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Public Speaking Dilemma: What To Do When You ...
Published on Thursday, June 4, 2009 by Essays Do you have a standard hour-length presentation, but your host can only spare a half hour? Are you in the middle of a presentation when you realize that, due to a late start or abundant questions, you are running out of time? No matter what your topic, always be flexible and ready to cut short your session (or ready to lengthen, as the case may be). Here are some way... Read More »
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Website Copywriter Tips: Write Web Copy for P...
Published on Wednesday, May 13, 2009 by Essays Every website copywriter faces a trap &ndash Search Enginitis. Writing web copy with technology makes sense, but writing web copy for people makes the sale. Here are two ways to connect with people across broadband and create web copy that sells. Your website looks great: solid words, easy navigation, graphics just so, and maybe even a bit of flash with some multimed... Read More »
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A Beginner’s Guide to Writing a Novel
Published on Monday, April 20, 2009 by Essays No one is born a novel writer. But do you believe that we all have the capability to be writers? Impossible as it may seem but the answer is yes! If we have the passion for it and if we strive to make it happen, novelwriting can be as easy as writing ABC. Writing is actually not a very complicated thing. It is just like drawing, painting, and even cooking. It is an ar... Read More »
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How to Become a Motivational Speaker
Published on Saturday, April 11, 2009 by Essays Steps: 1. Evaluate your special message. Consider what it is that you have to say that would be of value to others--have you experienced great adversity, or received some special education? In order to succeed as a motivational speaker, you must have something special to deliver. 2. Carve out your niche. Motivational speaking is, in many ways, a product that must be s... Read More »
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New Technical Writer: Avoiding The Interview-...
Published on Saturday, March 21, 2009 by Essays OVERVIEW Lost or garbled information is a terrible waste. Especially if it's the information you gathered from an interview and must now write into your User Document. Here's how to prevent that waste. THE SITUATION You had an interview with a Subject Matter Expert (SME, someone who has the information that you need) for your product. He/she told you all that yo... Read More »
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Website Copywriter Tips: Web Copy 101
Published on Saturday, March 7, 2009 by Essays You already know how to create great web copy. Just remember your childhood nursery rhymes. As silly as it sounds, “3 Blind Mice” will show you the way. For some reason, “3 Blind Mice” paid me a visit. As I heard the 100th replay, it hit me &ndash this would make great web copy. As a matter of fact, this simple little ditty contains 10 element... Read More »
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How to Write a Short Story
Published on Wednesday, March 4, 2009 by Essays Everybody knows writing a story is not easy. Like the drama or the poem, it is imaginative literature that should appeal to the emotions of the readers. Since it communicates the writer's interpretation of reality, there must be an artistic use of language to signify human experience. But how do we write a great short story? What are the things to keep in mind in orde... Read More »
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Website Copywriter Tips: Web Copy Sabotage
Published on Friday, February 20, 2009 by Essays How does your personality affect your web copy? Whether you mean to or not, your site reflects you in ways you might not notice: sometimes good, sometimes bad. While personality peccadilloes can be endearing in social situations, minor personality flaws can cause web copy sabotage. So before you get out your keyboard, get out a mirror. Why not see if any of these 3 p... Read More »
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Website Copywriter Tips: Homepage Copy –...
Published on Monday, February 9, 2009 by Essays Have you read Paco Underhill’s fascinating book, Why We Buy, about the psychology of retail store shopping? One of his major tenets about brick and mortar shopping holds the key to effective homepage copy &ndash something he calls the “transition zone.” If your homepage copy creates a sales zone not a transition zone, you could be losing sales. The ... Read More »
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Top 10 Copywriting Tips
Published on Thursday, February 5, 2009 by Essays 1. Be Emotionally Compelling Your words must have power so people take action and buy. Don’t be dry, stuffy or boring. Rock their world. What you think is a little “over the top” is probably just right. Show them empathy, caring and concern that makes them feel connected and helps them quickly suspend their rational disbelief. 2. Learn to Write Grea... Read More »

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