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22 Questions to Ask Before You Write a Single...
Published on Friday, December 4, 2009 by Essays To write successful copy, you need to know as much as you can. It goes beyond reading background materials, reviewing old marketing pieces and doing some cursory research on the Web. You need to get inside peoples’ heads. Start with your clients. They know their business and their customers better than you do. (If they don’t, they should. You can help th... Read More »
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Why You Need a 3-Tiered Strategy For Article ...
Published on Saturday, November 7, 2009 by Essays You've heard a lot about how much writing articles can do for your internet marketing strategy. You now understand how writing articles can help position you as an expert in your field, gain valuable targed traffic for your web site, and quickly multiple your site's text links. Now you have convinced yourself to take the plunge into article marketing and you have a f... Read More »
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The Secret To Writing Success
Published on Wednesday, November 4, 2009 by Essays I have a friend who has enjoyed a long successful career as a published novelist. More than once we took part in the same panel at a writer's conference. Whenever it came time to field questions from the audience I came to expect -- actually anticipate -- that some bright-eyed, eager novice would direct a particular question at my friend. It wasn't so much the questio... Read More »
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The secret to writing faster and with more fo...
Published on Monday, October 19, 2009 by Essays One of the most powerful tools in my creative arsenal is what I call unconscious creativity. No, I do not ask someone to brain me with a hammer and I don't even need to be actually unconscious. This is when I simply allow my unconscious to do all the heavy lifting for me creatively. It is the use of this method that has allowed me to write quickly when working as a n... Read More »
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I just quit my last paying writing gig…...
Published on Tuesday, October 6, 2009 by Essays I just quit my last paying writing gig...and you should too! I just quit my last paying writing gig. Why? Because I make more money giving my writing away. Yes, that's right. I make more money giving my writing away than I did selling my articles and columns. In fact I'm making more money writing part-time for free than I did in any of my full-time paid writing jobs... Read More »
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Writing A Short Article Can Be As Easy As 1-2...
Published on Monday, September 14, 2009 by Essays One of the greatest obstacles many writers face when attempting to start a new project is how to format the article. I know I used to spend a great deal of my preparation and brainstorming time trying to sort out the answer to that very question. Similarly many of the writers that I work with as a writing instructor and consultant were struggling with the same issue. ... Read More »
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Package Information Creatively For Fun And Pr...
Published on Wednesday, July 15, 2009 by Essays Got knowledge? Got an enthusiastic target market? Then there's no reason to stick to books, ebooks, audios and videos to convey your expertise. Many more creative options abound, and give you the chance to entice an unsure buyer to make an initial purchase as well as have something appealing for followup sales. Creative packaging also gives you a significantly better... Read More »
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5 Reasons Every Writer Needs a Web Site
Published on Tuesday, April 7, 2009 by Essays If you are serious about your writing, in fact even if you aren't, you need a web site. Let me repeat that -- every writer needs a web site! If you don't believe me then here are five very good reasons why: 1. Your web site can serve as your showcase and portfolio. It can include your biography, experience, and writing credits as well as copies of your work or bette... Read More »
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Energize Your Writing and Increase Your Outpu...
Published on Wednesday, November 12, 2008 by Essays Every writer can benefit from a study of the effectiveness of their individual writing process. You can write more and you can write better by making some adjustments in your writing strategy. Recently one of my writer friends complained about their declining word output. "I spend more time at the computer than I ever did before and I'm just not producing like I use... Read More »
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3 Ways You Can Profit From Giving Your Writin...
Published on Sunday, October 5, 2008 by Essays I recently made an important discovery that I just couldn't wait to share. You can make money by giving your writing away. Yes, it really is true. This isn't some "get rich overnight" scheme or some trick to get you to lay out a bunch of money for a "turn key business". You have to do the work yourself and it will take some time to set everything in place -- but anyo... Read More »

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