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Blog > Archive by tag 'search engine copywriting'
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Published on Friday, November 20, 2009 by Essays
by Karon Thackston ... Read More »
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Published on Monday, October 26, 2009 by Essays
It seems like a funny question to me, but it gets asked a lot. "Where should the SEO copy go on my Web page?" That question gets asked so much because there are several pieces of out-of-date information, rumors and myths with regard to text placement, when writing SEO copy.
For instance, many absolutely swear that the copy has to be as high up on the page as possib... Read More »
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Published on Saturday, October 10, 2009 by Essays
What would happen if...? I'm a person to always ask that question. I love testing and tracking to see what factors can improve or worsen a situation. So, it was only natural for me to track the moves of a little experiment I did involving SEO copywriting recently. I'll gladly share my findings with you.
Before I do, however, I want to make a couple of things very... Read More »
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Published on Tuesday, September 15, 2009 by Essays
There just never seems to be enough time in the day for all of the things we must accomplish. Unfortunately education sometimes takes a back seat to the every day challenges of living. A copywriting course you can do in the privacy of your own home may be just what you need to help your writing skills. There is a growing job market for copywriters and with a little in... Read More »
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Published on Wednesday, August 19, 2009 by Essays
In part 1 of this series (seen here: .marketingwords.com/articles/articles_subtlechanges.html), we were introduced to Kneelsit.com, an Australian manufacturer of ergonomic computer chairs who was in search of a high conversion rate. After spotting several trouble areas within Kneelsit's original copy (viewable here: .copywritingcourse.com/kneelsit-home-original.html)... Read More »
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Published on Wednesday, August 12, 2009 by Essays
by Karon Thackston ... Read More »
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Published on Thursday, July 30, 2009 by Essays
Companies are beginning to outsource many of their tasks and jobs to outside companies as a way to save money on overhead. One area in which there has been a growth of freelance jobs is with copywriting services. As more companies outsource their writing and marketing divisions, more jobs are created. There are great benefits to all parties. Copywriting attracts new c... Read More »
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Published on Thursday, July 16, 2009 by Essays
I've been frustrated lately. It seems people just don't get it. There's lots of talk about SEO copywriting these days, but hardly any of it is on target. The majority of the conversations, posts and articles I've seen deal with topics like keyword density, allowable limits, over optimization and such. These people are making search engine copywriting all about the... Read More »
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Published on Wednesday, July 1, 2009 by Essays
Comparison shoppers are the mortal enemy of pay-per-click (PPC) advertisers. When you're paying each time someone clicks your AdWords (or other PPC) ad, the last thing you want is a person determined to visit every site to find the best price, the closest location or the most secure guarantee. But, with many categories of products or services, it's bound to happen. ... Read More »
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Published on Saturday, May 23, 2009 by Essays
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