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11 Quick (and Good) Content Ideas for Your Ez...
Published on Friday, December 25, 2009 by Essays Publishing articles, especially via an e-zine, is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products. While I'm sure that sometimes you have dozens of content ideas, I bet other times you find yourself staring at a blank computer screen... Read More »
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6 Steps to Catch More Opt-ins Than Ever Befor...
Published on Wednesday, December 23, 2009 by Essays Remember that when you have new visitors at your website, your #1 goal is to get them on your ezine list! That way you have permission to contact them again and again, educating them about your helpful services and products that they came to learn more about. But you can’t just put up a link that says “free newsletter”. No one cares! You need to car... Read More »
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Your Fortune is in the Follow Up!
Published on Saturday, December 5, 2009 by Essays Would you blow your entire annual marketing budget on just one ad to run once during the Superbowl? Of course you wouldn't. You know that people seeing your message just once wouldn't be enough. Then why do we tend to spend our time and dollars on single-shot marketing, rather than repeated messages? The answer is... most folks just don't know any better. Or, perha... Read More »
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13 Steps to a “Slippery Slope” On...
Published on Monday, November 30, 2009 by Essays But here's the problem: I see many of them trying to sell their e-book, tutorial, etc. on a regular Web page. They list a paragraph about the info-product and give the price, and they expect a slew of sales. Wrong. You need a special sales page that has a "slippery slope" sales letter. Remember that game Chutes & Ladders? If you landed on a space that had a chute o... Read More »
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How to Reach Thousands of Your Ideal Clients ...
Published on Sunday, September 27, 2009 by Essays One of the questions I’m asked the most by my clients is, “How can I most quickly build my e-mail list?” My answer is, find someone who’s already reaching your target market in droves, and use THEM to build your list! How? With these three easy steps: STEP 1: Determine exactly who your ideal client or customer is. The more descriptive you c... Read More »
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Get More Sales With These 5 Proven Headlines
Published on Wednesday, September 9, 2009 by Essays It's important to realize that headlines work best when they appeal to your reader's interests (not yours). And not only can they *grab attention*, they can also make your message easy to read, convey your main selling points, and lead your customer to a sale. Over the years copywriting pros have used several headline formulas that always work well. Here are my fab f... Read More »
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How Starting Your Own ‘Country ClubR...
Published on Monday, June 29, 2009 by Essays My mom was visiting recently and during our mother-daughter shopping time I noticed something interesting. Almost all of the stores I made a purchase at asked me if I'd like to get on their mailing list. That's very smart. However, the WAY in which they did this made a big difference in my answer. I said NO to almost all of them because they simply did not make it en... Read More »
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7 Marketing Lessons We Can Learn From TV Info...
Published on Tuesday, February 3, 2009 by Essays I hate to share this, but I love watching infomercials. And I've ordered more than once from them! Everything from cosmetics to a cell phone accessory. When pressed, my friends admit the same. If you sniff around most people's homes, you'll find SOMETHING ordered from an infomercial, whether it's the Ronco Rotisserie or Victoria Principal's skincare. You may think o... Read More »
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Does Your Parking Lot Look Busy? Your Prospec...
Published on Sunday, February 1, 2009 by Essays Twice a week I go to a great little massage place in the neighborhood, and right next door is a tiny Indian restaurant. The food always smells delicious when I walk by, and the owner excitedly waves at passersby. But there's a reason why I've never gone in and given it a chance... The restaurant is always empty! When I walk by, I always think, "Hmm, maybe I'll try t... Read More »