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	<title>Essays Assistance &#187; ezine</title>
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		<title>How to Reach Thousands of Your Ideal Clients and Customers and Skyrocket Your E-mail List</title>
		<link>http://essaysassistance.com/how-to-reach-thousands-of-your-ideal-clients-and-customers-and-skyrocket-your-e-mail-list.html</link>
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		<pubDate>Tue, 01 Feb 2011 17:50:14 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[article writing]]></category>
		<category><![CDATA[e-zine]]></category>
		<category><![CDATA[e-zine advertising]]></category>
		<category><![CDATA[ezine]]></category>
		<category><![CDATA[ezine advertising]]></category>
		<category><![CDATA[ezine marketing]]></category>
		<category><![CDATA[ezine newsletters]]></category>
		<category><![CDATA[ezine writing]]></category>
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		<description><![CDATA[One of the questions I’m asked the most near my clients is, “How can I most on the double build my e-mail list 5 paragraph essay?”
My rejoinder is, finger someone who’s already reaching your aim retail in droves, and make use of THEM to construct your record! How? With these three easy steps:
STEP 1: Conclude [...]]]></description>
			<content:encoded><![CDATA[<p>One of the questions I’m asked the most near my clients is, “How can I most on the double build my e-mail list <a href="http://freeessaycollection.com/">5 paragraph essay</a>?”</p>
<p>My rejoinder is, finger someone who’s already reaching your aim retail in droves, and make use of THEM to construct your record! How? With these three easy steps:</p>
<p>STEP 1: Conclude accurately who your paradigm customer or customer is.</p>
<p>The more descriptive you can be here, the better. In compensation sample, don’t just have in mind “men”. Think “men ages 18-40 who like sports and working for all to see”. Don’t just dream “uncomfortable firm owners”. Think “women owners of maven use businesses that do less than $1 million a year”.</p>
<p>Can you resume on clients or customers who subside outside of this description? Of by all means! But you demand to separate who you’re going after.</p>
<p>Specimen: Far three years ago, I spent a wild summer week on Nantucket Ait in Massachusetts. My beau was wonderful in letting me adjudicate most of the activities we’d do each day. But there was ditty hang-up he definitely wanted to do at least once &#8211; go bluefishing!</p>
<p>Now I’m not sure if you could possess guessed this, but I’m not in actuality into fishing. ; )</p>
<p>But hey, I’ll attempt anything once, so incorrect we went to the docks. Now, I figured we could go on any boat with any captain and do this. But no … we went with “Captain Dan the Bluefish Houseboy” (who smelled like his specialty). Dan took us on his unique boat to this special place off the cay where the bluefish were, and we unvaried reach-me-down individual bait that the bluefish liked. And we had well-known prosperity &#8211; they just kept cold!</p>
<p>I realized that if you be sure exactly what you’re effective after, you’re much more likely to get it. The same goes for reaching your goal market.</p>
<p>FOOTSTEP 2: Hit upon other people, companies, or websites that are ALREADY reaching your butt vend en masse.</p>
<p>Abide down with a cup of coffee this weekend and do some online investigation apropos your end market. What sites are they already visiting? What newsletters or magazines do they already read? An eye to archetype, if your aim make available is stay-at-home moms, learn the most renowned sites they visit. Find the most in ezines they read.</p>
<p>End up up with a liber veritatis of your top five websites and top five ezines that are already reaching your visionary shopper or customer.</p>
<p>STEP 3: Communicate with these websites and ezines and look at if they will:</p>
<p>OVER AGAIN your work, products, services, or ezine in the interest their readers. If so, send them a look at copy and obey up a week or two later. Demand that when they function the comment they mention your e-zine and straightforward people to your website to mark up.</p>
<p>take guest ARTICLES. If so, then submit equal of your first-rate, with a pocket bio that links people shy away from to your website to consequential up in return your ezine.</p>
<p>SWAP ads or recommendations for each other’s websites, products, or services. If you prepare an ezine that reaches the that having been said object merchandise they lack to reach, this is a prodigious win-win.</p>
<p>do a CO-REGISTRATION deal. If you already bear a careful amount of e-zine subscribers and website conveyance, they may be unincumbered to adding your e-zine to their ezine signup appearance if you do the same on your part. (In principle folks should just check a strike to subscribe to the additional e-zine automatically.)</p>
<p>chance a recommendation or ad in interchange as a replacement for a COMMISSION on resulting sales. For illustration, you give them the ad to run, tagged with a relationship that lets you know if any sales come from it. (This is easy exchange for you to do if you enjoy an online affiliate program.*)</p>
<p>tolerate PAID advertising. Important ads, issue ads, and other paid placements of course cost you loot, but if it’s your sole choice and you in point of fact want to reach these folks, tour respecting it. But be unshakable to track your results so you can enquire if it’s working. (You’ll difficulty a bond tracking program to do this.*)</p>
<p>And these are legitimate a FEW ideas to reach you started!</p>
<p>Reminisce over, your #1 end is to sadden people move in reverse to your position to sign up on the side of your e-zine or other email laundry list, because THAT is how you pledge the incidental to market to them over!</p>

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		<title>How To Write Articles Quickly</title>
		<link>http://essaysassistance.com/how-to-write-articles-quickly-2.html</link>
		<comments>http://essaysassistance.com/how-to-write-articles-quickly-2.html#comments</comments>
		<pubDate>Thu, 03 Jun 2010 20:24:35 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Writing and Speaking]]></category>
		<category><![CDATA[article marketing]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[ezine]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[newsletter]]></category>
		<category><![CDATA[writing]]></category>

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		<description><![CDATA[Yuck, it&#8217;s that then again, newsletter time. Are you stuck in countenance of a nothing sheet or computer screen? Do you strife each rhythm you suffer with to write? People seem to locate all other tasks preferable to writing an article. We have a consociate who finds himself washing absent from socks in place of [...]]]></description>
			<content:encoded><![CDATA[<p>Yuck, it&#8217;s that then again, newsletter time. Are you stuck in countenance of a nothing sheet or computer screen? Do you strife each rhythm you suffer with to write? People seem to locate all other tasks preferable to writing an article. We have a consociate who finds himself washing absent from socks in place of of writing. There&#8217;s a interval for it: &#8220;shaving the yak.&#8221;</p>
<p>From the word go coined via Seth Godin, marketer and litt‚rateur extraordinaire, &#8220;shaving the yak&#8221; means that when faced with column, some people locate themselves doing any other chore they can mark of, long run finding themselves down at the pandemonium, shaving yaks.</p>
<p>Penmanship can be painful to varied people. It doesn&#8217;t have to be. Here&#8217;s a elementary scenario of how to author a register an <a href="http://freeessays.essay-911.com/">free essays</a> despatch and without the nociceptive struggle.</p>
<p>1. Pick a topic that appeals to your readers. This may not be what you about they demand, so you desideratum a in progress to ask, or catch revealed what they fall short of to know. Either summon inquire them promptly, or avail oneself of keyword search tools to track down out the most stylish requests on the entanglement in your field.</p>
<p>2. Send a letter to pray to underlying benignant emotions. While you may identify a drawing close by software engineering, or whatever your acreage, you be enduring to knock readers where it hurts, where they note, less than call to their brains. So neck if your article is about finding a computer networking finding out, establish your article on the pain that readers face with this problem.</p>
<p>3. And get to the locale straight away in the key paragraph, using the tenor words you be sure people are looking for on Google. State the problem on an sentimental knock down, then make a bold averral to tell you be undergoing a solution.</p>
<p>4. Romance the hard and the pain. Yield b reveal some real-world examples of how it manifests in your readers&#8217; lives, affecting their work, against, family, material and mental well-being. Use moving words that resonate with readers, appealing to prevailing forgiving dilemmas.</p>
<p>5. Next, suggest three ways to solve the problem. The percipience finds it easy to believe in threes. Limiting your solutions to three points makes it easier for readers to digest your ideas. It also makes it a whole lottery easier and faster to do your article.</p>
<p>6. Summarize the puzzle with the three solutions. Be assured to replicate your necessary words acclimated to in your outset paragraph.</p>
<p>7. Done, flag back and write your title. This is the most urgent not attuned to of all, because your title provides two signal keys:</p>
<p>a. It ensures readers purposefulness unlatched and present it when they grasp the title.<br />
b. It ensures that readers intent put one&#8217;s finger on your article on the spider&#8217;s web when they search suitable solutions on Google or their favorite search engine.</p>
<p>8. Jot an remarkable resource box, with your term, website and blog URLs, your credentials (what makes you an whiz), and how and why people should contact you or use your services. Proposal them a free report or white letter-paper on your website to prevail on them to visit and make an exit their email sermon with you, and make satisfied you offer something compelling.</p>
<p>Immediately, if I had followed my own advice, I would take conceded you on the other hand 3 steps. You be wise to persevere, I endeavour with terseness myself, having been cursed with an over-active brain and too much education.</p>
<p>Here&#8217;s what you can do right then to untangle your writing woes: Put in writing down your field (a distressing mess), indicate your readers how stale it is, and then let out them 3 solutions they can take to put the problem. Direct up a fresh document in Name and start now!</p>
<p>That&#8217;s how you can communicate with articles hurriedly and simply, without having to splash your socks or shit approach down to the bedlam to help snip off the yaks.</p>

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		<title>11 Quick (and Good) Content Ideas for Your Ezine or Website</title>
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		<pubDate>Sat, 26 Dec 2009 04:29:33 +0000</pubDate>
		<dc:creator>Essays</dc:creator>
				<category><![CDATA[Free Essays]]></category>
		<category><![CDATA[e-zine]]></category>
		<category><![CDATA[e-zine advertising]]></category>
		<category><![CDATA[ezine]]></category>
		<category><![CDATA[ezine advertising]]></category>
		<category><![CDATA[ezine marketing]]></category>
		<category><![CDATA[ezine newsletters]]></category>
		<category><![CDATA[ezine writing]]></category>
		<category><![CDATA[ezines]]></category>
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		<description><![CDATA[Publishing articles, especially via an e-zine, is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products.
While I&#8217;m sure that sometimes you have dozens of content ideas, I bet other times you find yourself staring at a [...]]]></description>
			<content:encoded><![CDATA[<p>Publishing articles, especially via an e-zine, is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products.</p>
<p>While I&#8217;m sure that sometimes you have dozens of content ideas, I bet other times you find yourself staring at a blank computer screen, grumbling that it&#8217;s publishing time again. Well, have no fear! Here are 11 quick (and good) content ideas for when you&#8217;re in a pinch.</p>
<p><strong>1. Give real-life success stories.</strong><br />
<br />Describe a problem you&#8217;ve solved for a client/customer, and use that as a springboard to offer more general advice. Show your readers how you&#8217;ve helped customers address challenges &#8212; &#8220;case studies&#8221; if you will. This positions you as the expert in your readers&#8217; minds more than your coming out and saying so.</p>
<p>2. Think of three areas in which you&#8217;d like your clients to think of you as a resource.<br />
<br />Now develop content in those areas. For example, in my past life as a professional copywriter, I really enjoyed writing for Web sites. To help encourage my clients and prospects to hire me for these projects, I published several articles on how to write Web copy that sells.</p>
<p><strong>3. Read industry publications for ideas.</strong><br />
<br />Are there any hot issues in your field right now? The more controversial, the better. Don&#8217;t be afraid to offer your own opinion &#8212; your readers want to know it. After all, YOU are the expert in their eyes.</p>
<p>4. Jot down 8 questions your clients have asked you in the past.<br />
<br />You know, the ones they ask you over and over. Answer each in a short article. If you publish weekly, that&#8217;s two months&#8217; worth of content, right off the bat! And if you can&#8217;t think of any questions, send all your current clients/customers a quick e-mail, asking them what topics they&#8217;re most interested in learning more about.</p>
<p>5. Learn anything neat lately from an industry conference, workshop, seminar, or insightful article?<br />
<br />No one says you have to reinvent the wheel of information! Pass on any gems of advice you&#8217;ve learned elsewhere &#8212; just give them full attribution. Or give your opinion of the event or article itself. Your readers will appreciate your frankness.</p>
<p>6. Offer a list of your top 5 or 10 tips on a certain subject.<br />
<br />It&#8217;s much easier to bang out a list of tips than to put together a real article. Of course, the tips can evolve into an article if you wish! Be sure to list your best tip first, or at least close to the top. (If you &#8220;fire your biggest gun&#8221; last, you risk losing your audience before they get to the good stuff.)</p>
<p>7. Interview associates whose expertise would interest your readers<br />
<br />(while not competing with yours). E-mail interviews are incredibly easy to do. Just send your interviewee 3 to 5 questions via e-mail, edit their answers, and have them approve the final version. Be sure to give them a short plug in your e-zine as a thank you. (A one- or two-sentence description of their business and their Web address should be fine.)</p>
<p>8. Recommend books and resources that you use, and offer full reviews on them.In one issue of my old<br />
<br />ezine newsletters, &#8220;AKB MarCom Tips,&#8221; I featured reviews of my favorite four copywriting resource books. I&#8217;m glad I also gave my Amazon.com associate links, because I ended up making some nice commission, to boot!</p>
<p>9. Invite clients or readers to write you with their own questions, and answer one in each issue.<br />
<br />Right after their question, publish the person&#8217;s name, business, and Web address, with their permission. They&#8217;ll enjoy the attention and free publicity!</p>
<p><strong>10. Invite readers to send in profiles.</strong><br />
<br />Ask them to tell you about themselves &#8212; their names, businesses, locations, and how they use the information gained in your e-zine. Feature one profile in each issue or one every few issues.</p>
<p><strong>11. When all else fails, borrow an article!</strong><br />
<br />There are dozens of Web sites offering hundreds of articles that you can use in your e-zine. The articles are free and available for you to use immediately. The only catch is you&#8217;re required to leave the entire article intact, including the author&#8217;s promotional information. One of my favorite places to search for articles is .ezinearticles.com.</p>
<p>One last note: Keep in mind that if your e-zine&#8217;s main objective is to get you more clients and customers, you should NOT feature other writers&#8217; articles more than once in a blue moon. Remember our main goal is to continually showcase YOU.</p>

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		<title>6 Steps to Catch More Opt-ins Than Ever Before</title>
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		<pubDate>Wed, 23 Dec 2009 16:56:34 +0000</pubDate>
		<dc:creator>Essays</dc:creator>
				<category><![CDATA[Free Essays]]></category>
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		<description><![CDATA[Remember that when you have new visitors at your website, your #1 goal is to get them on your ezine list! That way you have permission to contact them again and again, educating them about your helpful services and products that they came to learn more about.
But you can&#8217;t just put up a link that [...]]]></description>
			<content:encoded><![CDATA[<p>Remember that when you have new visitors at your website, your #1 goal is to get them on your ezine list! That way you have permission to contact them again and again, educating them about your helpful services and products that they came to learn more about.</p>
<p>But you can&rsquo;t just put up a link that says &ldquo;free newsletter&rdquo;. No one cares! You need to carefully craft an opt-in box that works like a big net, catching the exact type of &ldquo;fish&rdquo; you want as your ideal clients and customers.</p>
<p>Also remember, don&rsquo;t hide your box at the bottom of your web pages. Right now, most testing shows that the best place for your opt-in box is the upper right corner&#8230; loud and proud!</p>
<p>Here are six simple things you should have in your opt-in box that will help you get more signups than ever before.</p>
<p><strong>1) An Attention-Getting HEADLINE</strong></p>
<p>Remember that online readers SKIM copy &#8211; they don&rsquo;t read it word for word. So the headline in your opt-in box may be the ONLY thing they read, which determines whether they sign up or not. So don&rsquo;t waste this space saying something like &ldquo;Free Newsletter&rdquo; or even worse&#8230; &ldquo;Sign up for our mailing list.&rdquo; Ugh! Instead, tell me the MOST exciting thing your ezine will give me!</p>
<p><strong>Examples:</strong><br />
<br /><strong>&ldquo;Are You Ready to Blast Off Your SALES This Year?&rdquo;</strong><br />
<br /><strong>&ldquo;FINALLY: Learn How to Keep That Weight Off For Good&rdquo;</strong><br />
<br /><strong>&ldquo;Insider Secrets to Writing Novels for Big Bucks&rdquo;</strong></p>
<p><strong>2) A Raving Description of Your Ezine</strong></p>
<p>Work hard at putting together a description of your ezine that gets prospects excited to sign up! Remember they&rsquo;re tuned into station WIIFM (&rdquo;What&rsquo;s In It For ME?&rdquo;). Tell them what your information is going to DO for them as well as everything they GET. Examples: How-to articles, quick and easy tips, free resources, insider secrets. Aim for your description to be between 15 and 30 words.</p>
<p><strong>3) A Field to Enter Their FIRST NAME.</strong></p>
<p>Getting people&rsquo;s names along with their e-mails allows you to personalize your ezine for them. For example, if I was on your list, your e-mail would come to me saying, &ldquo;Dear Ali&#8230;&rdquo; The subject line could even say, &ldquo;Ali, here&rsquo;s your free tip&rdquo;. Why do you want to do this? Studies prove that having the recipient&rsquo;s name in the subject line of your e-mails can increase your open rates by 60%!</p>
<p>The problem is, many people value their privacy and are hesitant to give you their full name. For this reason, just ask for their FIRST name. It&rsquo;s been proven that you&rsquo;ll get MORE names from people if you only ask for the first name. (And their first name is generally all you&rsquo;ll need anyway.)</p>
<p><strong>4) A Field to Enter Their Primary EMAIL ADDRESS.</strong></p>
<p>Many people have a backup or personal e-mail address that they use just for receiving online newsletters and promotions. The problem is they are often from free e-mail services like Yahoo or Hotmail. These services filter e-mail like crazy, and their mailboxes fill up quickly, so there&rsquo;s a good chance your e-mails won&rsquo;t even reach these recipients.</p>
<p>The solution is, simply ask for their primary e-mail. It&rsquo;s amazing, but simply ASKING them to enter their primary e-mail will get you more quality e-mails on your list! (You&rsquo;ll also get less bounce-backs from undeliverable e-mails. If you get too many of those, it raises a red flag to some spam filter programs.)</p>
<p><strong>5) A BUTTON That Says &ldquo;Subscribe&rdquo; or &ldquo;Sign Me Up Now&rdquo;</strong></p>
<p>Make it very clear what they should click on to activate their subscription once they type in their name and email. Don&rsquo;t use something confusing like a link that says &ldquo;submit form&rdquo;.</p>
<p><strong>6) Your PRIVACY POLICY, right then and there.</strong></p>
<p>Everyone&rsquo;s scared to receive more spam these days, so put your prospects at ease. Don&rsquo;t make them wonder what you&rsquo;re going to do with their e-mail addresses. State right next to or below your opt-in form what your policy is. Mine is, &ldquo;We will never sell, rent, trade, or share your e-mail with any other organization.&rdquo; (Feel free to use that yourself.) DON&rsquo;T make people click on a link to read your privacy policy &#8211; it looks like you have something to hide. In fact, in some U.S. states, it&rsquo;s now required that you state your privacy policy right at the point of opt-in, so it&rsquo;s a good idea no matter where you do business.</p>
<p><strong>Want to See a Sample of This in Action?</strong></p>
<p>If you&rsquo;d like to see many of these components in action, see my pop-under box at .ezinequeen.com/popup.htm.</p>
<p>And if you&rsquo;d like MORE step-by-step instructions on how to get more signups at your website (and beyond) and build your list bigger than ever before, see my SPECIAL REPORT: &ldquo;101 Simple, FREE and Low-Cost Ways to Quickly Build a Massive EMAIL LIST&rdquo;, which you can learn more about here.</p>

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		<title>How To Write Articles Quickly</title>
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		<pubDate>Sun, 06 Dec 2009 19:50:23 +0000</pubDate>
		<dc:creator>Essays</dc:creator>
				<category><![CDATA[Free Essays]]></category>
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		<description><![CDATA[Yuck, it&#8217;s that time again, newsletter time. Are you stuck in front of a blank page or computer screen? Do you struggle each time you have to write? People seem to find all other tasks preferable to writing an article. We have a friend who finds himself washing out socks instead of writing. There&#8217;s a [...]]]></description>
			<content:encoded><![CDATA[<p>Yuck, it&#8217;s that time again, newsletter time. Are you stuck in front of a blank page or computer screen? Do you struggle each time you have to write? People seem to find all other tasks preferable to writing an article. We have a friend who finds himself washing out socks instead of writing. There&#8217;s a term for it: &#8220;shaving the yak.&#8221;</p>
<p>Originally coined by Seth Godin, marketer and author extraordinaire, &#8220;shaving the yak&#8221; means that when faced with writing, some people find themselves doing any other chore they can think of, eventually finding themselves down at the zoo, shaving yaks.</p>
<p>Writing can be painful to many people. It doesn&#8217;t have to be. Here&#8217;s a basic outline of how to write an article quickly and without the painful struggle.</p>
<p>1. Pick a topic that appeals to your readers. This may not be what you think they want, so you need a way to ask, or find out what they want to know. Either ask them directly, or use keyword search tools to find out the most popular requests on the web in your field.</p>
<p>2. Write to appeal to basic human emotions. While you may know a lot about software engineering, or whatever your field, you have to hit readers where it hurts, where they feel, rather than appeal to their brains. So even if your article is about finding a computer networking solution, base your article on the pain that readers encounter with this problem.</p>
<p>3. Get to the point quickly in the first paragraph, using the key words you know people are looking for on Google. State the problem on an emotional level, then make a bold statement to indicate you have a solution.</p>
<p>4. Exaggerate the problem and the pain. Give some real-world examples of how it manifests in your readers&#8217; lives, affecting their work, play, family, physical and mental well-being. Use emotional words that resonate with readers, appealing to universal human dilemmas.</p>
<p>5. Next, suggest three ways to solve the problem. The brain finds it easy to think in threes. Limiting your solutions to three points makes it easier for readers to digest your ideas. It also makes it a whole lot easier and faster to complete your article.</p>
<p>6. Summarize the problem with the three solutions. Be sure to repeat your key words used in your first paragraph.</p>
<p>7. Finally, go back and write your title. This is the most important step of all, because your title provides two important keys:</p>
<p>a. It ensures readers will open and read it when they see the title.<br />
<br />b. It ensures that readers will find your article on the web when they search for solutions on Google or their favorite search engine.</p>
<p>8. Write an effective resource box, with your name, website and blog URLs, your credentials (what makes you an expert), and how and why people should contact you or use your services. Offer them a free report or white paper on your website to entice them to visit and leave their email address with you, and make sure you offer something compelling.</p>
<p>Now, if I had followed my own advice, I would have given you only 3 steps. You see, I struggle with brevity myself, having been cursed with an over-active brain and too much education.</p>
<p>Here&#8217;s what you can do right now to solve your writing woes: Write down your topic (a painful problem), tell your readers how bad it is, and then give them 3 solutions they can take to rectify the problem. Open up a new document in Word and start now!</p>
<p>That&#8217;s how you can write articles quickly and easily, without having to wash your socks or go down to the zoo to help shave the yaks.</p>

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		<title>Your Fortune is in the Follow Up!</title>
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		<pubDate>Sat, 05 Dec 2009 21:39:14 +0000</pubDate>
		<dc:creator>Essays</dc:creator>
				<category><![CDATA[Free Essays]]></category>
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		<description><![CDATA[Would you blow your entire annual marketing budget on just one ad to run once during the Superbowl?
Of course you wouldn&#8217;t. You know that people seeing your message just once wouldn&#8217;t be enough.
Then why do we tend to spend our time and dollars on single-shot marketing, rather than repeated messages?
The answer is&#8230; most folks just [...]]]></description>
			<content:encoded><![CDATA[<p>Would you blow your entire annual marketing budget on just one ad to run once during the Superbowl?</p>
<p>Of course you wouldn&#8217;t. You know that people seeing your message just once wouldn&#8217;t be enough.</p>
<p>Then why do we tend to spend our time and dollars on single-shot marketing, rather than repeated messages?</p>
<p>The answer is&#8230; most folks just don&#8217;t know any better. Or, perhaps it seems boring to repeat your message over and over and over and over.</p>
<p><strong>But the truth is, your fortune is in the follow up!</strong></p>
<p>This past weekend I went to hear direct marketing master Bill Glazer (my marketing mentor who runs Glazer-Kennedy Inner Circle (along with Dan Kennedy) speak at a conference here in Los Angeles. During his talk, he shared with the audience how he spent the last few decades of his life running Baltimore&#8217;s #1 retail men&#8217;s clothing store, Gage Menswear, along with his late father.</p>
<p>Bill talked about one of his first direct mail campaigns, and how during the planning stages he announced to his dad that they were going to mail a special promotional offer to the same list not once, not twice, but three times. His father was appalled and yelled at Bill that he was crazy and was wasting their money!</p>
<p>Bill persisted and mailed all three pieces of the campaign. Well, their results revealed that mailing the exact same offer three times not only increased their response, it DOUBLED their response! Pop was floored, and he sure was delighted with the flurry of sales that came in. From that point on he also trusted Bill with their marketing dollars.</p>
<p>Why does repeating your message work? online newsletters writing</p>
<p>It&#8217;s simple&#8230; people are inundated with messages every day. Last statistic I heard was each of us sees over 3,700 distinct messages a day! That means you need to repeat yourself over and over if you&#8217;re going to break through the clutter, actually get their attention, get them to read or listen AND get them to respond.</p>
<p>Your assignment is to now look at all areas of your marketing and advertising in your business, and see where you need to add some follow up.</p>
<p><strong>Some quick places to look at:</strong></p>
<p>Your Ezines &#8211; Are you publishing your ezine enough? Once a month just doesn&#8217;t cut it anymore. You should be reaching out and &#8220;touching&#8221; your prospects and customers at least once a week, if not more. (If you&#8217;re running out of ideas or you&#8217;re not sure how to do this without bugging folks, my ezine system takes care of that for you!)</p>
<p>Teleseminars and Live Events &#8211; When promoting events, you&#8217;re going to need many more than one or two announcements or mailings. As a general rule, when I&#8217;m really trying to fill up a teleseminar (phone seminar) I sent out at least three emails dedicated to the promotion. For live events, you need dozens of messages, and well ahead of time. Most of the trainers I know start marketing no less than six months ahead of any live event they&#8217;re hosting!</p>
<p>One-on-One Marketing &#8211; If you cold call or mail out letters to prospects, how many times are you following up? Don&#8217;t be afraid to call or mail again. I myself have finally responded to an offer after I&#8217;ve been contacted several times, and was glad the vendor took the initiative to follow up.</p>
<p>Advertising &#8211; Instead of blowing your budget on a few large ads per year, try running a smaller ad much more often! Also most publications, both online and offline, will usually give you big discounts for purchasing more than one ad at a time. (I do this with ads in my own ezine, Straight Shooter Marketing.)</p>
<p>Remember, many marketing experts who test all these strategies say that repetition is the key. So don&#8217;t even feel you have to be creative with your marketing &#8211; just saying or mailing the same thing over and over is better than not saying it or mailing it again.</p>

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		<title>13 Steps to a &#8220;Slippery Slope&#8221; Online Sales Letter</title>
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		<pubDate>Tue, 01 Dec 2009 00:43:14 +0000</pubDate>
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		<description><![CDATA[But here&#8217;s the problem: I see many of them trying to sell their e-book, tutorial, etc. on a regular Web page. They list a paragraph about the info-product and give the price, and they expect a slew of sales.
Wrong.
You need a special sales page that has a &#8220;slippery slope&#8221; sales letter.
Remember that game Chutes &#038; [...]]]></description>
			<content:encoded><![CDATA[<p>But here&#8217;s the problem: I see many of them trying to sell their e-book, tutorial, etc. on a regular Web page. They list a paragraph about the info-product and give the price, and they expect a slew of sales.</p>
<p><strong>Wrong.</strong></p>
<p>You need a special sales page that has a &#8220;slippery slope&#8221; sales letter.</p>
<p>Remember that game Chutes &#038; Ladders? If you landed on a space that had a chute on it, you just went down, Baby. No turning back. That&#8217;s how your sales letter should be &#8211; a &#8220;slippery slope&#8221; that pulls in the reader because it&#8217;s so compelling and interesting.</p>
<p>Here&#8217;s a basic outline of the 13 elements you want to include. To see an example of them all in action, visit MY own sales page at .BoostBizEzine.com.</p>
<p><strong>1. Limit your navigation.</strong></p>
<p>The visitor should not be distracted by links that take her to your bio, other products, etc. The idea is to keep her on this page, reading your copy and leading her to <a href='http://www.essay-911.com/order1.php'>order</a>. So on this page, only have navigation that relates to the product (e.g. FAQs, Order now).</p>
<p><strong>2. Give a powerful headline.</strong></p>
<p>Your headline can make or break your sales. If it&#8217;s not compelling, your visitor will click away. Here&#8217;s an easy headline formula: &#8220;How to _________ So You Can ____________.&#8221; Make sure the 2nd part gives a big benefit, for example, &#8220;double your business&#8221; or &#8220;gain peace of mind.&#8221;</p>
<p>3. Discuss the problem the prospect has, or incorporate your own story.</p>
<p>Marketers call this &#8220;pushing the &#8216;ouch&#8217; button.&#8221; First discuss the problem or pain that the reader has, and then lead in to how your product will solve it. Or share your own failure-to-success story that the reader can empathize with.</p>
<p><strong>4. Tell us who you are.</strong></p>
<p>If I&#8217;m going to buy your stuff, I&#8217;d like to know why you&#8217;re qualified to write about this topic. Give me the feeling that you&#8217;ve learned a lot about this topic and want to share it with me.</p>
<p>Even add a picture of yourself and an audio greeting, like I did. These help the reader instantly feel like she knows you better, increasing the &#8220;trust factor.&#8221; And people buy from those they feel they know, like, and trust!</p>
<p><strong>5. Use bullets like mini headlines.</strong></p>
<p>Lay out everything I&#8217;ll get from your product. Don&#8217;t just list your table of contents verbatim! Turn each point into an exciting secret. For example, suppose your e-book features 5 tips on how to save money on groceries. That bullet could read, &#8220;Revealed: 5 ways you can save hundreds of dollars on your monthly grocery bill.&#8221;</p>
<p><strong>6. List plenty of testimonials.</strong></p>
<p>Show your prospects they won&#8217;t be the first to buy. It&#8217;s more effective to weave-in testimonials throughout your sales letter than to have a separate section for them. Give each person&#8217;s full name and Web address, and for extra power, post their photo and an audio testimonial as well.</p>
<p><strong>7. Tell us why your product is such a great value.</strong></p>
<p>How does the price of your product compare if I hired you one-on-one? For example, your manual is a great value at $49 if an hour consultation with you would run me $250.</p>
<p><strong>8. Throw in a few great bonuses.</strong></p>
<p>Offer special bonuses (preferably created by you) that are so good you could sell them alone if you wanted to. It could be a list of resources, a collection of articles, extra tips on a certain subject, or a free consu1tation.</p>
<p><strong>9. Give an unconditional guarantee.</strong></p>
<p>This puts your prospect at ease, giving her no reason to NOT buy. A few turkeys will take advantage of your generosity, but the amount of sales you GAIN from this strategy dramatically outweighs the risk.</p>
<p>10. Request immediate action by having a limited time offer just click online newsletter service.</p>
<p>Some sales pages use trick scripts to make it seem like the offer always ends on that day at midnight, but I find these insulting. If you really will be raising your price soon (and you always should be), list the exact date and stick to it. Otherwise just say it&#8217;s an introductory, limited-time offer.</p>
<p><strong>11. Make it ABSURDLY CLEAR what to do next.</strong></p>
<p>Nothing bothers me more than when I&#8217;m at a Web site, I have my credit card ready, and I can&#8217;t find the $%#&#038; <a href='http://www.essay-911.com/order1.php'>order</a> link! Make your order process idiot-proof. Example: &#8220;Cl1ck below to 0rder n0w on our secure server.&#8221; Also sprinkle in order links throughout your page &#8212; some people will be ready to buy before they get to the bottom.</p>
<p><strong>12. Make one last plea.</strong></p>
<p>In your P.S., right after your signature, emphasize that I should act now. For example, &#8220;Don&#8217;t miss out on this great 0pportunity. Remember, you can buy n0w and change your mind at anytime.&#8221;</p>
<p><strong>13. Don&#8217;t forget your contact information!</strong></p>
<p>Readers WILL have questions, so provide an e-mail address on your site that you or someone else will check at least daily. Also, don&#8217;t you feel better buying from a Web site that lists a real address and phone number?</p>
<p>Want More Detailed Step-by-Step Help, With Examples You Can Model?</p>
<p>See my quick-start audio program, &#8220;The Secret, Simple Formula to Writing Web Copy That SELLS&#8221;.</p>

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		<title>6 Red Hot Tips To Get Your Articles Read</title>
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		<pubDate>Wed, 18 Nov 2009 01:21:56 +0000</pubDate>
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		<description><![CDATA[There are many people who dread having to write papers or articles. Many just feel like it seems to be too much work and it all just goes to waste when no one reads the. To some people, reading articles seems like work to, especially if the article is boring and very bland. Well, articles [...]]]></description>
			<content:encoded><![CDATA[<p>There are many people who dread having to write papers or articles. Many just feel like it seems to be too much work and it all just goes to waste when no one reads the. To some people, reading articles seems like work to, especially if the article is boring and very bland. Well, articles are supposed to be read, that&rsquo;s their purpose to impart your message and information. If it is not read then it is a waste of time and effort.</p>
<p>But all the same, articles have to be written to be read. It&rsquo;s just a matter of making them good. Making a good article doesn&rsquo;t have to be strenuous and straining. There are just some points needed to be reminded of, and some guides to follow. Once you get the hang of it, <a href='http://www.essay-911.com/'>writing articles</a> could be fun, as well as profitable for you and your site.</p>
<p>Of course, <a href='http://www.essay-911.com/'>writing articles</a> must be about something you know about, that&rsquo;s why if you own a site, you probably is knowledgeable about that certain topic and theme. When you write about it, you won&rsquo;t have a hard time because you already know what it is and what it&rsquo;s about. It&rsquo;s just a matter of making your articles creative and interesting.</p>
<p>To make sure that your articles get read and enjoyed, here are six red hot tips to get your articles read. These tips will make your articles readable and interesting.</p>
<p>1) Use short paragraphs. When the paragraph are very long, the words get jumbled in the mind of the reader just looking at it It can get quite confusing and too much of a hard work to read. The reader will just quickly disregard the paragraph and move on to much easier reading articles that are good to look at as well as read. Paragraphs can be a single sentence, sometimes even a single word!</p>
<p>2) Make use of numbers or bullets. As each point is stressed out, numbers and bullets can quickly make the point easy to              remember and digest. As each point, tip, guide or method is started with a bullet or point, readers will know that this is where the tips start and getting stressed. Format you bullets and numbers with indentations so that your4 article won&rsquo;t look like a single block of square paragraphs. Add a little bit of flair and pizzazz to your articles shape.</p>
<p>3) Use Sub-headings to sub-divide your paragraphs in the page. Doing this will break each point into sections but still would be incorporated into one whole article. It would also be easy for the reader to move on from one point to another; the transition would be smooth and easy. You will never lose your readers attention as well as the point and direction to where the article is pointing.</p>
<p>4) Provide a good attention-grabbing title or header. If your title can entice a person&rsquo;s curiosity you&rsquo;re already halfway in getting a person to read your article. Use statements and questions that utilize keywords that people are looking for. Provide titles or headers that describe your articles content but should also be short and concise.</p>
<p>Use titles like, &ldquo;Tips on making her want you more&rdquo;, or &ldquo;How to make her swoon and blush&rdquo; .You could also use titles that can command people, for example, &ldquo;Make her yours in six easy Ways&rdquo;. These <a href='http://www.essay-911.com/essaytypes.htm'>types</a> of titles reach out to a persons&rsquo; emotions and makes them interested.</p>
<p>5) Keep them interested from the start to the finish. From your opening paragraph, use real life situations that can be adopted by the reader. Use good descriptions and metaphors to drive in your point, just don&rsquo;t over do it. Driving your examples with graphic metaphors and similes would make it easy for them to imagine what you are talking about. Making the experience pleasurable and enjoyable for them.</p>
<p>6) Utilize figures when necessary and not just ordinary and insipid statements. Using specific facts and figures can heighten your article because it makes it authoritative. But do not make it too formal, it should be light and easy in them and flow. Like a friendly teac her having a little chat with an eager student.</p>
<p><strong>ABOUT THE AUTHOR:</strong></p>
<p>The author has a FREE CONTENT ARTICLE DIRECTORY located at authorarticles.com where you can get free content for your web site, newsletter or ezine. Additionally, If you have your own original articles you can submit them at this site. You are allowed to place an authors resource box at the end of your article containing a link pointing back to your web site. This is a proven way to add more in-bound links to your web site and improve your site&#8217;s popularity.</p>

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		<title>So What&#8217;s Your Villain, Or Villainess Like?</title>
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		<pubDate>Tue, 27 Oct 2009 13:14:29 +0000</pubDate>
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		<description><![CDATA[My, my; what a Question, It truly depends on who the villain (ness) is. Are they related to the character? Have they always been around manipulating from the sidelines? Or are they someone who has recently appeared? It also depends on the type of personality they have. Are they outgoing, possibly highly influential or are [...]]]></description>
			<content:encoded><![CDATA[<p>My, my; what a Question, It truly depends on who the villain (ness) is. Are they related to the character? Have they always been around manipulating from the sidelines? Or are they someone who has recently appeared? It also depends on the type of personality they have. Are they outgoing, possibly highly influential or are they<br />
<br />the type that hides and attacks when you back is turned.</p>
<p>Yes you have to give the villain some type of background without going to far, you also to consider are they misguided and will be redeemed in the end, or are they truly going to get what&#8217;s coming to them.</p>
<p>Each story has a different Hero/heroine so also each one has a different Villain/villainess as such it is only when the tale unfolds that you truly get to know all the characters involved.</p>
<p>I will always have to deal with evil and all around bad guys for the simple fact I write fantasy, if I ever branch out into other genres I may not even have a villain at all life itself is demanding enough, not too mention most of the hero&#8217;s are jerks we have to reform throughout the story.</p>
<p>So do I ever want to whip my bad guys, of course? They wouldn&#8217;t be bad guys if we didn&#8217;t.</p>
<p>I never really know my characters until they start to come to life on paper and then they surprise the hell out me. But I imagine for those who know what each character is like or at least a rough outline does the same thing for the villain. And some times a secondary character just becomes too nasty not to be the bad guy.</p>
<p>As far as how real we can make them, unless you go inside their minds you have to depend on the other characters to help you build them and tell their story some throughout and explain their actions in the end. While doing all of this you makes them real and believable while telling there past as well.</p>
<p>I am not sure if I answered any questions or just raised a few more. I do know one thing absolute on this subject, if you ask a hundred writers you are going to get a hundred answers, all will be different the only thing the same will be well aren&#8217;t villains characters too?</p>

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		<title>What Does A Ghost Writer Do</title>
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		<pubDate>Mon, 26 Oct 2009 00:57:48 +0000</pubDate>
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		<description><![CDATA[It&#8217;s important to keep in mind, that not all ghost writers are skilled in all kinds of writing. Many times, ghost writers earn a quite a nice salary do something they love, which is writing. Ghost writers are more common than you think. Of course, not all people who use ghost writers are going to [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s important to keep in mind, that not all ghost writers are skilled in all kinds of writing. Many times, ghost writers earn a quite a nice salary do something they love, which is writing. Ghost writers are more common than you think. Of course, not all people who use ghost writers are going to create books. Ghost writers are no new phenomenon. Ghost writers are drawn from those vast majority writers who do not have big book contracts of their own. In many countries, academic thesis ghost writers are a major industry, providing a nice income for students writing for senior executives. Anyway, ghost writers are also sometimes useful but what is surprising in this case is why so much of prominence was given to his &#8220;point of view&#8221;.</p>
<p>What Kinds of People Hire Ghost Writers? Many people hire ghost writers, from owners of businesses, college students and the average joe in the street. They may have fantastic stories to tell, but they don&#8217;t have the enormous amount of financial capital available to hire any such expensive ghost writers. I&#8217;m sure you already know by now that many big companies obviously hire ghost writers to do the job of their website. You can hire ghost writers on an hourly basis or for a flat fee, depending on the scope of the project. There are many places where you can find ghost writer, Elance is a great resource and so is Rent A Coder. Just hire some ghost writers to do the work of writing for you. One thing to keep in mind is that you don&#8217;t know who writes the material you see, many people hire ghost writers and all the time. Another alternative is to hire ghost writers to produce content specifically for you.</p>
<p>Legitimate book doctors, freelance editors, ghost writers and other professionals exist in publishing. You can also use freelance writers as ghost writers. You don&#8217;t have to write full-time to be a freelance writer, and most don&#8217;t. Ghostwriters exist in every genre to help with polishing a book, article, speech or writing a corporate publication. You can easily find writers that will write good articles for you by doing a search for freelance writers or ghost writers on the internet. The internet is a great place to outsource your online writing workload.</p>
<p>It&#8217;s often hard to tell what ghost writer is going to be good or not. Look at some of the jobs the ghostwriter has done to get a feel of what his/her writing style is like. The best ghost writers are wanted to work for super affiliates to help them sustain there businesses. Ghostwriters are very important to businesses; they help without being an employee or needed to pay for benefits. If you are looking for a ghostwriter make sure you check their credentials to be sure they will do the work for you that are needed.</p>

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