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Simple Steps to a Killer Headline
Published on Thursday, December 24, 2009 by Essays The headline is undoubtly the most crucial factor of the sales copy. You could have the best sales copy ever written but a poorly written and not thought out headline will almost single handly ruin your business.The following points should insure your headline is quality and will force to read on. 1. Ultra Specific You need to be as specific as possible. For example... Read More »
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Choosing a Great Copywriter
Published on Wednesday, December 16, 2009 by Essays No two copywriters are the same. So how do you know you're getting the best writer for the job? Unless you know what to look for, choosing your copywriter can be a bit of a lottery. The truth is, copywriters range from the great to the not-so-great. Just like any other profession, there are high flyers, under-achievers, rogue traders and young pretenders. And eve... Read More »
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Tag, You’re It! (Or, How To Write Sloga...
Published on Sunday, September 6, 2009 by Essays Some call them "tag lines"; others refer to them as"catch lines" or "tie-in-slogans." Whatever the words used to refer to them, they are perhaps the most important part of your promotional writing. Do you recognize any of these? : "Like a rock..." "Fly the friendly skies..." "It's the real thing !" "Quality is job number one" "The quicker-picker-upper" Most of thos... Read More »
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Can’t Write Articles For Links? Write ...
Published on Monday, August 31, 2009 by Essays If you've subscribed to an seo newsletter for longer than a week, you're well aware that writing articles with tips and advice pertaining to your website's subject is a great way to generate links and traffic. But what if you can't write or are afraid to write? Well, if you can write software, you're still in luck! In this article I'll show you a trick that can still ... Read More »
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Effective Article Writing And Marketing
Published on Thursday, August 6, 2009 by Essays Article Writing is becoming increasingly valued by Search Engine Optimisers who recognise the benefits that it brings- it is one of the best ways to increase traffic, search engine attention and returning visitors. When your article is published on a website, a link back to your website can be included. This link is valued highly by search engines- it is a one-way lin... Read More »
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How To Get Started Writing Articles
Published on Friday, July 3, 2009 by Essays If you are a new or budding writer, then you may be wondering how to get started writing articles. The first and most important rule of writing is simply to write what you know. That is not to say that you cannot research subjects to get a better idea of the needed content, but it is always best to have some previous knowledge of the topic before you accept the job. ... Read More »
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Eleven Steps To Print Publication
Published on Friday, February 13, 2009 by Essays Creating a printed book is a bit more complicated than creating a PDF eBook. More steps are involved, just by right of producing a tangible finished product that needs to be handled in the physical world (versus an electronic document that can be distributed by e-mail or online). The basic print publishing process for a print-on-demand publishing cycle for a book that... Read More »
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How To Sell Your Books On Radio
Published on Wednesday, January 28, 2009 by Essays In October 2004 when my book “Your Retirement Masterplan” (How To Books ISBN 1857039874) was published I participated in eleven 15-minute live interviews on local radio over a period of just five days. The results were highly encouraging; the book leapt from nowhere on Amazon.co.uk to position 194 out of 3123 competing titles and eventually grabbed the No... Read More »
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From Ebook To Print Book: Five Pitfalls
Published on Thursday, November 27, 2008 by Essays Has anyone else noticed a trend of books, both self-published and from commercial publishers, that were originally ebooks and have not completely shaken the unfortunate signs of their origin? 1.Since ebooks can be sold easily at 80-100 pages, but print books cannot, the book version gains length through appendices that take up one-third of the page count. Sometimes t... Read More »
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Why Publish Your Writing In A Printed Book?
Published on Friday, April 25, 2008 by Essays Why would anyone want to create a printed book, when then can create eBooks a lot more easily -- and cheaply? Why would anyone want to get mired in the process of printing and shipping physical books that take time to deliver to customers, when they can deliver a digital information product immediately, with no additional production or shipping costs? What's the point... Read More »

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