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Super Bowl Advertising And Marketing For Perf...
Published on Sunday, August 9, 2009 by Essays The game kicks off in about one hour and we have already seen some of the high-priced ads. Here are my comments on how the big guys do it. #1. Pepsi. Pepsi has an outside-the-box ad. The ad is done by two deaf guys trying to find out where Bob's house is. It is done completely in sign with sub-titles. This is a first. We will see if this is labeled "offensive"... Read More »
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How to House a Successful Online Business
Published on Monday, May 4, 2009 by Essays It is worth taking the time to make your site more search engine friendly, because it will bring you profit and appropriate exposure. Here are some simple advices on building successful web site for your online business. How to build search engine friendly website? You can find plenty material when browsing the Internet, but a good foundation cannot sabotage your onl... Read More »
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5 Reasons Every Writer Needs a Web Site
Published on Tuesday, April 7, 2009 by Essays If you are serious about your writing, in fact even if you aren't, you need a web site. Let me repeat that -- every writer needs a web site! If you don't believe me then here are five very good reasons why: 1. Your web site can serve as your showcase and portfolio. It can include your biography, experience, and writing credits as well as copies of your work or bette... Read More »
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Website Copywriter Tips: Web Copy 101
Published on Saturday, March 7, 2009 by Essays You already know how to create great web copy. Just remember your childhood nursery rhymes. As silly as it sounds, “3 Blind Mice” will show you the way. For some reason, “3 Blind Mice” paid me a visit. As I heard the 100th replay, it hit me &ndash this would make great web copy. As a matter of fact, this simple little ditty contains 10 element... Read More »
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Website Copywriter Tips: Web Copy Sabotage
Published on Friday, February 20, 2009 by Essays How does your personality affect your web copy? Whether you mean to or not, your site reflects you in ways you might not notice: sometimes good, sometimes bad. While personality peccadilloes can be endearing in social situations, minor personality flaws can cause web copy sabotage. So before you get out your keyboard, get out a mirror. Why not see if any of these 3 p... Read More »
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Energize Your Writing and Increase Your Outpu...
Published on Wednesday, November 12, 2008 by Essays Every writer can benefit from a study of the effectiveness of their individual writing process. You can write more and you can write better by making some adjustments in your writing strategy. Recently one of my writer friends complained about their declining word output. "I spend more time at the computer than I ever did before and I'm just not producing like I use... Read More »
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3 Ways You Can Profit From Giving Your Writin...
Published on Sunday, October 5, 2008 by Essays I recently made an important discovery that I just couldn't wait to share. You can make money by giving your writing away. Yes, it really is true. This isn't some "get rich overnight" scheme or some trick to get you to lay out a bunch of money for a "turn key business". You have to do the work yourself and it will take some time to set everything in place -- but anyo... Read More »
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What is holding you back from being the write...
Published on Thursday, June 12, 2008 by Essays As a writing instructor and coach I work with writers every day who are not reaching their full potential. What holds them back? When you talk with struggling writers they generally mention one of three problems: ~ Lack of writing skills ~ Lack of writing opportunities ~ Lack of knowledge As a writing professional with more than two decades of experience in both pr... Read More »
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Writing Well for the Web
Published on Friday, April 25, 2008 by Essays If you expect your potential clients to read the texts on your site, be especially particular about the content. Writing for the web has its own peculiarities in comparison with common publications. It is known that 79% Internet users just skip over the web pages, but rarely peruse them. It suggests that we should take pains to make their reading useful for them. Do ... Read More »

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