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Published on Sunday, December 20, 2009 by Essays
The average consumer is inundated with sales pitches. So if you’re selling a product or service to today’s ad weary consumer, if you want your sales letters to get results, you’ll need a step-by-step plan that breaks down the barriers to buying. A plan that bypasses the head and goes right for the heart.
If the heart’s in it, the brain will fo... Read More »
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Published on Monday, December 7, 2009 by Essays
Do you have problems finding ideas for articles and speeches?
I know have had at times, and others tell me the same thing. At my Toastmasters club, for example, I've often heard members say they have difficulty finding topics for speeches.
But, I've learned, like others who write and speak a lot, to start with what I know. To use my own experiences or perspectives t... Read More »
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Published on Tuesday, November 17, 2009 by Essays
There are many people who dread having to write papers or articles. Many just feel like it seems to be too much work and it all just goes to waste when no one reads the. To some people, reading articles seems like work to, especially if the article is boring and very bland. Well, articles are supposed to be read, that’s their purpose to impart your message and i... Read More »
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Published on Saturday, October 10, 2009 by Essays
An island in the Mediterranean. A beach in Africa. The east coast of New Zealand. What do these locations have in common? A recent call for assistance from freelance writers elicited replies from every one of these locations. In each of these and in many other remote places, I know of writers who are freelancing with a fair degree of success.
Indeed it is possible fo... Read More »
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Published on Friday, October 2, 2009 by Essays
When it comes to book publishing, there are many things to think about. The content, which is most important, is on the forefront of most writers minds. Next, the layout, front cover design and back cover synopsis will take precedent. For many writers, especially those new to the scene, finding a book publisher can be a daunting task. This is why self-publishing is th... Read More »
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Published on Thursday, September 24, 2009 by Essays
Eager to see your byline in magazines like Smithsonian, National Geographic, Parade or Outside? Here are 10 tips on getting past the threshold of "Maybe" to "Yes" at top magazines.
1. Put timing on your side. You can change a perennial story, where there's no special reason to do it now rather than next year, to one that prompts an immediate assignment by adding a... Read More »
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Published on Sunday, September 6, 2009 by Essays
It is the dramatic question that grabs your reader and holds him or her. It creates a narrow path that forces the reader into suspense that won’t let go. It moves the story forward. All bestseller-kind-of novels have it.
Have you noticed that untrained eyes want you to explain everything in that first line, first paragraph. But it is the “Dramatic Questio... Read More »
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Published on Wednesday, July 22, 2009 by Essays
Amateur writers write for the sake of writing. While this may create copious amounts of inconsequential content or provide them personal pleasure, it does nothing to increase business prospects, improve the world, or move their audience to take action.
So what is the goal of great writing, and how can it change your presentations? Professional writers always have one... Read More »
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Published on Saturday, May 9, 2009 by Essays
Almost everyone thinks they know how to write a screenplay. We’ve all heard someone watching TV saying “I could write a better script than that”!
The truth is that just about everyone does have a story worth telling. Unfortunately most do NOT know how to write a screenplay.
Most professional artists are very particular about their tools. The scr... Read More »
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Published on Wednesday, April 22, 2009 by Essays
A good news release consists of a short introduction. Journalists call this an ‘intro’. This should total perhaps no more than 25 words. Bear in mind that your text needs to answer the ‘six salient questions’: Who, What, Where, When, Why and How? Your intro will cover most but not necessarily all of them. Keep your article short and simple (Kis... Read More »