteria might include:

* content suitability for the audience

* vocal variety and pacing

* posture and general bearing

* gestures and body language

* eye contact.

Make your list as long or as short as you wish, and remember that the more specific the criteria, the easier it will be to get information you can you use for improvement.

Much of what we’ve discussed about speaking works for writing as well. Again, ask for specific assessments rather than general comments. While it’s nice to be told, “Your memo was great,” it’s much more useful to get feedback on specific criteria, such as:

* writing style (too formal or too casual, for example)

* word usage

* amount of content

* suitability of content

* overall readability by target audience.

Many friends and colleagues will happily give you feedback if you ask for it; now you need to approach the subject strategically, and make sure you get feedback you can use to improve your performance.

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Despite the high volume of e-mail that flows invisibly all the time, there is often no substitute for talking with people. Indeed, in many organizations, big decisions are made only after in-person conversations. Many career people take this seriously. Herein lies an opening for misjudgement.

present with sincere gusto

It is not uncommon to find a white-collar worker who believes that tone of voice and body language are underrated in effective speaking. Some polish their hand gestures and rehearse specific tones of voice because they believe that substance without style is weak. It’s not just content, they say, but delivery. Seeking an edge, some even have the famous 7% rule memorized.

The 7% rule states:


• 55% of meaning comes from presentation


• 38% of meaning comes from tonality


• 7% of meaning comes from the words themselves.

Though this has brought confidence and success to some, there are still people who pay more than 7% attention to the words others speak. Neither is a fringe group. However, only the latter has the backing of scientific research.

still misunderstood

In 1967, Dr. Albert Mehabrian and his UCLA colleagues concluded studies in communication that yielded an astonishing result: The words you use in speaking to others do not matter nearly as much as the tone of your voice or your body language. As the press picked up the story, the idea was extended: written words also take a back seat to presentation and tonality.

good for shock value

According to Mehabrian and his team, the original studies were never well understood. They have always asserted that words matter very much. Perhaps they didn’t use the right presentation and tone – or perhaps the media were hunting for shock value.

single-word expressions only

The Mehabrian studies attempted to reveal the relative impact of facial expressions and tonality on the understanding of spoken words. Subjects listened to recordings of a female voice saying single words (such as “maybe” and “honey”) in different tonalities. They were also shown photos of female faces with different facial expressions. They were then asked to guess the emotions portrayed in each, and to link the recordings with the faces.

presentation and tone as guides

The results of the studies appeared in full in Mehabrian’s books, Silent Messages (Wadsworth, 1971) and Nonverbal Communications (Aldine Atherton, 1972). In both books, he clearly states that for inconsistent messages or incongruent communications, body language and tonality are probably more reliable indicators of meaning than the words themselves. Presentation and tone are more reliable than words alone for interpretive guidance with single-word expressions. These are not general circumstances.

The 7% Rule is a Lie!

In a 1994 issue of Anchor Point, Dr. C.E. Johnson writes, “If these percentages were really valid, it would mean that learning foreign languages could be greatly abbreviated. After all, if the words only account for 7% of the meaning, we should all be able to go to any country in the world and simply by listening to tone and carefully observing body language, be able to accurately interpret 93% of their communications!”

Tone mightier than a sword?

In a 1997 issue of The Toastmaster, J.E. Pearson asks, “Imagine if Nathan Hale had said, ‘Okay; I’m willing to die for my country,’ instead of ‘I regret that I have but one life to give for my country.’ Imagine Winston Churchill saying, ‘Don’t be afraid,’ instead of, ‘We have nothing to fear but fear itself.’

Yes; tone of voice and body language matter very much – especially with single-word expressions. When speaking within a common language and culture do not be fooled by the myth of the 7% rule. Words matter – probably much more than 7%.

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- help build your profile

- draw traffic to your site, and

- help build a database of clients through associated e-courses or newsletter.

How do you write the article? You can come up with the content – How do you grab those readers and make them come back for more?

As you can construct and edit an article (it has a beginning, middle and end; and you can check the grammar and spelling); if you want to WIN readers – think about what they want to know.

Put your readers first. Give them what they want and they’ll be queuing up to read anything you produce.

A blueprint for writing articles that captivate your readers – whatever the topic – is a follows:

== 1. What Do Your Readers Want ==

You may know what they want because you’re an expert in the field. If you don’t know the subject well, you’ll have to research. Look for forums on your topic and see what people are discussing. What are the problems? Can you provide an answer?

== 2. Start With An Attention-Grabber ==

Work on your opening. Try to avoid trite questions like “Have you wondered why people find it difficult to lose weight?” It’s dull and it’s not targeting the person reading the article – what do they care about the difficulties “people” have losing weight? They care about THEIR weight problem!

The opening paragraph should give the reader that warm “Hey, this is about me!” feeling. – “This could be the answer I’ve been looking for…”

Example: “Diet gurus make it all sound easy: to lose weight, all you have to do is expend more energy than you take in. Huh! If it were that simple, the “Big People” stores would be out of business. For those of us tired of diets, gyms and dull group meetings, there is a back-to-basics way to tackle this. It won’t cost you a fortune or leave you feeling deprived.”

== 3. Write As You Speak… Then Edit! ==

The sample opening above illustrates the importance of the tone used in your article. You need ‘meat’to make it worth reading.

Write your article in a natural style that’s akin to normal conversation. If the first draft is too informal – fix that when you edit. Readers may want facts, tips, and strategies, but they want entertainment too! Let your personality shine.

== 4. End On A High ==

Most articles fizzle out! Writers often don’t know how to end on an upbeat note. They either stop dead or come up with a trite ending like: “So what are you waiting for? Get started today!”

The beginning and the ending of your article are the parts that make the biggest impression. Creat a feeling of anticipation… and leave them feeling satisfied (or excited) when you finish.

Offering advice to help solve a problem gives your readers a reason to feel optimistic about themselves. Don’t make promises… but offer hope. If you are giving hints on marketing or business, sum up the benefits. Experiment with using a humorous quote, or giving readers a specific action to get them started. Be creative.

Here’s a final tip: create a cheat-sheet. Divide it into beginnings/middles/ends and add more strategies as you think of them. (For example, using the tips in this article, you might write: ENDINGS – end on a high, offer hope, use funny quote, suggest action to get started.)

Do this, and you’ll be cranking out articles everyone wants to publish!

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One of the best ways to build the relations, credibility and to help get people to know more about you and your area of expertise is to write articles. People are always looking for good articles for their websites, blogs and newsletters. The important words here are good and content.

Good articles are content rich. The help the reader understand that which you are writing about. It gives them insight, whether it is about Business, Communication, Health or any number of subjects.

When you provide an article for your reader, whether you wrote it or published it, you are doing your clients a service by educating them in the areas that they wish to learn. Moreover, your credibility can be built or diminished by the article.

Articles also help to keep your website updated and helped to increase your search engine ratings.

Stagnate websites that never change, get a much lower rating with Google. As well, do not encourage your audience to come back. They are thinking, ok, I saw it.

A summary of the benefits are:

For the author, they:
• Increased Exposure
  
  
• Give Credibility (You show your expertise)
  
  
• Develop Relations (People get to know you better)
  
  
• Create links to your site
  
  
• Give you free Publicity

For the Publisher or Website Owner, it provides:

• Content
  
  
• Related Articles that you don’t have to write
  
• Reference and information that you don’t have to write
  
  
• A vast resource of free information

However, it is important to remember that there can be a downside. Of which you can avoid, once you understand what it is.

There is nothing worse than reading an article that is nothing more than a sales letter, a news release or an inflated glorified piece on how wonderful you are. You need to give the public something that they can use.

Then they are much more likely to follow your link in your resource box, back to your site to find out more about you.

Remember, that in each article, you are communication something about you. You want the message that be one that encourages people to want to get to know you better, to learn more about you know and to become one of your clients or subscribers.

In your resource box, make sure you are clear, stating who you are and where they can find out more about you.

Most article directories and magazines have set limits on the size and amount of information you can place so it is important to ensure it is accurate and inviting. You are not writing articles just for praise and admiration. You do have a business to run and bills to pay. Even if you are a millionaire and want to write just for the shear joy of it and love to teach for free, your resource box is still important, as you would want the readers to know that the information came from a credible source.

So go ahead and get started. Don’t stop at one article, it can easily become buried.. Make it a habit and write them regularly whether it is once a week or once a month. And remember, have fun doing them.

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Dead air means silence, unintentional silence, that is. So, if I happened to be standing in the hall, for instance, and heard no music or voice for more than a couple of seconds, I would quickly check to see what had happened in the announcer’s booth or the news booth.

Speakers and presenters, too, often think of silence as a bad thing. But, they should not. In fact, silence, as in a long pause, can be wonderfully powerful.

Pause for a moment before you start speaking, and you’ll almost immediately have the attention and respect of everyone in the audience. Any whispering that had gone on will stop, as will the shuffling of feet and papers, and the opening and closing of briefcases and purses.

The same holds if you lose the attention of the audience part way through your speech or presentation. Pause, look systematically around the room at everyone in the audience, and you’ll have them back with you again.

Pause for a long moment if you want to emphasize a point. When you pause, you not only get the attention of the audience, but you create a contrast between the silence and the sound of your voice.

You’ll also find pauses helpful when you change from one subject to another within your presentation. In this case, the pause signals that something’s about to change, especially if you foreshadowed the new subject as you wrapped up the preceding section.

Of course, you can also pause when you lose track of where you are in your presentation. Deliberately stop, look at the audience as if you had planned to stop at this point, collect your thoughts, and then start again.

In summary, don’t be afraid of pauses or long moments of silence in a presentation or speech. They can get and hold attention better than almost anything you can say.

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No matter what your topic, always be flexible and ready to cut short your session (or ready to lengthen, as the case may be). Here are some ways to make sure your presentation always fits the time slot.

Pointer #1: Use a timed outline

When you create your presentation outline, include time estimates next to each section (I like to add mine in red to make them easier to spot on the page).

A brief, one-page bulleted outline (or two pages double-sided) will be easier to time than a long, rambling novel written in paragraphs.

Practice your presentation and jot down time estimates as you go (two minutes for opening, five minutes for section I, seven minutes for section II, etc.) When you get to the end, add up all the time and determine whether you should add to or subtract from any sections to make it all fit into the allotted time slot.

If you have to edit severely to fit into a different time frame and your presentation will be adversely affected, you might want to develop separate self-contained presentations for short, medium and long time slots.

(If you are a PowerPoint user, see the book “Beyond Bullet Points” for instruction on creating a PowerPoint that serves different timing needs.)

Pointer #2: Shift information depending on its priority

If you notice that you are running out of time while in the middle of a presentation, you may have to shift some of your content around. If you have important points at the end of the presentation, now is the time to bring them forward. As soon as you notice the time crunch, start changing the order of your sections.

When creating and practicing your presentation, it’s always a good idea to think ahead about how you would handle this situation. The layout of your bulleted outline should make it easy to see which sections to leave out, move up or move down.

If you have to leave out something that you feel is important, gather business cards from the audience and offer to e-mail them additional content.

Pointer #3: Supplement with handouts

There’s usually some information that we want to share, but that we don’t necessarily want to include in our live presentation. You might have some relevant articles to supplement your workshop, or you might have charts and graphs that you didn’t have time for or the technology to project.

Use handouts wisely. If the material does not need to be reviewed during your presentation, then leave handouts at the back of the room for the audience to pick up on the way out. If you choose to put them on seats before you begin, be aware that your audience may spend half the time reading and not listening to you.

Your handouts should always include your contact information and a link to your website, if you have one. Make sure all resources and references are clear and easy to read; use graphics if appropriate and leave a lot of white space on the page. Don’t overload handouts with text; make them concise and relevant to your presentation. Otherwise, they will end up in the recycling bin!

Follow these suggestions, and you will always be prepared, no matter how much (or little) time you have.

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Surprisingly many people think that creating, say, a website in a foreign language means just to translate the existing English version. Good translation by all means is very important. But what about putting your message into the context of the particular culture, which is native to your new audience?

This process is called “website localization”. It is like “tuning” your website (both content and design) into unison with mentality of other people — the prospective visitors.

Here I won’t describe the part of web site localization which deals with programming; this issue itself is complex enough. I will focus on writing content for your website and its further translation.

What part of this work you can do yourself? Probably not all of it, but quite a lot. Here is a step-by-step guide to help you in the process.

Step Zero: Remember: Your Website is Not for You.

It is for VISITORS. So it is logical to consider what THEY think such websites should look like. It is their points of view that matter, not yours. When you memorize this axiom, go to

Step One: Learn!

Self-education is useful in itself; besides, this knowledge is going to save you money and bring profit later. Learn as much as you can about your prospective audience. The more, the better.

It’s a rather time-consuming but exciting process. I hope you will manage, as Ancient Romans used to say, “Miscere utile dulci” (to mingle the useful with the pleasant). You will find out plenty of interesting things about another culture. Customs and traditions, rules of etiquette and moral principles, stereotypes, superstitions and lots of other stuff for you to consider when addressing people from a country other than yours.

You can find plenty of information in the Internet. Search Groups as well. Show your interest in other culture, and almost any native will appreciate it and help you as an expert. In addition, you will make good friends with great people.

Travelers’ guides can be an excellent source of information; they will help you avoid costly mistakes not only during a trip abroad. Just one example. You must have seen websites with pictures showing people gesticulate. Note that any gesture which is quite OK in the USA may be misunderstood somewhere else. By the way, do you know what the “OK” gesture means in some Asian countries? Demand for money, that’s what. In Tunisia it will be interpreted as a threat to kill; in Arab countries — “go to h…” In France it means just “zero” or “nothing.” In Denmark or Italy it can be taken as an insult; and so is in Brazil, Guatemala and Paraguay — here it is considered very obscene. So, you’d better make pictures of your website “culture-neutral”.

The farther in, the deeper… What is considered rude, impudent, offensive, or impolite in this culture? What is respected, valued, venerated? What traits of character are appreciated most? What are the favorite colors and what are they associated with? What are the most noticeable differences between your culture and this one?

Don’t be surprised if points of view on what is beautiful and what is ugly will also differ from yours. When you come to the conclusion that your text won’t do and the design probably needs changing as well, go to

Step Two: Analyze!

Turn your findings into tips for writing another text. “Don’ts” here are of much more important than “Do’s”

Realize how you shouldn’t write. Learn what won’t work. Find out what to avoid in graphics and website design.

When arranging content and graphics, it is very important to know whether the audience reads left-to-right, right-to-left or vertically.

Step Three: Write for your audience.

What to begin with when writing for a person from another culture? Put on his shoes first. Well, that’s second. First, take off your own shoes. I mean don’t be a representative of your own culture — just for a short time you’ll be writing the content.

• Avoid jokes, slang, idioms, proverbs and sayings. They are YOURS, not theirs. Allusions to books they probably haven’t read, quotations, however familiar they are to you — all that won’t work.
• Be cautious with metaphors and similes (comparisons). Pretty clear and familiar to YOU, for others they might be not so obvious.
• Symbols can mean something very different in other cultures. If you can’t do without one, find out what it means THERE.
• Abbreviations and acronyms are tricky, too &ndash they may be unknown to your audience.
• You will have to explain stuff you think to be trivial. Not everybody in the world knows what is eBay, Paypal, or Amazon. Celebrities’ fame isn’t worldwide, either. Big companies and brands may be unknown on the other side of the globe.

Step Four: Find a RIGHT translator

If you can, get a well-educated native speaker of a language you are going to have your text translated into (it is called “target language”)

The reason is that nobody can ever say: “I have learned this language” — only “I have been learning”. We all have been learning our mother tongues since birth. That is why native speakers have an advantage. The larger the translator’s vocabulary, the better your message will be expressed. Besides, a native speaker often has precious knowledge on the culture — it’s precisely what you need for website localization– and will help you in the process.

Step Five: Bring it to Perfection

How to check the end result? Ask somebody from this culture to proofread the text before launching the website.

Encourage feedback when your website is launched. Correct mistakes, if any, at once. Improve your website all the time.

Getting your messages understood in other languages and cultures is a tricky task. It takes plenty of effort — but it will pay. Not only will you make profit and avoid bitter losses caused by misunderstanding. As a bonus you will get deeper undestanding of people whose languages, cultures and even ways of thinking are different. This understanding is the key factor of your success in doing business or communicating with these people.

Good luck to you! Success be to your efforts!

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]]> http://essaysassistance.com/website-translation-and-localization-diy-guide.html/feed 0 http://essaysassistance.com/writing-love-letters-and-poems-for-all-occasions.html http://essaysassistance.com/writing-love-letters-and-poems-for-all-occasions.html#comments Mon, 19 May 2008 17:40:04 +0000 Essays http://essaysassistance.com/writing-love-letters-and-poems-for-all-occasions.html Would you like to compose personal love letters and poems for your sweetheart but don’t know where to begin? While it’s true that a personalized love letter is usually preferred over a greeting card, unfortunately most folks don’t put forth the extra effort to compose one. Although this may be due to lack of time, often people are too timid or lack the confidence to write their own. Many feel they don’t have the necessary writing skills or flair. Fortunately, writing of this nature can be mastered with a little practice and patience. In no time at all, you could be writing material that captures the heart of your lover.

Writing Tips for Love Letters and Poems

The first thing to remember when composing a love message to your mate is to write from the heart. Let the person know your true feelings for them. This may include telling them how you felt when you first met, describing past events or occasions that are dear to your heart, or telling them of their qualities you find most attractive. Remember you are writing to an individual. Take time to personalize your letter or poem and it will be cherished for years to come.

How many people do you know who have saved love letters that are decades old? Actually it’s not too uncommon for a person to keep hand written correspondence from a former or current lover. Now ask yourself how many people would be likely to save greeting cards from years gone by. While maybe a few, the numbers are nowhere near that of hand written letters and poems. This fact alone should inspire you to create your own love greetings.

Special Events and Occasions

The following list contains holidays and events that are the perfect time for letting your lover know just how you feel.

* Valentine’s Day

* Sweetest Day

* Birthday

* Anniversary

* Marriage proposal or engagement

* Birth of a child

These are just a few of the special times you may wish to write your own love letters. However, you needn’t wait for a certain event to express your feelings of passion. Often receiving a love greeting unexpectedly can have the greatest impact. Your mate will be grateful that you took the time to express yourself for no special reason.

After a little practice, you will become more comfortable writing your own love messages. In fact, your mate may soon start to expect or anticipate hand written correspondence from you. When this occurs, you will know your efforts have been worthwhile.

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