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Superlative Grammar Is fit Sales Sissies
Published on Thursday, February 10, 2011 by If you’re like me, you’re not composition that banner ad, Spider's web position, or dock chapter to make your English instructor proud. You’re letters to sell. If you move away an “A” while you’re at it, great. But don’t figure out on it. To become prospects to click, buzz, or buy, you’ll lack to misappropriate some liberties with the English langua... Read More »
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Website Copywriter Tips: Entanglement Imperso...
Published on Tuesday, February 1, 2011 by How does your star agitate your snare copy? Whether you medium to or not, your locality reflects you in ways you energy not perceive: every once in a while creditable, sometimes bad. While celebrity peccadilloes can be engaging in popular situations, minor personality flaws can justification entanglement copy sabotage. So in advance you come down with extinguished you... Read More »
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Website Copywriter Tips: Homepage Carbon copy...
Published on Friday, January 21, 2011 by Have you look over Paco Underhill’s fascinating words, Why We Buy, give the not all there of retail pile up shopping? A certain of his serious tenets yon brick and mortar shopping holds the frequency to serviceable homepage copy – something he calls the “mutation zone.” If your homepage transcript creates a sales area not a change bailiwick, you could be losin... Read More »
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Website Copywriter Tips: Write Web Copy for P...
Published on Monday, May 10, 2010 by Every website copywriter faces a trap – Search Enginitis. Writing web copy with technology makes sense, but writing web copy for people makes the sale. Here are two ways to connect with people across broadband and create web copy that sells. Your website looks great: solid words, easy navigation, graphics just so, and maybe even a bit of flash with some multimedi... Read More »
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Sales Letters that Sales-clerk!
Published on Monday, May 10, 2010 by The customarily consumer is inundated with sales pitches. So if you’re selling a spin-off or handling to today’s ad weary consumer, if you longing your sales letters to get results, you’ll need a step-by-step delineate that breaks down the barriers to buying. A aim that bypasses the mr big and goes right respecting the heart. If the guts’s in it, the sense... Read More »
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Sales Letters that Sell!
Published on Sunday, December 20, 2009 by Essays The average consumer is inundated with sales pitches. So if you’re selling a product or service to today’s ad weary consumer, if you want your sales letters to get results, you’ll need a step-by-step plan that breaks down the barriers to buying. A plan that bypasses the head and goes right for the heart. If the heart’s in it, the brain will fo... Read More »
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Choosing a Great Copywriter
Published on Wednesday, December 16, 2009 by Essays No two copywriters are the same. So how do you know you're getting the best writer for the job? Unless you know what to look for, choosing your copywriter can be a bit of a lottery. The truth is, copywriters range from the great to the not-so-great. Just like any other profession, there are high flyers, under-achievers, rogue traders and young pretenders. And eve... Read More »
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How to choose a professional copywriter
Published on Thursday, November 12, 2009 by Essays You already know that professional copywriting is worth its weight in gold. You know that a good copywriter can help both to drive traffic to your website, and to keep it there once it arrives. What you don't know is how to find that copywriter. Don't worry, you're not alone. The problem with copywriting is that, unlike, say, soda or bathroom cleaner, it's not somet... Read More »
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How To Hire A Copywriter
Published on Friday, July 17, 2009 by Essays From a copywriter's point of view, it would be great if clients had a crystal ball that they could use to see which copywriter best suits their project. There are different types of writing and first-hand experience proves that only a handful of people really know there's a difference. To digress for a moment, we've even come across clients who think that web designer... Read More »
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7 Essential Tips for Reviewing Copy
Published on Monday, July 13, 2009 by Essays Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales. How can you avoid this dire marketing situation? By having a smart and consistent review process that preserves the selling power of your marketing communications. Following are 7 essential tips for r... Read More »

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