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Blog > Archive by tag 'ezines'
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Published on Tuesday, February 1, 2011 by
One of the questions I’m asked the most near my clients is, “How can I most on the double build my e-mail list 5 paragraph essay?”
My rejoinder is, finger someone who’s already reaching your aim retail in droves, and make use of THEM to construct your record! How? With these three easy steps:
STEP 1: Conclude accurately who your paradigm customer or cu... Read More »
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Published on Friday, December 25, 2009 by Essays
Publishing articles, especially via an e-zine, is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products.
While I'm sure that sometimes you have dozens of content ideas, I bet other times you find yourself staring at a blank computer screen... Read More »
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Published on Wednesday, December 23, 2009 by Essays
Remember that when you have new visitors at your website, your #1 goal is to get them on your ezine list! That way you have permission to contact them again and again, educating them about your helpful services and products that they came to learn more about.
But you can’t just put up a link that says “free newsletter”. No one cares! You need to car... Read More »
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Published on Saturday, December 5, 2009 by Essays
Would you blow your entire annual marketing budget on just one ad to run once during the Superbowl?
Of course you wouldn't. You know that people seeing your message just once wouldn't be enough.
Then why do we tend to spend our time and dollars on single-shot marketing, rather than repeated messages?
The answer is... most folks just don't know any better. Or, perha... Read More »
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Published on Monday, November 30, 2009 by Essays
But here's the problem: I see many of them trying to sell their e-book, tutorial, etc. on a regular Web page. They list a paragraph about the info-product and give the price, and they expect a slew of sales.
Wrong.
You need a special sales page that has a "slippery slope" sales letter.
Remember that game Chutes & Ladders? If you landed on a space that had a chute o... Read More »
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Published on Sunday, September 27, 2009 by Essays
One of the questions I’m asked the most by my clients is, “How can I most quickly build my e-mail list?”
My answer is, find someone who’s already reaching your target market in droves, and use THEM to build your list! How? With these three easy steps:
STEP 1: Determine exactly who your ideal client or customer is.
The more descriptive you c... Read More »
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Published on Wednesday, September 9, 2009 by Essays
It's important to realize that headlines work best when they appeal to your reader's interests (not yours). And not only can they *grab attention*, they can also make your message easy to read, convey your main selling points, and lead your customer to a sale.
Over the years copywriting pros have used several headline formulas that always work well. Here are my fab f... Read More »
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Published on Wednesday, August 5, 2009 by Essays
Do you suffer from writer's block? Is there a pending project you are putting off because you lack the inspiration to even get it started? You certainly are not alone. At various times you will go through extended periods of energetic writing as well as lengthy dry spells. Here are some tips you may want to consider to help you keep those slow times to a minimum.
Ide... Read More »
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Published on Monday, June 29, 2009 by Essays
My mom was visiting recently and during our mother-daughter shopping time I noticed something interesting. Almost all of the stores I made a purchase at asked me if I'd like to get on their mailing list. That's very smart.
However, the WAY in which they did this made a big difference in my answer. I said NO to almost all of them because they simply did not make it en... Read More »
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Published on Tuesday, May 26, 2009 by Essays
We all know that fashion is an enormous industry to talk about, and when it comes to writing fashion articles, you want to ensure that you can create vibrant and interesting content for your targeted readers!
Good fashion writers create a buzz on the latest fashion apparel and accessories, and they quickly create many trends! When you start to utilize the same skills... Read More »