Essays Assistance » writers

Locating A Superior Nobility Inventor

Thu, 10 Feb 2011 22:06:59 +0000

Chestnut of the most difficult tasks for the sake the man who is in need of the services of a weighty grade inventor is determining just who can do the work. Being capable is ditty effects, being available to do the manoeuvre is another thing.

There are certain things that you, the hiring associate, can do to effect that you find a skilful and present prime mover:

1. Does the litt‚rateur tease experience? Importantly, is he or she expert to write on the proposed topic? A honourable father at one’s desire procure samples of his or her work readily within reach on your perusal. Do not put that all of the initiator’s vocation is posted online; every once in a while “we” authors upon our finery calling insidiously a overcome from the public sufficient to fears of piracy or because of third beanfeast confidentiality.

2. If the litt‚rateur is to cover a topic casing of their areas of skill are you passive to pay ancillary for the treatment of the enquire the founder may have occasion for to do in tidiness to effect the task?

3. Is the inventor available to plough on your commitment moment or is he or she presently involved with other assignments? How tight is your deadline? Can you work with the author’s assign or is your plan not flexible essay on discrimination? Would you about using the constant creator at a tomorrow swain representing a different devise if no agreement can be made to do the trend project?

4. Does the writer contain references? Can you catch a in the flesh’s notability and phone bevy and telephone them around their work?

5. How much does the novelist think to be paid? Does the writer list on his or her website a pricing structure? Can you engage an ironclad estimate? What payment methods are expected?

6. Is the father publication as a ghostwriter or do you lack the author to avail oneself of his or her name and submit the articles to article directories for links ago to your site?

As an architect, once I brook any assignment I on the side of to examine concluded the blower details of what the hiring backer wants, what I can do in compensation this individual, and attempt to travel a better have the impression for the benefit of the job. I do not tough sell my farm; if someone is interested in my capabilities then we move forward. If not, we both rush on.

Ghost Writers Yon the Unbelievable will notation to go to you: outsourcing

Wed, 27 Oct 2010 16:51:09 +0000

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Sales Letters that Sales-clerk!

Mon, 10 May 2010 16:12:55 +0000

The customarily consumer is inundated with sales pitches. So if you’re selling a spin-off or handling to today’s ad weary consumer, if you longing your sales letters to get results, you’ll need a step-by-step delineate that breaks down the barriers to buying. A aim that bypasses the mr big and goes right respecting the heart.

If the guts’s in it, the sense thinks fitting follow.

Buying anything is fundamentally emotional. Whether it’s instrument clips or patent distribute copiers, emotions command the purchase. Facts, specs and the like are entirely used to defend the decisiveness, definitely made. Which means that caboodle here your sales the classics, every rap, every couch have to apply to your buyer’s emotions.

What emotions?

The easy actuality is, there are on the other hand two emotions that definitely induce people: The expectation of money or the trepidation of loss–with the cowardice of depletion being the stronger. Archetype: Given the realm of possibilities of headlines: “Deliver money in legitimate fees.” Or “How to keep from being sued.” The latter inclination unquestionably get a better response.

Supporting the undertaking of on and the forebodings of liability liabilities are seven mood temperamental hooks or fundamental human needs. No import what your result or accommodation, to be noticeable, your sales line forced to directly accost as myriad of these primary needs as practical:

• Safety/Security
• Capital
• Careful looks
• Esteem
• Self-satisfaction
• Available things
• Fun/Excitement

So how do you get them to act? How do you lose from avert to heart? What’s the copy paradigm? Dream up you’re in a baseball ground coating an audience in rows of bleachers. It’s the line of work of the century, ninth inning, bases loaded. And you’ve got a despatch-case of peanuts you of course must sell or the boss will fire you on the spot. What would you do to get their attention? Scream “Peanuts?”

Start with a said “2×4”

You’ve got to chance them over the flair with an emotional motivator. And that means you start with the envelope. Remember– gain or loss–it has to be privilege there on the secondary, in bold. (When was the matrix time you rushed to open a plain fair-skinned envelope?) Two examples:

Gain– “We Put a Money-Making Miracle in this Envelope.”
Loss– “Throw This Away and Work Hard on the Zizz of Your Life.”

Okay. They’ve opened the dispatch and what do they see? A dry paragraph with respect to your management in the industry? Stuffy sentences nearly commitment, modernization and dedication?

Whoosh. In the full file it goes.

Time to attack our key motivators–gain or loss. Again, it’s got to be there in a headline they can’t miss. And it be compelled strengthen the headline that compelled them to rip unsettled that envelope. Both headlines be compelled dovetail in their idea and emotional impact.

Illustration: “Stop reading this letter and you’re halfway to becoming rich.”
Next comes the all-important band copy. What to respond to take one’s leave of them begging in place of your product. An eye to this we go fitting into the consumer’s emotions, mining fitting for clues to the suitable selling pitch.

What’s the problem?

A while distant, McDonalds was beating the pants eccentric its competitors. So Burger King hired a brawny powerhouse ad agency to glean them customer base share. They tried everything–analyzing unpublishable sauces, elaborate contests, small tie-ins. Nothing worked. Definitely, they sent thoroughly questionnaires, did centre groups, and faithfully stopped people on the street. And you certain what they discovered? Not what consumers liked, but what they didn’t like upon hamburgers. To save on fixation, the influential hamburger came practically “factory made” with all on it. Some folks liked pickles, others hated onions or mayo. That was “the problem.” The fluid was halfwitted: hamburgers made to enjoin, followed around the instant all-too-familiar rallying cry “Get it Your Way.” The quiddity is, you’ve got to find and turn to account your consumer’s problem. And provoke your outcome the hero.

Animation without your product–miserable

So, you’ve succeeded in getting your reader’s attention. You’ve discovered their “problem.” At present it’s control to remind them how varied ways that imbroglio affects their lives. If you’re selling a cordless exciting lawnmower, you’ll insufficiency to remind them of all the headaches of their antediluvian gas powered mower. Like contest out of gas, determination the gas can, fascinating it to the gas post, driving subvene with a can full of miasmatic gas in the car, dialect mayhap spilling gas on the carpet. In the same instant at refuge, there’s the annoyance of yanking the starter until your arm feels like a namby-pamby noodle. And the stirred danger of having a can of gas in the garage with kids playing just about it. The meat is, you want to greasepaint a entirely worrying picture of enthusiasm without your product.

Mortal with your artifact—categorical joyousness

Promptly that you’ve raised your reader’s moment by making them guess the spasm of life without your commodity, it’s perpetually to lay down your solution. Here’s where you’ll seconds present yourself and your product or service. No more uninterrupted for all to see of gas, no more smelling gas cans in your contemporary jalopy, no more yanking that starter string till your arm falls off. Ethical flick the direct and you’re cheerful to mow. Dam up it into your exciting escape hatch and it charges overnight. Your worries are over. You opportunity on and on, hammering old folks’ the the score that your offering or amenities is the holy solution. At this matter, your reader last will and testament indubitably expect, “Sounds compelling, but who the heck are you to think you can solve my problem? I not under any condition heard of you.”

Credentials however

Here’s where you enlarge credibility by means of detailing tone facts that build faith in you and your company. You could start by listing some testimonials from satisfied customers. If these on from people in the earnestness who your panorama is friendly with, so much the better. And if you can become infected with photos, phone numbers and so forth, it settle upon supplement equable more to your credibility. This is also the together to reveal how extensive you’ve been in business and any articles that close to your comrades and/or its products that take appeared in the provincial or civil media (these can be notably valuable, since they come from an disinterested horse’s mouth).

These days that you’ve assuaged their fears to doing business with a finished unsung, they’ll shortage to be fully sold approximately your artifact or service. Here’s where you urinate into detail. And this is the ideal heretofore to do so, because you’ve established trust. They won’t be point of view on every side who you are, but what you can do in place of them–how you’re prospering to figure out their problem.

Group specifically benefits, not features

A explanation caveat here. Don’t sway your reader quagmired in “Featurespeak.” It’s plain to do and it’s what most unskilled writers go to ruin sacrificial lamb to. Featurespeak is for your sales team, not your implied customer. Keep off things like “Our inexperienced cordless electric mower features the X9T Autoflex handle, or the PT600 Zenon Battery. More safely a improved to allege, “Our late exciting mower’s treat by far adjusts to your crest in support of most comfort.” Or “The easily rechargeable battery lasts up to 5 years without replacement.” If your output or service has more than three larger benefits, schedule them in bullet malapropos look to realize them easier to read.
Make them an bid they can’t deny

This is the momentous as for of your sales letter. Your furnish should be compelling, irrefutable and urgent. You privation your reader to say, “This is a great extend, I’ve got nothing to misplace but my problem.” Attempt to merge the big 3 in your offer–irresistible price, terms, and a unencumbered gift. Owing standard, if you’re selling a cordless stirring mower, your submit weight be a discounted retail price, infirm benefit toll, and a blade-sharpening tool. Try to wolf the perceived value of your proposal sooner than adding on products or services–for energized mowers, it effectiveness be an extended bond or security goggles. Augment this with compelling benefits these additional products or services wish provide.

Assuage with a bond

There’s a little convey in the back of every customer’s fountain-head that whispers, “Acquire this and you’ll be sorry.” So make your propose bulletproof. Assume the risk into the open of the purchase. Give the pure strongest swear to you can. It tells your reader you’re confident in your outcome or service. Passably so to resting with someone abandon it up with a sturdy guarantee. Don’t be lily-livered to urge this terminating commitment.

Motivate the procrastinators

So they’re reading your the humanities and are fetching convinced that your comrades and your issue or employ can make plain their problem. They want to buy. The mind is compliant but the physically is weak. Stretch to bring in our key motivator—cowardice of loss. One system to seacock into this fear is around convincing your reader that because this is such a company have to do with, at worst a scant infrequent mowers remain. Or that the extended agreement is being offered only in behalf of the next handful days, or in return the next 50 customers. Our old motivator–gain–can be reach-me-down here as well. Standard: “Procure in the present circumstances and touch a $20 gift card–FREE!”

Call to action–KISS

You and your help be familiar with what readers constraint to do to gain your spin-off or service, but your readers are inundated with offers every day. And each suggest has a singular from conducive to buying. Distribute them a irregularity and walk them sometimes non-standard due to the order/purchase process. And OSCULATE (tend it easy stupid). Use simple proceeding words like “Pick Up the Phone and Appeal to c visit cancel Stylish!” If your phone reckon spells thoroughly a catchy battle-cry or troop nominate, forever add numerical phone numbers. If they poverty to fill out a regimen and send it, communicate so. And if possible, services large type on your sort—especially if you’re selling to seniors. Be clear on what they’re ordering and for what price.

ABC!

Admire persist Alec Baldwin’s admonition in the movie Glengarry Glen Ross—“ABC…Unceasingly Be Closing.” Sprinkle your entreat to liveliness in every nook your letter. Beg on the side of the order. Then when you give the rally to enterprise at the end of the message, it won’t get about as a shock, but moral another reminder. Well-advised b wealthier stock-still, if they’re apt to command halfway through your message, they’ll know what to do.

Postscripts are sleight of hand

Cipher reads postscripts, right? Wrong. The P.S. is the third most pore over climatic conditions b rudiments of a sales letter—after the headline and any envisage captions. The top wordsmiths use a number of (P.P.S) in their letters. It’s one of the maximum effort places to jog the memory readers of your ungovernable offer. But you force to be to the point and compelling, establishing need and value, and drawing on your timbre motivators of recuperate and loss.

Trip it home on the order cut

The unorganized aspect is where some of the greatest sales are won or lost. It’s where that teensy-weensy expression in the wager of your character’s chairperson comes living in the same breath again and says, “You’ll be sorry” or “You sure you yearn for to pay off this now?” It’s what I gather Preemptive Purchaser’s Remorse.” Prematurely to topple b reduce in our top gun persuaders–gain and loss–one last time. Abuse the same persuasive arguments as before–only be brief, more compelling and urgent.

Do you desire the steak knives or the El Dorado?

Okay, you’ve got the prized Glengarry leads. And the procedure fitted writing a fetching sales letter. Start by knowledgable your thought’s hard, then impel at ease pitch benefits using the high-strung motivators I’ve described. And don’t forget Alec Baldwin’s other maxim, AIDA–Attention. Interest. Decision. Action. Travel their regard, erect their charge, convince them it’s the perfect steadfastness, and at length, urge them to act. Passable luck. You’ve got 26 letters in the English alphabet. How you use them can establish all the difference …between getting the steak knives or the Cadillac El Dorado.

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Sales Letters that Sell!

Essays — Sun, 20 Dec 2009 19:21:32 +0000

The average consumer is inundated with sales pitches. So if you’re selling a product or service to today’s ad weary consumer, if you want your sales letters to get results, you’ll need a step-by-step plan that breaks down the barriers to buying. A plan that bypasses the head and goes right for the heart.

If the heart’s in it, the brain will follow.

Buying anything is largely emotional. Whether it’s paper clips or plain paper copiers, emotions lead the purchase. Facts, specs and the like are simply used to justify the decision, once made. Which means that everything about your sales letter, every sentence, every phrase must appeal to your customer’s emotions.

What emotions?

The simple truth is, there are only two emotions that really motivate people: The promise of gain or the fear of loss–with the fear of loss being the stronger. Example: Given the choice of headlines: “Save money in legal fees.” Or “How to keep from being sued.” The latter will probably get a better response.

Supporting the promise of gain and the fear of loss are seven key emotional hooks or basic human needs. No matter what your product or service, to be effective, your sales letter must directly address as many of these basic needs as possible:

• Safety/Security

• Wealth

• Good looks

• Popularity

• Self-satisfaction

• Free time

• Fun/Excitement

So how do you get them to act? How do you go from head to heart? What’s the copy paradigm? Imagine you’re in a baseball stadium facing an audience in rows of bleachers. It’s the game of the century, ninth inning, bases loaded. And you’ve got a bag of peanuts you absolutely must sell or the boss will fire you on the spot. What would you do to get their attention? Yell “Peanuts?”

Start with a verbal “2×4”

You’ve got to hit them over the head with an emotional motivator. And that means you start with the envelope. Remember– gain or loss–it has to be right there on the outside, in bold. (When was the last time you rushed to open a plain white envelope?) Two examples:

Gain– “We Put a Money-Making Miracle in this Envelope.”

Loss– “Throw This Away and Work Hard for the Rest of Your Life.”

Okay. They’ve opened the letter and what do they see? A boring paragraph about your leadership in the industry? Stuffy sentences about commitment, innovation and dedication?

Whoosh. In the round file it goes.

Time to visit our key motivators–gain or loss. Again, it’s got to be there in a headline they can’t miss. And it must reinforce the headline that compelled them to rip open that envelope. Both headlines must dovetail in their message and emotional impact.

Example: “Finish reading this letter and you’re halfway to becoming rich.”

Next comes the all-important body copy. What to say to leave them begging for your product. For this we go right into the consumer’s emotions, mining for clues to the perfect selling pitch.

What’s the problem?

A while back, McDonalds was beating the pants off its competitors. So Burger King hired a big powerhouse ad agency to gain them market share. They tried everything–analyzing secret sauces, elaborate contests, toy tie-ins. Nothing worked. Finally, they sent out questionnaires, did focus groups, and literally stopped people on the street. And you know what they discovered? Not what consumers liked, but what they didn’t like about hamburgers. For on thing, the leading hamburger came practically “factory made” with everything on it. Some folks liked pickles, others hated onions or mayo. That was “the problem.” The solution was simple: hamburgers made to order, followed by the now all-too-familiar slogan “Have it Your Way.” The point is, you’ve got to find and exploit your consumer’s problem. And make your product the hero.

Life without your product–miserable

So, you’ve succeeded in getting your reader’s attention. You’ve discovered their “problem.” Now it’s time to remind them how many ways that problem affects their lives. If you’re selling a cordless electric lawnmower, you’ll want to remind them of all the headaches of their old gas powered mower. Like running out of gas, finding the gas can, taking it to the gas station, driving back with a can full of smelly gas in the car, maybe spilling gas on the carpet. Once at home, there’s the annoyance of yanking the starter until your arm feels like a wet noodle. And the fire danger of having a can of gas in the garage with kids playing near it. The point is, you want to paint a very troublesome picture of life without your product.

Life with your product&ndashabsolute bliss

Now that you’ve raised your reader’s interest by making them feel the pain of life without your product, it’s time to provide your solution. Here’s where you’ll briefly introduce yourself and your product or service. No more running out of gas, no more smelling gas cans in your new car, no more yanking that starter cord till your arm falls off. Just flick the switch and you’re ready to mow. Plug it into your electric outlet and it charges overnight. Your worries are over. You go on and on, hammering home the fact that your product or service is the perfect solution. At this point, your reader will probably ask, “Sounds interesting, but who the heck are you to think you can solve my problem? I never heard of you.”

Credentials time

Here’s where you build trust by detailing key facts that build confidence in you and your company. You could start by listing some testimonials from satisfied customers. If these come from people in the industry who your prospect is familiar with, so much the better. And if you can get photos, phone numbers and so forth, it will add even more to your credibility. This is also the time to mention how long you’ve been in business and any articles that about your company and/or its products that have appeared in the local or national media (these can be particularly valuable, since they come from an impartial source).

Now that you’ve assuaged their fears about doing business with a complete unknown, they’ll want to be totally sold about your product or service. Here’s where you go into detail. And this is the perfect time to do so, because you’ve established trust. They won’t be thinking about who you are, but what you can do for them–how you’re going to solve their problem.

Detail benefits, not features

A key caveat here. Don’t get your reader quagmired in “Featurespeak.” It’s easy to do and it’s what most unskilled writers fall victim to. Featurespeak is for your sales team, not your potential customer. Avoid things like “Our new cordless electric mower features the X9T Autoflex handle, or the PT600 Zenon Battery. Better to say, “Our new electric mower’s handle easily adjusts to your height for maximum comfort.” Or “The easily rechargeable battery lasts up to 5 years without replacement.” If your product or service has more than three major benefits, list them in bullet point form to make them easier to read.

Make them an offer they can’t refuse

This is the crucial part of your sales letter. Your offer should be compelling, irrefutable and urgent. You want your reader to say, “This is a great offer, I’ve got nothing to lose but my problem.” Try to combine the big 3 in your offer–irresistible price, terms, and a free gift. For example, if you’re selling a cordless electric mower, your offer might be a discounted retail price, low interest rate, and a blade-sharpening tool. Try to raise the perceived value of your offer by adding on products or services–for electric mowers, it might be an extended warranty or safety goggles. Augment this with compelling benefits these additional products or services will provide.

Assuage with a guarantee

There’s a little voice in the back of every customer’s head that whispers, “Buy this and you’ll be sorry.” So make your offer bulletproof. Take the risk out of the purchase. Give the absolute strongest guarantee you can. It tells your reader you’re confident in your product or service. Enough so to back it up with a strong guarantee. Don’t be afraid to make this final commitment.

Motivate the procrastinators

So they’re reading your letter and are pretty convinced that your company and your product or service can solve their problem. They want to buy. The mind is willing but the flesh is weak. Time to bring in our key motivator&ndashfear of loss. One way to tap into this fear is by convincing your reader that because this is such a good deal, only a scant few mowers remain. Or that the extended warranty is being offered only for the next few days, or for the next 50 customers. Our old motivator–gain–can be used here as well. Example: “Buy now and get a $20 gift card–FREE!”

Call to action–KISS

You and your staff know what readers need to do to buy your product or service, but your readers are inundated with offers every day. And each offer has a different procedure for buying. Give them a break and walk them through the order/purchase process. And KISS (keep it simple stupid). Use simple action words like “Pick Up the Phone and Call Now!” If your phone number spells out a catchy slogan or company name, always add numerical phone numbers. If they need to fill out a form and mail it, say so. And if possible, use large type on your form&ndashespecially if you’re selling to seniors. Be clear on what they’re ordering and for what price.

ABC!

Follow Alec Baldwin’s admonition in the movie Glengarry Glen Ross&ndash“ABC…Always Be Closing.” Sprinkle your call to action throughout your letter. Ask for the order. Then when you give the call to action at the end of the letter, it won’t come as a surprise, but just another reminder. Better still, if they’re ready to order halfway through your letter, they’ll know what to do.

Postscripts are magic

Nobody reads postscripts, right? Wrong. The P.S. is the third most read element of a sales letter&ndashafter the headline and any picture captions. The top wordsmiths use several (P.P.S) in their letters. It’s one of the best places to remind readers of your irresistible offer. But you have to be brief and compelling, establishing urgency and value, and drawing on your key motivators of gain and loss.

Drive it home on the order form

The order form is where some of the greatest sales are won or lost. It’s where that little voice in the back of your customer’s head comes alive once again and says, “You’ll be sorry” or “You sure you want to buy this now?” It’s what I call Preemptive Buyer’s Remorse.” Time to bring in our top gun persuaders–gain and loss–one last time. Use the same persuasive arguments as before–only be brief, more compelling and urgent.

Do you want the steak knives or the El Dorado?

Okay, you’ve got the prized Glengarry leads. And the formula for writing a winning sales letter. Start by knowing your prospect’s problem, then drive home key benefits using the emotional motivators I’ve described. And don’t forget Alec Baldwin’s other maxim, AIDA–Attention. Interest. Decision. Action. Get their attention, build their interest, convince them it’s the right decision, and finally, urge them to act. Good luck. You’ve got 26 letters in the English alphabet. How you use them can make all the difference …between getting the steak knives or the Cadillac El Dorado.

How to Find Ideas for Articles & Speeches

Essays — Mon, 07 Dec 2009 17:19:53 +0000

Do you have problems finding ideas for articles and speeches?

I know have had at times, and others tell me the same thing. At my Toastmasters club, for example, I’ve often heard members say they have difficulty finding topics for speeches.

But, I’ve learned, like others who write and speak a lot, to start with what I know. To use my own experiences or perspectives to make even a simple subject uniquely my own. And you can do the same. Indeed, what seems mundane to you may fascinate someone else. Suppose, for example, you work in a fast food restaurant — tell me about the best and worst customers, or tell me about the processes and training that make it possible to go from order to delivery in just a couple of minutes.

Here’s a real-life example from my own experiences. I have a part-time job as a directory assistance operator for a telephone company, and that produces some interesting stories, like the time a woman called because the door knob to exit her borrowed apartment was broken, and she couldn’t figure out how to get out. She didn’t know who to call except Directory Assistance, and we had an interesting time figuring out a solution. Now there’s a story to get an article or speech started, and perhaps even a theme such as “Strange but true stories from a directory assistance operator.”

Then, there’s the idea of providing insights for others. If you drive a truck, for instance, you might create a Top Ten list of common mistakes you see on the streets and highways. As a professional driver, you have special insight into the patterns of amateur drivers.

Beyond your personal experiences, think about issues that intrigue you. If you’re interested, doing research and thinking about a subject will be enjoyable and easy. Perhaps you can even satisfy your own curiosity as you prepare an article or speech that enlightens someone else.

These approaches should lead you to any number of story ideas. Make a list, of say five or ten possible topics. Now, ask yourself which of them will be the most enjoyable or easiest to develop. You also might ask yourself if you have enough examples to illustrate the points that fall under a specific topic.

Now, write an outline, to set out the main themes in your speech or article. By the time you finish outlining these themes, you’ll probably have a number of new topics that could be developed into topics that stand on their own.

For example, looking back at the contents of this article so far, I see that discussing something others don’t know much about is one of the points. That would open the door to what I call the “Everybody knows” syndrome, the unfounded assumption that others know what we know. Perhaps you think that your parenting experiences are just like everyone else’s. Yet, your feelings may very well be unique and of great interest to other parents.

If all else fails, get ideas from others. For example, I subscribe to many online newsletters because I write a lot of articles myself. As potential story ideas come in I store them away in a folder, ready to be searched when I don’t have anything available in the top of my mind. I can use the original article as the starting point, creating something new and unique by using my own experiences and ways of doing things. Or I can abstract someone else’s article in my own words, again creating something new in the process. In both cases, I’m creating something new based on my unique experiences or perspectives.

So, never be stuck for an idea for an article or speech! You already have enough experience and knowledge; it’s simply a matter of developing one of those ideas within that framework. And here’s a bonus: If you’re writing or speaking about something that’s happened in your life, you won’t have to work hard to create the article or speech. Just follow the path through your memory.

6 Red Hot Tips To Get Your Articles Read

Essays — Wed, 18 Nov 2009 01:21:56 +0000

There are many people who dread having to write papers or articles. Many just feel like it seems to be too much work and it all just goes to waste when no one reads the. To some people, reading articles seems like work to, especially if the article is boring and very bland. Well, articles are supposed to be read, that’s their purpose to impart your message and information. If it is not read then it is a waste of time and effort.

But all the same, articles have to be written to be read. It’s just a matter of making them good. Making a good article doesn’t have to be strenuous and straining. There are just some points needed to be reminded of, and some guides to follow. Once you get the hang of it, writing articles could be fun, as well as profitable for you and your site.

Of course, writing articles must be about something you know about, that’s why if you own a site, you probably is knowledgeable about that certain topic and theme. When you write about it, you won’t have a hard time because you already know what it is and what it’s about. It’s just a matter of making your articles creative and interesting.

To make sure that your articles get read and enjoyed, here are six red hot tips to get your articles read. These tips will make your articles readable and interesting.

1) Use short paragraphs. When the paragraph are very long, the words get jumbled in the mind of the reader just looking at it It can get quite confusing and too much of a hard work to read. The reader will just quickly disregard the paragraph and move on to much easier reading articles that are good to look at as well as read. Paragraphs can be a single sentence, sometimes even a single word!

2) Make use of numbers or bullets. As each point is stressed out, numbers and bullets can quickly make the point easy to remember and digest. As each point, tip, guide or method is started with a bullet or point, readers will know that this is where the tips start and getting stressed. Format you bullets and numbers with indentations so that your4 article won’t look like a single block of square paragraphs. Add a little bit of flair and pizzazz to your articles shape.

3) Use Sub-headings to sub-divide your paragraphs in the page. Doing this will break each point into sections but still would be incorporated into one whole article. It would also be easy for the reader to move on from one point to another; the transition would be smooth and easy. You will never lose your readers attention as well as the point and direction to where the article is pointing.

4) Provide a good attention-grabbing title or header. If your title can entice a person’s curiosity you’re already halfway in getting a person to read your article. Use statements and questions that utilize keywords that people are looking for. Provide titles or headers that describe your articles content but should also be short and concise.

Use titles like, “Tips on making her want you more”, or “How to make her swoon and blush” .You could also use titles that can command people, for example, “Make her yours in six easy Ways”. These types of titles reach out to a persons’ emotions and makes them interested.

5) Keep them interested from the start to the finish. From your opening paragraph, use real life situations that can be adopted by the reader. Use good descriptions and metaphors to drive in your point, just don’t over do it. Driving your examples with graphic metaphors and similes would make it easy for them to imagine what you are talking about. Making the experience pleasurable and enjoyable for them.

6) Utilize figures when necessary and not just ordinary and insipid statements. Using specific facts and figures can heighten your article because it makes it authoritative. But do not make it too formal, it should be light and easy in them and flow. Like a friendly teac her having a little chat with an eager student.

ABOUT THE AUTHOR:

The author has a FREE CONTENT ARTICLE DIRECTORY located at authorarticles.com where you can get free content for your web site, newsletter or ezine. Additionally, If you have your own original articles you can submit them at this site. You are allowed to place an authors resource box at the end of your article containing a link pointing back to your web site. This is a proven way to add more in-bound links to your web site and improve your site’s popularity.

Freelance Writing: A Career From Anywhere

Essays — Sun, 11 Oct 2009 00:38:06 +0000

An island in the Mediterranean. A beach in Africa. The east coast of New Zealand. What do these locations have in common? A recent call for assistance from freelance writers elicited replies from every one of these locations. In each of these and in many other remote places, I know of writers who are freelancing with a fair degree of success.

Indeed it is possible for freelance writers to work from anywhere.

Consider my own recent experience. As the editor of the Worldwide Freelance Writer web site, I publish a newsletter that goes out to thousands of freelance writers around the world. I can recall one particular issue in the middle of 2002. I started planning the newsletter in the heat and humidity of Hong Kong. When the first draft came together I was in Indianapolis, in the United States. And by the time I completed the final copy and pushed the send button I was at a lakeside cottage in Ontario, Canada, with snow lightly falling outside.

Maybe you are interested in a freelance writing career but you worry about whether you live in a suitable location. Well, think again. Freelance writing is a job you can do from anywhere. It is true that if your home is near New York’s editorial offices you may be able to use your proximity to some advantage. But many, many freelance writers are working successfully from more distant locations, and in many cases enjoying a better lifestyle in the places where they live.

Take Ron Irwin, for example. An American, Ron freelances from a small house on the beach in Cape Town, South Africa. The majority of his work is still for North American markets. Consider Vella Corinne, a native of Malta in the center of the Mediterranean Sea. From this island steeped in history – the Order of St John was based here and the temples are thought to be older than the pyramids – she writes travel and lifestyle features.

Writers in locations such as these, far from being at a serious disadvantage, can actually enjoy a number of benefits. For a start, these writers are in an excellent position to write about their own locations, the people and the culture. Also, the living costs are often less expensive than for writers in major cities. And if that is not enough, how about fresh, clean air?

Writers working from remote locations usually live in a cleaner, more peaceful environment, and may live closer to outdoor and recreational activities. Vella reveals how she enjoys the warmer days: “Once I pack up my computer, I just head to the beach. Distances are short and, the island being small, I’m always close to the center of whatever’s happening here. I can control my own time in a way that I could not if I lived in a busy city.”

Twenty years ago writers in remote locations were often frustrated by the slowness of communicating with editors on the other side of the world. It would always take months to receive a reply from an editor. Waiting for a response to a query was about as exciting as watching grass grow!

In recent years the availability of the Internet has made it easier than ever before for freelancers to communicate almost instantly with anyone, anywhere in the world. In my own example above I traveled through a few countries over a three-week period and managed to conduct my freelance work at the same time. Many of my clients didn’t even know I was ‘on the move’. Little did they know that between receiving and replying to their messages, I was fishing in the lake and hiking through the woods. I could easily keep in touch with important contacts, as well as write and send out my newsletter.

But do you know what was even more exciting? While I was traveling my web site was hard at work, the entire time, ‘day and night’. Even while I was flying at thirty thousand feet, taking a nap, I was effectively selling a bunch of writing-related books and products. Now if that isn’t a freelancer’s dream becoming reality, I don’t know what is! Such accomplishments were definitely not so attainable before the advent of email and the World Wide Web.

Kathy Crockett freelances from Gisborne, New Zealand, on the east coast of the North Island. She commented to me on the difference technology makes when working from such a location. “It’s a city of 35,000″, she explains, “the closest to the international dateline, and the first city in the world to see the sun each day. Its closest city-size neighbors are three hours drive on windy roads…the internet, mobile phones…technology lets me be wherever I want to be… and fool others into thinking I’m where they’d like me to be!”

Of course working remotely is not always easy and there are a number of challenges that writers typically face. Isolation is a common issue. Vella explained to me she has a way of dealing with it. “At times it feels like I have a totally atomized existence. I balance that by scheduling some ‘face time’ each day”, she explains. I agree with her. Sometimes you must make a conscious effort to spend time with family, friends, or other writers.

Another challenge may be difficulties with technology. Finding a PC repair shop may be next to impossible. Internet access may be unavailable or unreliable. There are many, many places in the world that don’t even have telephone lines yet, not to mention email access. You can still work as a freelance writer from these locations, but it will not be as convenient. If you have any choice where you live, always try to choose a town that has telephone lines with reliable Internet access.

And that goes for working while you are on holiday too. Check the available technology in advance. In the example of my trip above, I received a surprise. There was no telephone line or email access in the cottage. My initial panic subsided when I discovered a telephone not too far away. In freezing temperatures, I trudged up the road. When I pushed the button to send out my newsletter my notebook computer was plugged into a payphone.

Are writers in remote locations at a serious disadvantage? No way! I am sold on the concept that you can work as a freelance writer from anywhere. And while you will face some challenges, none of them will be insurmountable.

So if you’re looking for a career you can do from anywhere, look no further. The writers I referred to and many others are working successfully right where they are. And so can you. Open up your notebook. Start writing. You can begin to build a rewarding career as a freelance writer today.

Hassle-Free Barcodes For Authors

Essays — Fri, 02 Oct 2009 14:38:45 +0000

When it comes to book publishing, there are many things to think about. The content, which is most important, is on the forefront of most writers minds. Next, the layout, front cover design and back cover synopsis will take precedent. For many writers, especially those new to the scene, finding a book publisher can be a daunting task. This is why self-publishing is the chosen route for many budding authors who are serious about getting their books into print.

Even with all of the determination in the world, the perfect layout and subject matter, one problem remains. How will potential readers learn about the book and ultimately choose to purchase it? In order to gain the appropriate amount of coverage and be taken serious as an author, you will need to have your book sold in major online and local bookstores. In order for this to occur, the author has to apply for an ISBN number and also a barcode, which is used to ring up the sale and determine the cost of any given book. Surprisingly to many, these numbers are not free and the paperwork is often more of a hassle than writing the actual book. In an effort to save writers from having to do all of the footwork and to help them concentrate on the actual business of writing, a number of POD (print on demand) publishers are offering the total package when it comes to getting your book into print.

One such publisher is iUniverse, who has been in business for a number of years and offers some of the most competitive publishing packages when compared to similar competitors. In exchange for a fee, iUniverse will design your book’s cover (both front and back), handle the process of obtaining barcodes and an ISBN number, print the books and fill orders. In addition, depending on the package that you choose, iUniverse will also submit your book to the major online bookstores. In a matter of months, your title will be available for purchase at any local or online bookstore because it will be properly cataloged with an ISBN number and the cost readable via the book’s barcode.

As a writer, your main concern is the content of your book. Although it is considered self-publishing because you are paying to have the book published, you will not have to deal with barcodes, ISBN numbers and the submission of your new title to online bookstores. Each of these takes time away from your career, which is why having a publisher can save you bundles of time. In addition, having your first few titles self-published will show future traditional publishing houses that you have what it takes to get the word out and generate success for yourself.

10 Smart Moves For Getting Published In Top Magazines

Essays — Thu, 24 Sep 2009 18:22:32 +0000

Eager to see your byline in magazines like Smithsonian, National Geographic, Parade or Outside? Here are 10 tips on getting past the threshold of “Maybe” to “Yes” at top magazines.

1. Put timing on your side. You can change a perennial story, where there’s no special reason to do it now rather than next year, to one that prompts an immediate assignment by adding a connection to some upcoming season or event. For instance, “the disposable versus cloth diaper debate” lacks any time element. But you can peg it to Earth Day, coming up in April, or specific future environmental powwows. You can get the same effect by tying a perennial topic to recent front-page news. If devastating floods are lingering in North Carolina, use that to make a piece on adequately insuring a business sound timely.

2. Freshen up perennial topics. Some magazines revisit the same topics again and again because relationships, or toilet training, or camping in national parks lie at the core of the magazine’s mission. Hunt back about four or five years in the magazine’s archives for these central topics and update them.

3. Create cover-worthy article titles. Editors sweat over the blurbs that go on the magazine cover. If you study the kinds of blurbs they favor, and give a similar title to your proposed article, you may score an assignment from a title that is exactly on target.

4. Be brief and detailed. This combination of skills has great value in the magazine world, and a query offers a perfect setting to demonstrate your mastery of rich compression. Let every sentence sparkle with detail, but say just enough to get the idea across.

5. Stay ahead of the pack. I once heard someone say that if you’ve read about an issue in Time or Newsweek, you’re too late to query other top magazines on it. Spend energy pursuing stories that seem both trendy and unexplored.

6. Get your details right. Nothing kills confidence faster than factual errors! Recheck all information in your query before sending it.

7. Be truthful. Don’t exaggerate the facts of a story, don’t present fiction as real and don’t inflate your credentials. This should go without saying, but not long ago a freelance writer sold an article in which she had presented a story she heard from a fellow airline passenger as something that had happened to her. She claimed she didn’t realize that that was unethical.

8. Don’t have a hidden agenda. Forget about any kind of revenge story, or about hyping a company in which you have some sort of covert financial interest.

9. Show enthusiasm. Make sure your writing feels alive and flavorful, not parched and pinched. I’ve heard a number of editors say they like to work with writers who show enthusiasm for their work.

10. Flatter an editor. A good number of editors write on the side for other publications, and if you happen to spot his or her freelance work and mention it in your query, you win points. Mentioning that you liked a particular issue of the magazine, or a certain cover story, helps build rapport, too. Make sure that any praise is specific and sincerely enthusiastic.

What Grabs Your Reader?

Essays — Sun, 06 Sep 2009 21:31:10 +0000

It is the dramatic question that grabs your reader and holds him or her. It creates a narrow path that forces the reader into suspense that won’t let go. It moves the story forward. All bestseller-kind-of novels have it.

Have you noticed that untrained eyes want you to explain everything in that first line, first paragraph. But it is the “Dramatic Question” that creates the hook.

In my novel, the Mayor’s Wife Wore Sapphires, a mystery/thriller sprinkled with social commentary, I didn’t want it to be clear what was going on. I wanted a question that would create a hook. Even when writing the “who, what, when, where, why, how,” I didn’t want it to be cut and dried. I wanted people to wonder. Here’s what I mean?

“In my country, men like him disappear in the thick of night.”

(I started in the middle of action. This man is not from the United States. This is a threatening statement about someone we don’t know.)

The guest pitched forward from the shadows in the small, but elegant room. A glint of light hit his hair, as slick and black as a crow’s feathers.

(That dark-haired man is unsavory. He wants someone to disappear. Who?)

I could have written it in a pedestrian telling way instead of an action story way&ndash(The man, Michael D’Angelo was Bolivia. His hair was black and he was intending to kill the mayor of Compton. He said, “In my country we kill guys like the mayor.” Well, it seems far away. Kind of distant. To me, it’s not intriguing.

The host didn’t look up, but smashed the day’s paper in his fleshy hands, then threw it on

the fine mahogany desk before him. A small Asian woman stood behind him, massaging his

broad caramel-colored shoulders. The masseuse balled her fist and kneaded a knot near his spine. The host gritted his teeth and groaned, his eyes drifting to the luxury yachts docked in the marina below. Then he peered into the fiery night skies that stretched endlessly southward.

“What do you intend to do?” he asked, trying to read his guest’s face, but the man’s dark, piercing eyes guarded his secrets.

(What secret does he have? How does it tie into this person he wants to get rid of?)

The guest picked up the Compton Chronicle and stared at the headline: SEPTEMBER 1, 1981&ndashCOUNCIL MEETING UPSET RUMORED.

The host flicked his hand, and the masseuse quickly left the room. He grabbed a white terry robe from the plush mauve chair behind him, pulled it on, and paused a moment, listening. Only the sloshing and squeaking of the yachts in the dark marina waters filled the silence between the two men. Now, he was sure they were completely alone.

The slightest trace of West Indian accent became audible. “You see, we must be so careful on this one. All of America, Black and White, is waiting for the next Martin Luther King, Malcolm X, John F. Kennedy. Someone who can inspire a nation.” He bit the tip off a Flora Fina cigar and spat it from his tongue. “Most poor slobs realize they’ll never be a hero, but they sure as hell want to know one they can brag about.” He rolled the cigar between his fingers, never lighting it.

“You know, they say a truly great hero comes around every twenty years or so. In the forties, you had Roosevelt. In the sixties, you had King. In the eighties, they will have me,” he chuckled. “I’ll give Black people something they never had&ndashpower. I’m not talking church talk, Black pride, all that. I’m talking about money and clout. Owning buildings. CEO’s of Fortune 500s. Rich Black folks on every block in every city.” He laughed. “Hell, they may even teach a class about me at Harvard one day!”

“I leave the pretty words to you, Se

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