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Write, Publish and Market a Book with No Out-...
Published on Thursday, December 10, 2009 by Essays Do you dream of having a book published, but don’t know where to turn? Already have a book, but unsure of how to promote it? Looking for cost effective high-return strategies to market your book? If you answered yes to any of these questions, then the following information is for you. Many writers and aspiring authors are under the mistaken belief if their book... Read More »
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How to Market and Price Your Ebook
Published on Sunday, November 1, 2009 by Essays You've written and compiled an ebook. Now you have to decide how much to charge for it. Finding the right price is essential to the success of your product. If you charge too little, people will think it's of little value, and they won't purchase it, or even it they do buy your book, you will have to sell thousands of copies to get to the point where you can begin to ... Read More »
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Business Proposal Writing: Don’t Fall I...
Published on Wednesday, August 12, 2009 by Essays In business, there is a question that no sane person wants to hear: “Could you write me a proposal?” Proposals are traps, ways to build up and break down dreams. Sound dramatic? It’s not. In many cases, writing a proposal is a waste of your time and effort. According to Tom Ranseen, of NoSpin Marketing, there are three reasons why proposals are know... Read More »
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7 Essential Tips for Reviewing Copy
Published on Monday, July 13, 2009 by Essays Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales. How can you avoid this dire marketing situation? By having a smart and consistent review process that preserves the selling power of your marketing communications. Following are 7 essential tips for r... Read More »
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Copy Makeovers Made Easy
Published on Tuesday, July 7, 2009 by Essays Copy makeovers can work magic. Perhaps all you need is a little medicine... and not major surgery. Take whatever sales copy you have now and modify it. Recast, rework and repackage what you've got. Chances are you’re sitting on some solid (yet hidden) sales material. Often simple copy makeovers can work wonders in terms of response. So, before you crumple it u... Read More »
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Perfect Grammar Is for Sales Sissies
Published on Monday, June 15, 2009 by Essays If you’re like me, you’re not writing that banner ad, Web site, or landing page to make your English teacher proud. You’re writing to sell. If you get an “A” while you’re at it, great. But don’t count on it. To get prospects to click, call, or buy, you’ll need to take some liberties with the English language. As direct... Read More »
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Writing Sales Copy That Sells
Published on Monday, April 27, 2009 by Essays When writing a sales copy, all internet marketers know that a long copy will sell more than a short copy. This does not mean that the more words the better; the quantity and the quality of detail is what will improve its performance. Having the correct sales structure will keep the reader interested from start to finish. These are the steps to follow to create a succ... Read More »
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5 Tips To Start Selling Your Self-Published B...
Published on Monday, March 30, 2009 by Essays You’ve spent hours researching, writing and self-publishing your book. Now, you want to reap the benefits of selling it yourself, but where do you begin? Here are five simple tips to help you get started. 1. Figure out your market. “Bookstores are lousy places to sell books,” says self-publishing guru Dan Poynter in USA Weekend . “Find the p... Read More »
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Top 10 Copywriting Tips
Published on Thursday, February 5, 2009 by Essays 1. Be Emotionally Compelling Your words must have power so people take action and buy. Don’t be dry, stuffy or boring. Rock their world. What you think is a little “over the top” is probably just right. Show them empathy, caring and concern that makes them feel connected and helps them quickly suspend their rational disbelief. 2. Learn to Write Grea... Read More »
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Ad Copy Sparklers – 10 Ways to Spark In...
Published on Friday, January 30, 2009 by Essays Add a little sparkle to your ad copy and increase your sales. Get started today with one or more of these tried and true techniques. 1.Hand Written Letter. Write your ad on a piece of paper scan it, optimize it, then publish the ad on your web page. Your sales will always increase when you add a personal touch. 2. Publish Famous or Respected Customers. Listing famou... Read More »

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