Essays Assistance » Internet Marketing

What’s Your Passion?

Essays — Sun, 22 Nov 2009 17:21:27 +0000

Okay, you’ve decided you want to make money with Affiliate Marketing. So, you join some affiliate programs and start submitting free ads to newsletters and free advertising classifieds sites. You’re going to make BIG money now — right?

Nope! Sorry! Just sending out a few ads is not going to do it. Not if you want to be a real success.

You must first determine your passion. I mean other than making the money! What is your hobby? What do you know how to do REALLY well? What is your job? Everyone has something that is their own special talent. Find yours.

You probably have more than one thing that you are very interested in and do well. See if you can find five (ten if you’re really ambitious). Write them down in a list. Remember, you are going to be spending a lot of time working with this subject. Make sure you enjoy it!

Go down each item on your list. Start writing a rough outline of everything you know about the topic. It doesn’t have to be elaborate. This is just to give you an idea of how much information is available for a given subject.

Try mind mapping. Write down the main subject of your idea. Draw a circle around it. Now, start thinking of sub-categories that are related to your main category. Draw a line from your main category and end it with a circle. Put the sub-category title inside this circle. Find as many sub-categories (and sub-sub-categories) as you can.

Go through each of your interests with this procedure. Choose the one that you know the most about and that you can write about comfortably.

What if you “think” you don’t know enough about your topic? Then, do some research. Read books and magazines. Do some searches on the Internet. Who knows? You might find an area, a niche, that is just waiting for you to fill it with useful information.

There’s a lot more to affiliate marketing, of course. But the first step is to find your passion. Your “passion” doesn’t have to be making money on the Internet. It can be cooking, sewing, billiards, or whatever. In fact, it’s better if you find a niche that isn’t in the online marketing arena because that’s what nearly everyone else is doing.

Make your topic unique. Make it yours. And make it your passion. It will pay you well.

Article Writing – Why Bother?

Essays — Thu, 19 Nov 2009 14:19:16 +0000

There are thousands of articles to be read on the World Wide Web, and many more are being added everyday. If you take the time to do more than skim them, you will find that many articles are about similar things. Why would you take the time out of your busy schedule to add one more? We all suffer from information overload- so why add to it?

Why should I bother?

Here are some good reasons to consider why it would be to your advantage to take up article writing:

1. Expert Status,

By writing articles in your niche area you begin to establish your credibility as an expert in that field. When writing your article it is important to include key words in the article that relate to your specific area. This will make it easier for the search engines to link your name to your area of expertise, and your reputation will grow into ‘expert status’

2. Your Articles Are Needed

Webmasters, ezine editors, and publishers are looking for fresh content to publish to their subscribers. It is to your advantage that they find you. Then your article will get reproduced all over the world, and that will increase your exposure and reputation.

3. To Use your Resource Box

The resource box at the end of your article is your space to “sell” and promote you and your services, products, and expertise. To reprint your article, publishers have to include the resource box. Here is your opportunity for FREE advertising and unashamed self promotion.

4. To Gain Traffic To Your Website

By including a live link back to your site in the resource box your will increase your web traffic to your website. This is a good marketing strategy, as search engines look for links into your site and it will improve your ranking and you will get even more traffic directed your way.

5. Content is King

Quality content is king on the internet. The more places your articles are found on the Internet, the better it is for you. This is because when a search for your subject, name or company is done the more hits will be found by the search engines, and you will place closer to the front of the listings. (of course there is a way for your article to come up as Number One, but that is a topic for another day)

How do You Get Your Article onto The Internet, and Get Noticed?

There are several ways to do this, here are four important ways:

1. Publish your article on your website. To get it noticed quickly , you can submit a sitemap to Google (it’s a free service)

2. Register and submit your article to free article submission sites such as .EzineArticles.com , .articlesbeyondbetter.com . There are lots out there- do a search for them. You can also sign up to several Yahoo groups that focus on article writing and submission.

3. Submit to a service that will submit to sites for you. Well known submission services include Isnare, Article Marketer, Submit Your Article and thePhantomwriters.com.

4. Buy software that will not only submit articles for you, but help with the formatting and make them search engine friendly as well. If you intend to write articles frequently this is a great time saver. I recommend Article Announcer

So What Next ?

Start writing and increase your expert status, web traffic, and promote your

business product or service for free.

Creating an Outline Can Dramatically Improve Your Article Writing

Essays — Mon, 16 Nov 2009 21:23:56 +0000

The truth is that writing is a pet hate for many of us. Throughout school we have written an endless number of essays and articles and from a personal point of view I hardly ever looked forward to the prospect of writing. It seemed so difficult to keep the flow of an article going, and many times I use to run out of points to mention, making the content uninteresting and bland. However, at a time when article writing can dramatically improve website promotion, it is a method that should not be avoided.

Although there are a great number of people who like to write articles, either to promote their product or website, or to display their expertise in an area, there are also many more that would rather walk on hot coals than to sit down and write out an article. The key between the two sets of people is that one is prepared and has methods and procedures in place to quickly and effectively write articles, and the other does not plan at all.

One of the best ways to prepare yourself is to make an outline first. This will make you prepared for what you want to get across in the article and make the article flow. Using an outline you can start with the idea that you initially have for the article and make a plan for the succeeding steps. This will not only make the article more readable and understandable, but also make article writing easier and faster.

Rather than to sit and think of different sections of an article, an outline will provide a clear introduction, body and conclusion. Also brainstorm sentences and ideas that you feel would compliment the article and contribute to the impact it may have on a reader. These points could make the article creative, interesting and appealing to the reader.

Here I will provide a few tips and guidelines so that you can create an outline for all of your articles:

Do a brainstorming session and write down the good ideas that usually come to you first. Imagine being in the readers’ position and think of what might attract their interest. Assign a time frame that you aim to stick to, where you can write down all of your ideas and do any research that you may need to do. Review the ideas that you have jotted down and become familiar with the topic so that writing them in the article will be easy.

Next, determine the sub topic and sub titles of the article. If your article has apparent sections, you will then be able to make them clear for the reader using sub titles.

Now you can begin to add the “meat” of the article. You will need to connect all of your paragraphs and sub topics to form the body of the article. While you will have an introduction that will guide into the ideas of your paragraph, you will also need a conclusion to conclude your points and to drive in the purpose of the article.

Your article outline will also require you to write a draft. This may be required several times so that the outline is perfected as more drafts are written. The draft is meant for your eyes only so experiment with paragraphs and sentences so that the article reads how you see fit. As you write more drafts you will see clearly how the article progresses to the verge of being complete.

Re-read what you have written. Always refer to your outline so that you keep to the guidelines that you have set out for yourself. It’s very easy to get caught up in a particular sentence and to go off at a tangent. Your outline should stop this from happening. All the time spent writing out your outline should not go to waste. Trust and rely on your outline because it can prove to be a very helpful tool in writing all of your articles.

For some, writing articles is a unappealing thought, but an important one to undertake in internet marketing. Creating an outline can solve problems that many encounter.

The Bible – The Source Of All Copywriting Secrets

Essays — Mon, 02 Nov 2009 18:39:44 +0000

I’ve been a student of the Bible for practically all my life. There is a lot of reason why this book remains the number one best-seller year after year. I think that it is the source of ALL wisdom, yes, including successful copywriting!

What do I mean by this?

Simply put, every copywriting strategy can be found FIRST in the Bible. This may appear to be a strong statement but I challenge the reader to prove otherwise. As I did the research for my latest ebook “77 Ways to Skyrocket Your Website’s Conversion”, I kept saying to myself “but that’s in the Bible … that’s in the Bible.”

I would like to take a look at FIVE copywriting principles and show you that they are as old as the Scriptures. This article is not meant to ‘convert’ you so read with an open mind … ready? Let’s go!

1. Stress benefits not features.

It’s the Garden of Eden. The serpent approaches the woman Eve to get her to take of the forbidden fruit. Does he rave about the color, taste and texture of the fruit? No, he sells Eve on benefits. “Your eyes will be opened, you will be like God …” (Genesis 3:4). Now that’s a benefit, not a feature at all. And did Eve fall for it? She surely did.

That may seem like a ‘negative’ example – a plain deception. But look at what the book of Revelation promises the “overcomer”. Eternal life, health, recognition, wealth and mansions without mortgages.

2. Use lots of testimonials.

If you have just a cursory knowledge of the Bible you know that the gospels of Matthew, Mark Luke and John make up the first four books of the New Testament. They all cover the same ground and share many common stories. So why would we need four different people saying practically the same thing?

You see they all wanted to tell THEIR story about the Rabbi Jesus Christ. So the writers (all satisfied customers) relate the life-changing encounter they each had – the more testimonies the better.

The entire Bible relates stories of peoples encounter with the supernatural and how it affected their lives. In fact, Jesus related to the disciples after His miraculous resurrection that all the Old Testament was really about Him.

3. “Create a damaging admission and address flaws openly”

That’s the title to chapter 3 of the master copywriter Dan Kennedy’s book “The Ultimate Sales Letter”. He goes on to explain that if you openly admit the drawbacks of your offer then your credibility goes up instantly with the customer. For example, your price may be higher than your competitors so you may say: “If you are looking to save a few bucks then you can find many other companies who will be willing to give you some ‘quick fixes’. But we provide a very thorough and expert service, hence the higher price”

You are admitting that you are expensive but showing why – the customer gets a superior service.

In the gospels we see many potential disciples who wanted to follow Jesus and he told them openly that it was a sacrificial walk. He told them in no uncertain terms that it involved a “cross”, leaving father and mother behind, even possible death – but you will gain eternal life in the process. Talk about a “damaging admission.

4. Place a limit on your offer to motivate procrastinators.

This is a very important element of the “call to action” section of any sales letter. Humans are naturally procrastinators. We always put off what should be done now for a ‘later’ that never arrives. That is why the copywriter must show that supplies are limited or the special offer is for a ‘limited time only’.

In many ‘call to action’ sections of the Bible we see the same warning to procrastinators. “Today if you hear my voice do not harden your heart ..” (Hebrews 3:7). In the story of the great flood procrastinators were found outside the ark. Jesus told the story of the covetous farmer who built bigger barns to store his grains not knowing that death would come knocking on his door that very night.

Jesus never sent one of his listeners to go away and think about it. Today … now, was the only time that anyone had. His message was “ACT NOW!”

5. Research your potential customers to know their problems and needs.

Dan Kennedy refers to this as “getting into the customer”. Getting into the head and experiences of the customer -walk in his moccasins.

The whole Christmas story is about Jesus getting into the skin – literally – of the customer. The writer of Hebrews says that Jesus is touched by our feelings and infirmities. He became like one of us so that He may understand “the customer” better. That is why he could speak to the needs of the human heart with such authority because he knows what is in man.

I’ve just briefly looked at 5 copywriting principles but this applies across the board. Whether you accept the Bible as just another book or as inspired writings, there is no denying that the principles are there.

I would love to hear from the reader if he or she would like to challenge me on finding a useful copywriting principle that’s not in the Bible.

How to Write a Salesletter Easily

Essays — Thu, 29 Oct 2009 04:02:57 +0000

If you want to sell something on the internet you might need to write a salesletter. A salesletter is a one page website which tells people about your product, and why they should buy it.

You could study a few books to learn how to write great salesletters, but if you are a beginner you might get confused in this way. It’s a better idea to buy one good book and try first learning from it. Then you might get another book. But it takes time, so in the meantime you can read this article and it should be enough to write a good salesletter. To be successful at internet marketing you need to first learn a little bit, and then take action. You will learn by doing it. It’s the best way to learn. So let’s learn the basic steps of writing salesletters.

First, read some other salesletters about similar products as yours. Of course, don’t copy or plagiarize, but you get some good ideas and get inspired.

Second, write an interesting headline. The headline is very important. If the headline doesn’t catch people’s interest, they won’t read your salesletter, however interesting it is.

Write the headline in red, black or blue and use bigger font than for the rest of the page.

Third, tell a story. Tell about some problems people have in your niche. Then tell them how the thing you are selling can solve their problems.

Fourth, using bullet points or lists, tell people about all the benefits of your product. Write about as many benefits as you can.

Fifth, finish your newsletter calling for action. It means that you need to tell people to “buy now”. You need to tell them also why they should “buy now” Try to find some good reasons why they should act now. Otherwise people will procrastinate.

You can also make your salesletter better if you use the word “you” often. Use it more often than “I”, “we” or “us” combined.

Make your salesletter simple. The background should be white. Most of the text should be black. Use other colors to emphasize certain phrases.

Use a lot of “buzz phrases”, in proper context, that are important to your niche. Make these words more visible by highlighting or underlining them, or make them bold, italic, etc. But don’t overemphasize. Be selective. Emphasize the most important phrases only.

Don’t use caps too much. Don’t use too many images either. Better none, than too many.

Offer money back guarantee. It will increase your sales conversion.

To make people “act now” offer some bonuses.

Be honest; don’t over-exaggerate the benefits of your product.

Don’t try to make your salesletter perfect at first. Just write it, and then you can work on improving your salesletter.

To learn more about INTERNET MARKETING go to: .internetgoldmethod.com You will get a FREE e-book “Perpetual Profits” and an access to a lot of internet marketing educational resources.

Article Submission Software is an Indispensable Tool

Essays — Sun, 25 Oct 2009 19:49:44 +0000

Ezine article writing is a proven method of generating traffic to your site. No hype here, it works, and it works well. After reading your interesting article, the reader clicks on your link in the last paragraph to learn more. Every article I have read about Ezine article writing has been quite honest in stating that Ezine is a proven traffic generator, but that it requires work. That is does. If you are a newbie, this article has information that will get you off to the right start. If you are an experienced article writer, let us review the steps to see why the process requires so much work, and what we can do to lessen the time required.

The first step is to write an interesting article on a particular subject. The article should be over 500 words, as that is a requirement of most submittal sites. Be sure to read the Submittal Guidelines of each site before submitting your article.

Next comes the preparation of a list of sites to submit your article. The person who said “easier said than done” must have been an Ezine article writer! The accepted guideline is to submit your article to at least 100 sites, but the more the better. Using Internet sources I made a list of 100 sites, but as I checked them out the list was suddenly reduced to 25. Some sites were no longer in operation, some were simply not article submit sites, others were subject specific, not applicable to my subject, and other problems. Eventually, from a list of around 300, I finally compiled my initial list of 100 sites to submit my article. This was a time consuming task.

Next comes the submitting of your article to various article sites. This is pretty straightforward. Visiting a site for the first time will require becoming a member. This involves filling out a short information form, perhaps submitting a photo, and then activating your account from the authorization sent to your listed e-mail address. Subsequent logins to the site are much faster as one can go directly to Member Sign In and then to Submit Articles. Now it is time to submit your article. Select a Category, then cut and paste each element of your article from your word processor to the data input form on the site. Cut and paste the Title, Summary, Body, Resource Box, Bio info, and Keywords into the form on the site. Sounds easy, it is easy, but again a tedious time consuming process.

Recognizing this as a very real problem, a number of innovative companies have come up with tools to lessen the time required to submit an article. No, I am not talking about Robot systems that are frowned upon. In fact, even if such systems were allowed would you really want the article that you worked so hard on, submitted without seeing that it was done properly?

This is where the article submitter program comes into play. These programs allow you to submit your articles to hundreds of article directories and can save you an incredible amount of time in doing so. You simply enter your article details into the software once, and then select the directory you would like to submit to. The software will then, automatically fill in all of the submission criteria for each directory and allow you to quickly submit your articles.

Try one of these programs, and take advantage of one of the easiest ways to submit articles and generate traffic to your website. Stop wasting time on list building and cutting and pasting.

How To Get Started Writing Your Sales Letter In Just Minutes

Essays — Mon, 19 Oct 2009 01:27:11 +0000

Anxious to get started writing your sales letter? Good. I strongly urge you to begin with a plan. With a simple plan or outline in place, you’ll be armed with all the essentials you need to create a powerful and persuasive piece.

It doesn’t matter what your writing project is &ndash book, report, or sales letter. Planning makes life easier. It organizes your thoughts. It gives you a roadmap to follow so you’re never stuck at a dead end. A sales letter plan forces you to think things through up front — before you write — making the actual writing much easier and giving it a smoother flow.

When you get right down to it, a sales letter plan helps you:

• Gather Important Information

• Organize and Assess All Available Data

• Assemble Key Sales Letter Components

• Prioritize Benefits Based On Their Appeal To Prospects

• Confirm That The Important Ingredients Are All Present Before You Begin

A sales letter plan simplifies the actual writing. It gives you concrete material from which to work. It naturally dictates the direction you take, and it enables you to follow along a roadmap to the successful completion of your sales letter.

The more detailed your plan, the easier it is to write compelling sales copy. With a plan, you’re never left wondering what to write next. All the essential information is right before your eyes — making it quicker and easier to form interesting and persuasive copy.

“When it comes to writing copy, far too much attention is paid to the actual writing and far too little is paid to ferreting out facts about that which the copywriter is trying to sell.”

Gary Halbert

Planning isn’t just a means to an end, however. Yes, having a completed sales letter plan in front of you is very important. But the hidden value of your plan lies in the thinking processes that go into completing it. As even the most basic of plans takes shape, you’ll discover valuable ideas, key points, and concepts to employ. A plan literally forces you to think things through ahead of time.

After you’ve used this method to write a few sales letters, you’ll see how getting it all recorded on paper helps you tremendously.

Crafting a sales letter plan does take time — perhaps this is why so few do it. But the time and effort expended always pays a worthwhile dividend. A plan gives you direction, power, and focus. It puts you on a straight path towards your goal.

John Reese’s Top Traffic Secrets

Essays — Thu, 06 Aug 2009 14:36:53 +0000

Track all sources of traffic generation.

John Reese stresses the need to track where all traffic comes from and at what cost. It is crucial to know exactly how many sales, newsletter sign-ups, or other leads your particular marketing campaigns generating. This enables you to work smarter and not harder. By tracking all traffic to your site you can make twice as much while working fifty percent less.

Content is King

On the internet, people are searching for one thing……. Content! Load your website with as much content as possible. Then, continuously add content. Search engines love information and they will love your site if you’ve got lots of it. There’s plenty of free content for the taking on the internet. You can load up your site with articles from article directories like ezinearticles.com. Or, you could be like John and use content from the public domain. Or, you can use content that is in the creative commons. This type is now easier than ever to find now that Yahoo and others have come out with a search engine designed specifically for content that is in the creative commons.

An affiliate program is critical to maximum traffic and sales. Lots of internet marketers don’t take advantage of this powerful traffic-generating technique. An affiliate program allows you to have your own personal salesman spread all over the web. The best part about it is that there is absolutely no risk involved but tons of traffic and sales to gain. Your website simply cannot grow to its full potential without an effective affiliate program.

Banner Ads

John Reese advocates the use of banner ads during a time when they are largely an untapped marketing source. Banner ads are one of the most overlooked sources of targeted traffic online.

Also, banner ads are now one of the cheapest sources of targeted traffic. In the late 1990’s during the dot-com boom, people were selling banner ads for $40 and $50 CPM. Then the dot-com bubble hit and these rates hit the floor. You can now buy banner ads dirt cheap, at $1 to $1.50 CPM. This is $1 for 1,000 banner impressions. The key here is to find the perfect place to advertise that will send targeted, willing to buy customers to your site.

Create viral reports that can quickly spread around the internet. This method works best when you have an affiliate program. Allow others to brand your report in order to encourage its distribution.

A quality free report can be a powerful promoter when passed around the internet. This same phenomenon can occur when you submit your articles to article directories and popular newsletters.

Take advantage of your virtual real estate.

Take advantage of the different parts of your website. Don’t let any of your web pages go to waste. You can do this by adding a link to another one of your web sites or pages on your thank-you or sales confirmation pages. If you have articles on your site, place links to related articles on the bottom of the page. The longer you keep a visitor at your web site, the more valuable they become.

It is very important to funnel traffic from within the multiple sites you may have.

Continually seek out other web sites to link to you. Now, we’re not just talking about any kind of link here, but powerful, traffic-generating links from respected sites. Here are some quick suggestions:

Send a related web site an article that you have written and allow them to display it on their website with a resource box at the end. Offer to exchange articles and tell them about the benefits of doing so.

Allow multiple, related web sites to distribute your free e-book or report. All web masters are looking to add value to their web site, why not make it easy for them.

There are unlimited possibilities, be creative!

Online group participation can produce a no-cost stream of traffic and sales.

Get involved in email discussion lists, online groups and forums that are related to your target market. Becoming involved in discussions makes you very credible. Traffic from forums can produce a much higher sales conversion rate.

This method can produce quite a bit of sales for you just by helping others out. Not to mention, you’ll learn a lot along the way.

What Kind Of Things Do Successful Headlines Offer?

Essays — Mon, 03 Aug 2009 13:22:32 +0000

making similar claims, find a unique, underused advantage and base your headline on this particular point. Doing so gives you an authentic and original position in the minds of your consumers.

Simplify life by offering a solution that’s both quick and easy to apply. With time being the most precious current resource, anytime you can offer a time saving bonus feature in your headline, you should do so. Your prospects and customers work long and hard. They’re pulled this way and that way. By the end of the day, they’re exhausted &ndash physically and mentally.

Now imagine your prospect scouring the Internet for information on a particular topic. Various solutions are available but most require an investment of time and energy, something that’s in short supply. Suddenly, your headline leaps off the screen, offering a near-instant solution that’s virtually effort free. Your headline is too tempting to ignore. So your prospect is captivated from the start… giving you a much better chance of making the sale.

Now if you can guarantee a particular result, that’s even better. But if you’re going to mention your guarantee in the headline, it should be a powerful, ‘no holds barred’ type of guarantee — a guarantee with teeth.

In short…

The most important thing a headline delivers is a relevant benefit — preferably a benefit no one else can match. Add fast action, convenience and a guarantee.

Big New Benefit + Quick & Easy Solution + Guaranteed Results = Powerful and Appealing Headline

Here are a few examples of strong headlines with a combination of appeals:

“How To Create Your Own Hot, Best-Selling Information Product On Your Favorite Subject In Less Than 3 Hours &ndash Guaranteed 100%!”

“Want To Write Copy That Can Make You Rich? Here’s My GUARANTEED, Market-Tested, A-Z Formula For Writing Words That SELL — Plus $979 Worth Of FREE BONUSES — If You’re One Of The First 47 People To Respond To This One-Time-Only Offer!”

“Sell More Suits At Full Price TODAY Than You’ve Ever Sold In A Single Day Before! Remarkable Quick New ABC Technique Fills Your Store With Customers Eager To Buy More Suits, Shirts, Dress Pants, and Ties Than Ever… And At Full Price &ndash Guaranteed!”

Does Your Copywriting Trigger What Makes Your Visitors Buy?

Essays — Mon, 06 Jul 2009 15:59:10 +0000

You study your website stats and see the amount of traffic coming through. Nice numbers. But when you compare your traffic against your sales, what do you get? A small fraction of 1%? Wouldn’t you love to see those conversions grow? But how can you get them to buy?

The secret isn’t some magic trick or tool. But your Internet marketing is just shooting into the dark if you don’t know the needs that lead people to buy and how to focus your copywriting to tap those needs.

Two main needs drive all people no matter what the demographic: 1) a desire to expand their world and become more than what they are, and 2) a desire for safety. These needs conflict: the desire to grow leads us to head out into the unknown; self-protection leads us to circle the wagons and dig in against unknown dangers.

Each person strikes their own balance between these two contradictory needs. Understanding the way that different personality types balance these needs is the key to effective copywriting for them.

Methodical Personality Type

The methodical personality type balances strongly toward safety. They need facts, lots of details, to assure themselves that they are making the safest, most logical choice. Make no mistake, methodical personality types decide to buy based on their emotions like everyone else, but they feel a need to back up their desire to buy with sound intellectual arguments.

To get them to buy, your copywriting needs to help them narrow their choices. Avoid giving them too many options. They easily get lost trying to find the best option among a series of equals.

One option to offer, though, is between your plain product at a cheaper price or a more expensive price with lots of additional features. Methodical thinkers are much more likely to choose the more expensive version because it reinforces their image of being a wise shopper. And it changes their decision from deciding between buying or not buying into deciding between buying a more valuable deal or a less expensive offer. But either way, their decision gives you a sale.

Give them solid reasons to buy and buy now. Lead them through your sales process in an easy and non-threatening way. Give them the details they need to make themselves feel that they made a rational decision. They want their purchases to be well-reasoned and risk-free, and want to see themselves as smart shoppers.

Competitive Personality Type

The competitive personality type is less averse to risk, but still needs to feel that their purchase reaffirms the way they see themselves. They, too, consider facts in making their purchase, but rely more on gut feelings of how well the purchase puts them ahead of where they were.

The key to copywriting for this personality type is to recognize their need to see the way they define themselves reflected in what they buy. Recognize what types of self-images your product reflects and sprinkle your sales copy with words and phrases that help your competitive types see your product reinforce their self-image.

Cast a wide enough net in fitting your product’s image to theirs, but don’t try to cover every possible self image or you’ll get too generic to appeal to any of them.

Gregarious Personality Type

The gregarious personality type seeks to feel connected to those around them. They are more willing to trust, more willing to venture into the unknown, but are hesitant to assume the full risk until others have proven that the path is safe. They respond especially well to copywriting that shows how your product has benefited others.

Catch their attention by talking about positive results that others have experienced. Testimonials of satisfied customers or pictures that show happy people enjoying your product also are important. Make sure your copywriting provides them with evidence that others have found your product worthwhile. They’ll feel more comfortable taking their own risk with it.

Spontaneous Personality Type

The spontaneous personality type is the most open to exploration. They are the trend-setters, the early adopters, who blaze the trail for everyone else. They will take risks. But not unless you offer to fill the chief need for something better, something that will let them to grow beyond what they are.

Surprise them. Intrigue them with the unexpected and they’ll make that leap of faith with you. Present them with the boring old status quo approach and they’ll move on to something more intriguing.

Understanding what drives these four different types of customers is essential to copywriting effectively for them. In copywriting, as in clothing, one size most definitely does not fit all.

Essays Assistance » Internet Marketing

What’s Your Passion?

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