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Top 10 Website Copywriting Secrets
Published on Thursday, April 16, 2009 by Essays Successful website copywriting is very different than traditional copywriting. Based on what actually works best --and does not work-- from writing dozens of websites for our clients, here are our Top 10 website copywriting secrets. If you apply them, your website will be a major marketing success for your business and its bottom line. 1 What’s in it for me? W... Read More » -
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Website Copywriter Tips: Web Copy 101
Published on Saturday, March 7, 2009 by Essays You already know how to create great web copy. Just remember your childhood nursery rhymes. As silly as it sounds, “3 Blind Mice” will show you the way. For some reason, “3 Blind Mice” paid me a visit. As I heard the 100th replay, it hit me &ndash this would make great web copy. As a matter of fact, this simple little ditty contains 10 element... Read More » -
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Website Copywriter Tips: Web Copy Sabotage
Published on Friday, February 20, 2009 by Essays How does your personality affect your web copy? Whether you mean to or not, your site reflects you in ways you might not notice: sometimes good, sometimes bad. While personality peccadilloes can be endearing in social situations, minor personality flaws can cause web copy sabotage. So before you get out your keyboard, get out a mirror. Why not see if any of these 3 p... Read More » -
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Website Copywriter Tips: Homepage Copy –...
Published on Monday, February 9, 2009 by Essays Have you read Paco Underhill’s fascinating book, Why We Buy, about the psychology of retail store shopping? One of his major tenets about brick and mortar shopping holds the key to effective homepage copy &ndash something he calls the “transition zone.” If your homepage copy creates a sales zone not a transition zone, you could be losing sales. The ... Read More »
