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Top 10 Copywriting Tips
Published on Thursday, February 5, 2009 by Essays 1. Be Emotionally Compelling Your words must have power so people take action and buy. Don’t be dry, stuffy or boring. Rock their world. What you think is a little “over the top” is probably just right. Show them empathy, caring and concern that makes them feel connected and helps them quickly suspend their rational disbelief. 2. Learn to Write Grea... Read More »
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Ad Copy Sparklers – 10 Ways to Spark In...
Published on Friday, January 30, 2009 by Essays Add a little sparkle to your ad copy and increase your sales. Get started today with one or more of these tried and true techniques. 1.Hand Written Letter. Write your ad on a piece of paper scan it, optimize it, then publish the ad on your web page. Your sales will always increase when you add a personal touch. 2. Publish Famous or Respected Customers. Listing famou... Read More »
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Book Review: Marketing Your Small Business Fo...
Published on Saturday, August 16, 2008 by Essays I have no idea how many books are crammed onto bookshelves all about the subject of marketing, there must be many millions. It is a subject well understood, how do you make someone buy your Widget as opposed to the other guys Widget? Marketing is the answer, but, marketing comes at a price. How much can you afford? I have a friend who is a retired BBDO exec, and in h... Read More »
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Write Novel’s First Line To Guarantee S...
Published on Friday, February 15, 2008 by Essays Start your writing with conflict if you want to guarantee sales, grab an agent or publisher, get paid a big advance. Your protagonist wants something and your antagonist wants to block it. If you want to be the publisher’s star-of-the-month, just hand out a strong dose of conflict right up front. Bold like. Then, they’re wrapped up in your story and it&rsq... Read More »

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Tag Cloud

Top 10 Copywriting Tips

Ad Copy Sparklers – 10 Ways to Spark In...

Book Review: Marketing Your Small Business Fo...

Write Novel’s First Line To Guarantee S...